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Engaging the Digital Natives

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Engaging the Digital Natives

  1. 1. 06 NOVEMBER 2014 J BOYE SPECIAL CONSULTANT CASPAR SØRENSEN AARHUS UNIVERSITY AU YOURNIVERSITY Engaging the Digital Natives
  2. 2. 06 NOVEMBER 2014 J BOYE SPECIAL CONSULTANT CASPAR SØRENSEN AARHUS UNIVERSITY AU THE IDEA •Provide potential students a real look at life as a student •The target group is walking around with cameras in their pockets and is heavy users of social media •To move away from cliché imagery and promote transparency THE GOAL • To attract the right students and avoid dropouts later on
  3. 3. Yourniversity How we use it
  4. 4. 06 NOVEMBER 2014 J BOYE SPECIAL CONSULTANT CASPAR SØRENSEN AARHUS UNIVERSITY AU TOOLS A core of ambassadors Major events Custom hashtags Official social media accounts
  5. 5. AMBASSADORS
  6. 6. WORKSHOP
  7. 7. EVENTS
  8. 8. 06 NOVEMBER 2014 J BOYE SPECIAL CONSULTANT CASPAR SØRENSEN AARHUS UNIVERSITY AU RESULTS
  9. 9. 06 NOVEMBER 2014 J BOYE SPECIAL CONSULTANT CASPAR SØRENSEN AARHUS UNIVERSITY AU MORE THAN 7000 PICTURES, MOVIES AND TWEETS SHARED ON INSTAGRAM AND TWITTER
  10. 10. 06 NOVEMBER 2014 J BOYE SPECIAL CONSULTANT CASPAR SØRENSEN AARHUS UNIVERSITY AU UNEXPECTED RESULTS
  11. 11. 06 NOVEMBER 2014 J BOYE SPECIAL CONSULTANT CASPAR SØRENSEN AARHUS UNIVERSITY AU TAKE AWAYS •You need to build a community to make content •Who will support and amplify the content and why? •Tool for insight and development •Don’t be afraid to make mistakes – embrace your failures and learn from them
  12. 12. 06 NOVEMBER 2014 J BOYE SPECIAL CONSULTANT CASPAR SØRENSEN AARHUS UNIVERSITY AU Thank you!
  13. 13. 06 NOVEMBER 2014 J BOYE SPECIAL CONSULTANT CASPAR SØRENSEN AARHUS UNIVERSITY AU Connect: dk.linkedin.com/pub/caspar-sørensen E-mail: caspar@au.dk

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