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Chris Strebel: What the Ebola outbreak taught us about our website

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The Ebola Outbreak of 2014 rallied an unprecedented response by the international community and by governments.
The world has learned from the Ebola experience. One of the main outcomes for the World Health Organization (WHO) is establishment of a global health emergency workforce.
However, the lessons learned were not constrained to the health sector.

During the Outbreak new content management and web strategies were tried to find the best approach to effectively leverage online communication to help respond to the crisis.

Find out WHO learned about SEO, content, CMS and the rolling out new features during the Ebola crisis.

Published in: Internet
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Chris Strebel: What the Ebola outbreak taught us about our website

  1. 1. J. Boye Aarhus 15 conference | november 10, 20151 | Ebola’s Impact on our Website
  2. 2. J. Boye Aarhus 15 conference | november 10, 20152 | Agenda •  Ebola content approaches •  What worked, what didn’t and why •  Challenges of managing web content at WHO
  3. 3. J. Boye Aarhus 15 conference | november 10, 20153 | Strategy without evidence Guesswork
  4. 4. J. Boye Aarhus 15 conference | november 10, 20154 | !  12 Aug 2014
  5. 5. J. Boye Aarhus 15 conference | november 10, 20155 | Heisenberg- uncertainty principle Werner Heisenberg- 1933 German Federal Archive
  6. 6. J. Boye Aarhus 15 conference | november 10, 20156 | Hamlet Circa 1884 poster: William Shakespeare's Hamlet United States Library of Congress
  7. 7. J. Boye Aarhus 15 conference | november 10, 20157 | !  12 Dec 2014
  8. 8. •  8 Mar 2015
  9. 9. J. Boye Aarhus 15 conference | november 10, 20159 | Large images !  Jeffrey Zeldman All Websites Look the Same !  Don’t conform - find the best medium for your content !  Large photos need to look good !  Update big images !  Remember written content
  10. 10. J. Boye Aarhus 15 conference | november 10, 201510 | Get the audience to experience it! !  Two-thirds of the population under 50 have herpes simplex virus 1 Public Health Image Library
  11. 11. J. Boye Aarhus 15 conference | november 10, 201511 | Which design worked best?
  12. 12. J. Boye Aarhus 15 conference | november 10, 201512 | Rating Questions Results Portal 37 Respondents / Website 27 Respondents
  13. 13. J. Boye Aarhus 15 conference | november 10, 201513 | Products !  Fact sheets !  Fact files !  Q & As !  Feature Stories !  Media releases •  Fact sheets •  Fact files •  Q & As •  Situation Reports •  Situation Assessments •  Feature Stories •  Features map •  Ebola diaries •  Then and now •  Quizes •  Social media blocks •  Media releases •  E-Newsletters •  Infographics •  Dashboard
  14. 14. J. Boye Aarhus 15 conference | november 10, 201514 | Which products worked best? 15. 7 million - 2.5 million
  15. 15. J. Boye Aarhus 15 conference | november 10, 201515 | •  What about all that old content? •  The old content is not my responsibility •  If I can’t see it is not there •  Just how much can you manage? •  WHO 80,000 pages Legacy content
  16. 16. J. Boye Aarhus 15 conference | november 10, 201516 | •  Content life cycle •  Update, archive, delete •  Focusing on SEO, usability and accessibility Legacy content
  17. 17. J. Boye Aarhus 15 conference | november 10, 201517 | Stakeholder analysis
  18. 18. J. Boye Aarhus 15 conference | november 10, 201518 | TANSTAAFL theorum There Ain't No Such Thing As A Free LunchT A N S T A A F LTANSTAAFL
  19. 19. J. Boye Aarhus 15 conference | november 10, 201519 | •  Work can be done in seconds •  Fast is not fast enough •  There is no tagging and linking and consistency •  Getting content online is fast Everything is an emergency
  20. 20. J. Boye Aarhus 15 conference | november 10, 201520 | Even faster •  You won’t be let out of here until you deliver •  Content posting is the end of the line •  If things are posted quickly that will make everything alright •  We can go fast because errors only matter on paper
  21. 21. J. Boye Aarhus 15 conference | november 10, 201521 | !  Use the tools at your disposal –  writing team –  editors –  web producers –  web working group Use all resources
  22. 22. J. Boye Aarhus 15 conference | november 10, 201522 | •  A multifaceted approach to managing and improving web content •  Value added content management production •  Editorial calendar •  Content strategy meeting •  Futures meeting •  Content life cycle •  Hold on to best content Flexibility
  23. 23. J. Boye Aarhus 15 conference | november 10, 201523 | Next steps •  Improved content presentation •  Emergencies •  SOPs
  24. 24. J. Boye Aarhus 15 conference | november 10, 201524 | Questions? strebelc@who.int @c_strebel
  25. 25. J. Boye Aarhus 15 conference | november 10, 201525 | Credits !  All photos are from WHO unless otherwise indicated. They are free for reuse but must be credit to WHO !  Slide 5: https://upload.wikimedia.org/wikipedia/commons/f/f8/Bundesarchiv_Bild183- R57262%2C_Werner_Heisenberg.jpg !  Slide 6: https://commons.wikimedia.org/wiki/File:Thos._W._Keene_in_Hamlet.png

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