Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
r‘. 

  l

__: j

J.  Boye _ .  .  @seanwood #jboye15

~—~ ’b' . 
. ,  ,
. .,
’ ‘—’»‘f.  _ -~.  . .  - .  .- .  ' . 
. A ,...
DATA—lNSPlRED CREATIVE:  Hl,  I'M SEAN

,  EXPERIENCE
    DESIGN

STRATEGY

@seanwood #jb0ye15
1. DATA-INSPIRED CREATIVE:  ART & SCIENCE

 

@seanwood #jboye15
I.  DATA—| NSR| REIJ CREATIVE:  WHAT IS IT? 

DA 
INSPIRE

emyan 1 PANDORA‘

@seanwood #jboye15
II.  JIAITAHIISIPIIRIEIJ Ci:  E? Alil| 'IE:  IIIILIIIEI E~ICAII‘A| I"l_. 

l*I'1

Personalized Ad ior Fur-naiu In San Diug...
N DATA-INSPIEO CREATIVE:  FRM AUTOMATION : . SCALE
_ I

I

@seanwood #jboye15
I.  OATA—| NSPIRED CREATIVE:  EMOTIONAL CONNECTION

Algorithms I - , ,_

emotional ‘if  ‘L 
response — "L '
but data can
i...
2. DATA-INSPIRED CREATIVE:  PLANNING FOR CHANGE

STARTS AT
THE TOP

 

@seanwood #jboye15
2. OATA—INSPIREO CREATIVE:  CULTURE LOCK

CONWAY'S LAW

“Organizations which design
systems. .. are constrained to
produce...
2. DATA-INSPIRED CREATIVE:  NEW RULES

AGILE
AI]! -IPTII/ E  5   I
REIII. -TIME I  I : , I
TJI’l! AIvilC

NATII/ E

II
I/ .. IIAITAIAIIISIPIIIIEIJ EilE.7A‘il| IIE: : I"I_, AIIl Ella EI‘A| I"AIIII'/ 

 

HOW SNOW WHITE HELPED A| IIBI. 'B'S MO...
3. DATA-INSPIRED CREATIVE:  WHAT IT ALLOWS

1. BOLDER WORK

2. SIMPLERIMESSAGES
3. MUREIIREATIVE

4. MORE CONTROL

5. NEW ...
BLPNEPSLIILHNAL
T0 CONTEXTUAL
TU PREDICTIVE
DATA-INSPIRED CREATIVE:  IS THIS THE FUTURE? 

@seanwood #jboye15
Vr_:  . ‘/  ‘ - C , r_ I

A

3: . *'2'li ~ - . ,.. ,-J"~. _l_! . ',  .   —
‘ ce2:. «rr. r:-.1:a: r.Ir~§~)iI:2-, "I1T-r~>; ...
DATA-INSPIRED CREATIVE

@seanwood #jboye15
Upcoming SlideShare
Loading in …5
×

Designing Data-Inspired Digital Experiences By: Sean Wood (USA), Independent digital experience advisor

1,185 views

Published on

In this session, we'll discuss how big data insights can be used to inspire great digital products and customer experiences. Forward-thinking companies are transforming into digital experience-driven organizations in order to meet customer needs with business objectives. Yet among the volume of rich customer data, they often lose sight of the human element. Attendees will learn how to become data-inspired and design digital experiences that delight customers to build brand loyalty and drive greater demand.

Published in: Internet
  • Be the first to comment

Designing Data-Inspired Digital Experiences By: Sean Wood (USA), Independent digital experience advisor

  1. 1. r‘. l __: j J. Boye _ . . @seanwood #jboye15 ~—~ ’b' . . , , . ., ’ ‘—’»‘f. _ -~. . . - . .- . ' . . A , ,, .:". ,.2" . I , - ‘ - - : - ’* - - ‘ , . < . . . " ‘ -'X-s‘l. '-A .5--_ Q“- .5,
  2. 2. DATA—lNSPlRED CREATIVE: Hl, I'M SEAN , EXPERIENCE DESIGN STRATEGY @seanwood #jb0ye15
  3. 3. 1. DATA-INSPIRED CREATIVE: ART & SCIENCE @seanwood #jboye15
  4. 4. I. DATA—| NSR| REIJ CREATIVE: WHAT IS IT? DA INSPIRE emyan 1 PANDORA‘ @seanwood #jboye15
  5. 5. II. JIAITAHIISIPIIRIEIJ Ci: E? Alil| 'IE: IIIILIIIEI E~ICAII‘A| I"l_. l*I'1 Personalized Ad ior Fur-naiu In San Diugo (Sunny) 1' Personalized Ad for Male in Chicago (Ram) A: T T & ~w i _ E» F I I @. a-E-n. n,'c_v. v1ox‘oxuf_l e‘. -iflbxozy/ =1: 1'5
  6. 6. N DATA-INSPIEO CREATIVE: FRM AUTOMATION : . SCALE _ I I @seanwood #jboye15
  7. 7. I. OATA—| NSPIRED CREATIVE: EMOTIONAL CONNECTION Algorithms I - , ,_ emotional ‘if ‘L response — "L ' but data can inspire one @seanwood #jboye15
  8. 8. 2. DATA-INSPIRED CREATIVE: PLANNING FOR CHANGE STARTS AT THE TOP @seanwood #jboye15
  9. 9. 2. OATA—INSPIREO CREATIVE: CULTURE LOCK CONWAY'S LAW “Organizations which design systems. .. are constrained to produce designs which are copies of the communication structures of these organizations” — Melvin Conway, 1968 @seanwood #jb0ye15
  10. 10. 2. DATA-INSPIRED CREATIVE: NEW RULES AGILE AI]! -IPTII/ E 5 I REIII. -TIME I I : , I TJI’l! AIvilC NATII/ E II
  11. 11. I/ .. IIAITAIAIIISIPIIIIEIJ EilE.7A‘il| IIE: : I"I_, AIIl Ella EI‘A| I"AIIII'/ HOW SNOW WHITE HELPED A| IIBI. 'B'S MOBILE MISSION TO SHAPE THE FUTURE OF AIRBNB, CEO BRIAN CHESKY BORROWED A STRATEGY FROM DISNEY ANIMATORS. @8i‘. -H. lfC_'lVlOI‘0I| f.I e; -ififoxoy/ =.: Lo's
  12. 12. 3. DATA-INSPIRED CREATIVE: WHAT IT ALLOWS 1. BOLDER WORK 2. SIMPLERIMESSAGES 3. MUREIIREATIVE 4. MORE CONTROL 5. NEW IDEAS
  13. 13. BLPNEPSLIILHNAL T0 CONTEXTUAL TU PREDICTIVE
  14. 14. DATA-INSPIRED CREATIVE: IS THIS THE FUTURE? @seanwood #jboye15
  15. 15. Vr_: . ‘/ ‘ - C , r_ I A 3: . *'2'li ~ - . ,.. ,-J"~. _l_! . ', . — ‘ ce2:. «rr. r:-.1:a: r.Ir~§~)iI:2-, "I1T-r~>; ve. :;II~: I - - . I4-W‘ mt. «I I7_I§I ‘I
  16. 16. DATA-INSPIRED CREATIVE @seanwood #jboye15

×