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How to lead and really understand digital

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How to lead and really understand digital

  1. 1. HOW TO LEAD AND REALLY UNDERSTAND DIGITAL - AND BOLDLY GO WHERE NO MAN HAS GONE BEFORE
  2. 2. J. BOYE BRIAN BENTZEN HEAD OF CONSULTING @BRIANBENTZEN #JBOYE14
  3. 3. DIGITAL BECOMES BUSINESS CRITICAL
  4. 4. THE DIGITAL PROFESSIONAL
  5. 5. THE PROBLEM
  6. 6. OUR GALAXY MAPPED
  7. 7. HOW TO USE IT
  8. 8. WE ASKED THE DIGITAL PROFESSIONALS
  9. 9. GOVERNANCE THERE ARE NO CLEAR RULES
  10. 10. BUSINESS DIGITAL KPIS ARE NOT WELL DEFINED, NOT VISIBLE AND NOT ACTED UPON
  11. 11. RESOURCES BUDGET FOR MAINTAINING, SUPPORTING AND EVOLVING DIGITAL IS NOT ADEQUATE
  12. 12. PLATFORM INTEGRATIONS DON’T WORK SEAMLESSLY ACROSS PLATFORMS
  13. 13. PRODUCT CONTENT IS NOT UP TO DATE, NOT WELL WRITTEN AND DOES NOT SUPPORT THE END USE
  14. 14. CULTURE ORGANISATIONAL ROUTINES & HABITS DON’T SUPPORT DIGITAL
  15. 15. WHAT DO YOU THINK?
  16. 16. THANK YOU JBOYE.COM/BLOG/A-MANIFESTO-FOR-THE-DIGITAL-DIMENSIONS/

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