Above all else social business must provide utility- meaning purposeful value, value to people who engage with it, value to the organizations who implement it. That value is born of a vigilant focus on business needs, so in a summarized sense- use cases. Come engage in this spirited presentation and discussion about the application of social business to a highly relevant and very common use case for the corporate world, non-profits, and academia alike- that being events.
I will share a very recent real-world case study within Schneider Electric as we explore and dialog about integrating social business (community) to a critical, nearly ubiquitous use case for almost every organization (events), with the infusion of the ever-growing-in-popularity engagement accelerator (gamification), all bundled together in pursuit of a phenomenal digital customer experience.
Practical know-how, candid commentary, legitimate best practices. I aim to bare all, oh yes! (figuratively speaking, of course). Come join me for this up close and insightful dialog.