Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Fostering a Culture of Innovation with Design Thinking

1,004 views

Published on

Presentation given by Maren Christin Huebl at the J. Boye Aarhus 17 conference

Published in: Education

Fostering a Culture of Innovation with Design Thinking

  1. 1. 1INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Maren Christin Huebl, SAP @marenchristin Fostering a Culture of Innovation with Design Thinking Picture:UniversityofMelbourne
  2. 2. 2© 2017 SAP SE or an SAP affiliate company. All rights reserved.
  3. 3. 3© 2017 SAP SE or an SAP affiliate company. All rights reserved. 1. WHY 2. WHAT 3. HOW 4. Exercise Picture:UniversityofMelbourne
  4. 4. 4© 2017 SAP SE or an SAP affiliate company. All rights reserved. 1. WHY Picture:UniversityofMelbourne
  5. 5. 5© 2017 SAP SE or an SAP affiliate company. All rights reserved. of CEOs find it important to specifically include innovation in their business strategy 77% Source: Forbes insights, 2016 Global CEO Outlook Why is everyone talking about innovation? Picture:Pexels.com
  6. 6. 6© 2017 SAP SE or an SAP affiliate company. All rights reserved. Source: Capgemini Digital Transformation Institute Survey 2017, N = 1700, 340 organizations of respondents consider culture as the top 1 hurdle to digital transformation 62% What does this have to do with culture? Picture:Pexels.com
  7. 7. 7© 2017 SAP SE or an SAP affiliate company. All rights reserved. “Leadership often underestimates the importance of culture and yet, culture is one of the most important sources of competitiveness.” Deborah Ancona, MIT Sloan School Professor
  8. 8. 8© 2017 SAP SE or an SAP affiliate company. All rights reserved. 2. WHAT Picture:UniversityofMelbourne
  9. 9. 9© 2017 SAP SE or an SAP affiliate company. All rights reserved. What is culture? Picture:UniversityofMelbourne
  10. 10. 10© 2017 SAP SE or an SAP affiliate company. All rights reserved. CULTURAL ARTEFACTS: Easily observable COMMUNICATED VALUES: At the surface Based on: Schein (1985), Organizational Culture and Leadership p.26 ff. Behaviors or rituals, like a daily stand-up Transparency The more you share, the more opportunities for collaboration arise BASIC ASSUMPTIONS: Deeply held and “under the surface” Culture
  11. 11. 11© 2017 SAP SE or an SAP affiliate company. All rights reserved. Change culture: put ideas into action! CULTURAL ARTEFACTS: Easily observable COMMUNICATED VALUES: At the surface BASIC ASSUMPTIONS: Deeply held and “under the surface”
  12. 12. 12© 2017 SAP SE or an SAP affiliate company. All rights reserved. What is innovation? Picture:UniversityofMelbourne
  13. 13. 13© 2017 SAP SE or an SAP affiliate company. All rights reserved. Three perspectives on innovation
  14. 14. 14© 2017 SAP SE or an SAP affiliate company. All rights reserved. Design Thinking is a systematic, human- centered approach to solving complex problems. It combines three essential components of innovation: technical feasibility, economic viability and human desirability. What is Design Thinking?
  15. 15. 15© 2017 SAP SE or an SAP affiliate company. All rights reserved. Design Thinking is a systematic, human- centered approach to solving complex problems. It combines three essential components of innovation: technical feasibility, economic viability and human desirability. What is Design Thinking?
  16. 16. 16© 2017 SAP SE or an SAP affiliate company. All rights reserved. 3. HOW Picture:UniversityofMelbourne
  17. 17. 17© 2017 SAP SE or an SAP affiliate company. All rights reserved. SAP’s approach to Design-Led Innovation People Multiple perspectives in the team Process Iterative Design Approach Place Fostering creativity & collaboration
  18. 18. 18© 2017 SAP SE or an SAP affiliate company. All rights reserved. People Involving multiple perspectives, skills & mindsets Designer Business Expert Tech Expert DT Coach End User
  19. 19. 19© 2017 SAP SE or an SAP affiliate company. All rights reserved. Iterative Design Process Investing in problem finding and problem solving DesignDiscover Deliver Scope 360° Research Synthesize Ideate Prototype Validate Implement Deploy Test
  20. 20. 20© 2017 SAP SE or an SAP affiliate company. All rights reserved. Open Space Fostering creativity & collaboration
  21. 21. 22© 2017 SAP SE or an SAP affiliate company. All rights reserved. SAP’s Design Thinking journey with ups and downs DT added to dev. process Resulting in DT by checkbox Design is rewarded with a seat at the table AppHaus team offers design servicesFrustration that DT cannot be practiced 1000’s trained & energized by DT 2004 2008 2011 2012 2013 2017 Co-Innovation with customers JourneyoriginallycreatedbySamYen,November2016
  22. 22. 23© 2017 SAP SE or an SAP affiliate company. All rights reserved. We humanize business software through Design Our Vision as AppHaus Team Seoul Heidelberg Berlin Palo Alto 2013 2017
  23. 23. 24© 2017 SAP SE or an SAP affiliate company. All rights reserved. Building empathy at Daimler AMG https://youtu.be/Kq9bV3paMAs
  24. 24. 25© 2017 SAP SE or an SAP affiliate company. All rights reserved. How to create a culture that fosters innovation? Picture:UniversityofMelbourne
  25. 25. 26© 2017 SAP SE or an SAP affiliate company. All rights reserved. Embracing complexity
  26. 26. 27© 2017 SAP SE or an SAP affiliate company. All rights reserved. Enhancing our understanding of innovation culture People Multiple perspectives in the team Process Iterative Design Approach Place Fostering creativity & collaboration Leadership Distributing power & ensuring psychological safety Communication Talking at eye-level Networks Collaboration across silos & companies
  27. 27. 28© 2017 SAP SE or an SAP affiliate company. All rights reserved. 1. New ideas are not welcome: “Hm, but”… instead of „yes, and“. 2. Lack of empowerment: new ideas are not included in decision making processes. 3. Missing inspiration and role models: people don’t know where to start and feel constrained. … What are typical barriers of innovation culture? Picture:Pexels.com
  28. 28. 29© 2017 SAP SE or an SAP affiliate company. All rights reserved. Re-Designing Leadership Leadership Distributing power & ensuring psychological safety BEHAVIOURS: Putting the experts front & center No approval processes VALUES: Trust Transparency BASIC ASSUMPTIONS: “I don’t know it all” “It is not about me” (servant leader)
  29. 29. 30© 2017 SAP SE or an SAP affiliate company. All rights reserved. How Scrum helps me to distribute power CHALLENGE: Missing overview “I’m deciding everything on my own” SOLUTION: Co-created backlog Joint planning IMPACT: Big picture on the wall Empowerment of team Leadership Distributing power & ensuring psychological safety
  30. 30. 31© 2017 SAP SE or an SAP affiliate company. All rights reserved. ”Some of the most important future innovations will not come from new technologies, but from new forms of collaboration.” Thomas Malone, MIT, 2015
  31. 31. 32© 2017 SAP SE or an SAP affiliate company. All rights reserved. 4. Exercise Picture:UniversityofMelbourne
  32. 32. 33© 2017 SAP SE or an SAP affiliate company. All rights reserved. Putting ideas into action: empathy practice (1/3) 1. Learn how the ideal work environment looks and feels like • for you • for your partner (2 x 3 Minutes) 3 min 2 x 3 min
  33. 33. 34© 2017 SAP SE or an SAP affiliate company. All rights reserved. Putting ideas into action: empathy practice (2/3) 2. Share your learning with the group This is… An inspiring insight I learned about ... is ...
  34. 34. 35© 2017 SAP SE or an SAP affiliate company. All rights reserved. Putting ideas into action: empathy practice (3/3) 3. Discuss what’s next For which project / business challenge would it be helpful to build empathy? 4. Share your idea 3 min
  35. 35. Maren Christin Huebl Design & Community Strategist SAP maren.christin.huebl@sap.com @marenchristin Thank you!
  36. 36. Learn more at experience.sap.com/designservices Mail us at designservices@sap.com Follow us on Twitter @SAP_designs Watch our YouTube Channel Friend us on Facebook Follow us on LinkedIn Connect with us
  37. 37. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. The information contained herein may be changed without prior notice. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, and they should not be relied upon in making purchasing decisions. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. All other product and service names mentioned are the trademarks of their respective companies. See http://global.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices. © 2017 SAP SE or an SAP affiliate company. All rights reserved.

×