Creating conversation with meaning and value By: Danielle Brigida

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Creating conversation with meaning and value By: Danielle Brigida

  1. 1. Creating Conversation with Meaning and Value #jboye14 @starfocus By Danielle Brigida National Wildlife Federation
  2. 2. Reasons We’re Active on Social Fire = Criticism Earth = Relationships Flood = Support #jboye14 @starfocus
  3. 3. Our Community Tips • Listen All the Time • Be Responsive • Add Value • Spark Discussion • Be Present • Follow the Passion #jboye14 @starfocus
  4. 4. Thinking About Types of Social Media Owned Your Branded Presences Earned Organic Shares and Posts Paid Social Advertising #jboye14 @starfocus
  5. 5. Find Communities that Align with Goals Inspire Americans To Protect Wildlife For Our Children’s future Photographs Getting Outdoors Watching for Wildlife Instagram Google+ Facebook Flickr #jboye14 @starfocus
  6. 6. National Wildlife Photo Contest
  7. 7. Tracking Social Can Be Tricky #jboye14 @starfocus
  8. 8. National Wildlife Week Repurpose, Alter, & Crowdsource #jboye14 @starfocus
  9. 9. Think of Where You Can Provide Value #jboye14 @starfocus
  10. 10. Learn from Your Community and Advocates @klsnature #jboye14 @starfocus
  11. 11. Tools for Conversation and Community Management • Crowdbooster • Tweetdeck • Bufferapp • Hootsuite • SocialBro #jboye14 @starfocus
  12. 12. Legal Places to Get Images • Your Staff • Your Community • http://list.ly/list/703-free-stock-or-low-cost- image-sites
  13. 13. Places to Edit Images for Social • Pixlr • PicMonkey • Liveluvcreate • Canva #jboye14 @starfocus
  14. 14. Awesome Screenshot: https://chrome.google.com/webstore/detail/awesome-screenshot- captur/alelhddbbhepgpmgidjdcjakblofbmce?hl=en #jboye14 @starfocus
  15. 15. Listen in Different Ways #jboye14 @starfocus
  16. 16. You Use Search All the Time
  17. 17. Research Social Media Search Sites • Blogs – Ice Rocket – Google Blog Search – Technorati • Facebook/Twitter – Search.twitter – Social Mention – Mention.net – Boardreader – RSS Notifications #jboye14 @starfocus
  18. 18. Just RSS Your Search Results! RSS = Real Simple Syndication #jboye14 @starfocus
  19. 19. Track Relative News and Mentions Feedly.com
  20. 20. Art of Quality Conversations • Speak Less- Listen More • Develop Your Sense of Humor • Know Your Current Events • Keep Track of Interesting Experiences • Be a Bearer of Good Tidings • Keep Comments Short and To the Point @starfocus #jboye14
  21. 21. Use Content and Blogging to Give Context to Your Work
  22. 22. Always Remember Why You’re There #jboye14 @starfocus
  23. 23. Listen, Communicate, Create, Track Time on Social Media Listening Communicating Creating/Experimenting Tracking 30% 30% 25% 15%
  24. 24. Questions? Danielle Brigida Sr. Manager of Social Strategy National Wildlife Federation @starfocus brigidad@nwf.org Judy N, Flickr #jboye14

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