Customer experience has become the key differentiator in business today. Companies are struggling to keep up with their customers and prospects given the changes in culture, communication and technology. The path to driving successful customer experiences is centered in a company’s ability to transform itself to keep pace with the world around it. This is digital transformation. As Forrester Research puts it, “digitally enabled customer experiences are no longer a nicety; they’re an obligation.
In this session, Thomas Smith, will cover the 4 pillars of digital transformation; business, marketing, service, and technology. Through real world examples from Tahzoo’s experience with enterprises around the globe, we will take a look at some success stories and some cautionary tales surrounding digital transformation initiatives.
Key takeways from this session:
- Getting at the root cause of the business problem/ opportunity
- Learning how to identify, track and measure business success
- Understanding all the moving parts that need to be orchestrated
- How to determine what technology is needed and how to create a roadmap for investment, implementation and optimization