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Business Model YourIntranet 
David Campillo 
Collaborative Content Project Manager 
Nestlé Nespresso S.A. 
@dcampillo 
J. ...
Business Models 
Basics and Principles
Basics and Principles 
“In the most basic sense, a business model is the method of doing business by which a company can s...
The «Business Model Wheel» 
Offering, Monetizationand Sustainability
Offering 
Monetization 
Sustainabillity 
The components 
OfferVS Demand 
Sellinga product 
Offermust meet 
customerexpecta...
Offering 
What does my company need, really? 
Make a product useful, aesthetic 
and understandable 
Stay consistentin your...
Monetization 
How to monetizean Intranet? 
Go beyond Web Analytics 
How many successful project have been supported? 
How ...
Sustain(ability) 
SustainableVS Sustainability 
Meet basic human needs without degradingthe natural environment 
The“Colla...
CreatingSharedValue 
FromSupplier to Partner
PACKAGE 
MARKETING 
STUDY 
DESIGN 
The supplier as a partner 
SUPPLIER 
OFFERING
The supplier as a partner-> RESULTS 
22 
19 
17 
15 
2 
3 
5 
7 
0 
1 
2 
3 
4 
5 
6 
7 
8 
0 
5 
10 
15 
20 
25 
2011 
20...
The Nespresso Case 
Filling the gap
FromSilos to a Global Offer 
ECM 
Publishing 
Intranet 
CRC 
Collaboration 
Teamrooms 
DMS 
KM 
Archiving 
Application 
Fo...
Completingthe offer 
Social 
Cloud 
ECM 
Publishing 
Intranet 
CRC 
Collaboration 
Teamrooms 
DMS 
KM 
Archiving 
Applicat...
AppliedIntranet «Business Model» 
OFFER 
MONETIZATION 
SUSTAINABILITY 
Offer corresponding to what my customer are asking ...
David Campillo 
Collaborative Content Project Manager 
Thankyou! 
@dcampillo
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Business Model Your Intranet

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Business Model Your Intranet

  1. 1. Business Model YourIntranet David Campillo Collaborative Content Project Manager Nestlé Nespresso S.A. @dcampillo J. Boye2014
  2. 2. Business Models Basics and Principles
  3. 3. Basics and Principles “In the most basic sense, a business model is the method of doing business by which a company can sustain itself” A business modelis the narrative of how your business works It views the business as a system and answers the question: "How are we going to make money to survive and grow?" Is there a business modelfor Intranets?
  4. 4. The «Business Model Wheel» Offering, Monetizationand Sustainability
  5. 5. Offering Monetization Sustainabillity The components OfferVS Demand Sellinga product Offermust meet customerexpectations Advertiseyourproduct Affordable HiddenCosts ROI Time to market Eco-Friendly
  6. 6. Offering What does my company need, really? Make a product useful, aesthetic and understandable Stay consistentin your product line-up People look for aestheticcars, but they buy prettyand usefulcars Make studiesnot surveys!
  7. 7. Monetization How to monetizean Intranet? Go beyond Web Analytics How many successful project have been supported? How many new ideas has been captured and developped? Cost reduction= Monetization Letter to a CFO
  8. 8. Sustain(ability) SustainableVS Sustainability Meet basic human needs without degradingthe natural environment The“Collaborative Space” example An Intranet isn’t a project, it’s a company strategy… sustainability too… Building something better, together…
  9. 9. CreatingSharedValue FromSupplier to Partner
  10. 10. PACKAGE MARKETING STUDY DESIGN The supplier as a partner SUPPLIER OFFERING
  11. 11. The supplier as a partner-> RESULTS 22 19 17 15 2 3 5 7 0 1 2 3 4 5 6 7 8 0 5 10 15 20 25 2011 2012 2013 2014 Cost per project Number of project Move to a Win-Winposition? Reduceproject cost but multiply the number of project Companies don’t need suppliers, they need partners The “Pixel Perfect” example 238% Revenue Growth The Indian case
  12. 12. The Nespresso Case Filling the gap
  13. 13. FromSilos to a Global Offer ECM Publishing Intranet CRC Collaboration Teamrooms DMS KM Archiving Application Forms/ Workflow Custom An offer corresponding to what my customer are asking Offer that support success = monetization
  14. 14. Completingthe offer Social Cloud ECM Publishing Intranet CRC Collaboration Teamrooms DMS KM Archiving Application Forms Workflow Not adding new tools, but completing the current offering… Provide Cloudbased offer called “ECM Cloud Services” Support social communication and activities
  15. 15. AppliedIntranet «Business Model» OFFER MONETIZATION SUSTAINABILITY Offer corresponding to what my customer are asking Offer that support success= monetization Cost effectiveand sustainable
  16. 16. David Campillo Collaborative Content Project Manager Thankyou! @dcampillo

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