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A Business Critical Platform

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A Business Critical Platform

  1. 1. Digital Platforms 2014
  2. 2. Agenda 1: Introduction to LEGO 1.1: Introduction to LEGO Digital Platforms 2: Strategy driven Digital Platforms 2.1: Strategic decisions 3: Example 3.1: Beyond COPE
  3. 3. Brand  3 The LEGO Group LEGO® Products LEGO® Friends LEGO DUPLO® LEGO Chima LEGO City LEGO Technic
  4. 4. Brand  4 The LEGO Group Platform Products for different ages and genders, ranging from fantasy over role playing to modelling
  5. 5. Brand  5 The LEGO Group At a Glance 25,382 turnover 2013 operating margin employees End 2013 of this year’s sales are novelties Sold in more than countries 9 years of consecutivegrowth million 33% 130 60% 13,869 Danish family owned More than Figures per ultimo March 2014.
  6. 6. Brand  6 The LEGO Group System in play Many Product Lines One LEGO® Brick One Brand Platform based
  7. 7. History  7 The LEGO Group Strategy Driven How a strategy approach can support business goals.
  8. 8. History  8 The LEGO Group Strategic direction
  9. 9. History  9 The LEGO Group Strategy Our actual strategy towards 2016 (Blurred for confidentiality) By using a strategic framework, you can set directions as a one-pager
  10. 10. Brand  10 The LEGO Group Presenting The LEGO Groups Digital platform with just 6 bricks Overview
  11. 11. History  11 The LEGO Group Digital Platform
  12. 12. History  12 The LEGO Group Digital Platform
  13. 13. Marketing  13 The LEGO Group Marketing Integration
  14. 14. Organisation  14 The LEGO Group Build for the future
  15. 15. Organisation  15 The LEGO Group Predicting the future based on trends, insights and user behaviour is great when creating digital marketing. When it comes to Digital Platforms, there’s another way. Predicting The Future
  16. 16. Organisation  16 The LEGO Group
  17. 17. Organisation  17 The LEGO Group Beyond COPE
  18. 18. History  18 The LEGO Group Search based Applications Create webpage Insert image of a cat Write content Upload HTML Document Structure, prioritize and categorize content Allow a device to ask: ”Give me relevant content, sized to me, based on user behaviour, profile and other information”
  19. 19. Questions for you Could this approach work for your organization? Why/Why not Do you have another/better setup for your Digital Platform? What ideas springs to mind when you saw this presentation

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