© PA Knowledge Limited 2014
1
ALL HANDS ON DECK
Get ready for the age of hyper-connectivity!
Rob Mettler, PA Director of D...
© PA Knowledge Limited 2014
2
© PA Knowledge Limited 2014
3
Cisco
We believe that today
only 1% of what can
be connected in the
world is actually
connec...
© PA Knowledge Limited 2014
4
Those hyper connected devices are entering the mainstream…
© PA Knowledge Limited 2014
5
© PA Knowledge Limited 2014
6
Claudie Haigneré physician, academic, first European female astronaut and now a
French Minis...
© PA Knowledge Limited 2014
7
We are entering the age of hyper-connectivity…
Connected generationConnected generation New ...
© PA Knowledge Limited 2014
8
Aviva drive – simply a new way to market car insurance or something bigger?
© PA Knowledge Limited 2014
9
Drive 200 miles, have your driving assessed, get a discount…
© PA Knowledge Limited 2014
10
Extending the proposition… could it be more than just marketing?
Customer service
Had an ac...
© PA Knowledge Limited 2014
11
Glass – another new touch-point, ready for content and data (receive and send)
http://www.f...
© PA Knowledge Limited 2014
12
Micro connected sensors…
© PA Knowledge Limited 2014
13
Multiplying touch points
Constant innovation
More data
New competitors
More partners
Greate...
© PA Knowledge Limited 2014
14
But challenges lies ahead….
© PA Knowledge Limited 2014
15
41. We are able to keep up to date and informed on the latest technical
innovations/trends
...
© PA Knowledge Limited 2014
16
25. Awareness of Mobile
PA Digital Barometer Data based on (270 Respondants)
10%
14%
13%
29...
© PA Knowledge Limited 2014
17
26. Importance for future (Mobile)
PA Digital Barometer Data based on (270 Respondants)
9%
...
© PA Knowledge Limited 2014
18
27. Current use of Mobile
PA Digital Barometer Data based on (270 Respondants)
22%
26% 26%
...
© PA Knowledge Limited 2014
19
28. Awareness of Embedded Devices
PA Digital Barometer Data based on (270 Respondants)
26%
...
© PA Knowledge Limited 2014
20
29. Importance for future (Embedded Devices)
PA Digital Barometer Data based on (270 Respon...
© PA Knowledge Limited 2014
21
30. Current use of Embedded Devices
PA Digital Barometer Data based on (270 Respondants)
49...
© PA Knowledge Limited 2014
22
If we are entering the age hyper connectivity, how do you survive and thrive?
PeoplePeople ...
© PA Knowledge Limited 2014
23
Market changes and opportunities
New rivals, new markets and new forces
Market changes and ...
© PA Knowledge Limited 2014
24
So how will the age of hyper-connectivity impact your organisation?
© PA Knowledge Limited 2014
25
JUST IN CASE SLIDES
© PA Knowledge Limited 2014
26
What is digital? Engagement on the outside, culture and enablers on the inside
Digital
Cult...
© PA Knowledge Limited 2014
27
1. Create the case for change
 New opportunities, competitive threat or solution to regula...
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All hands on deck; get ready for the age of hyper connectivity! By: Rob Mettler

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All hands on deck; get ready for the age of hyper connectivity! By: Rob Mettler

  1. 1. © PA Knowledge Limited 2014 1 ALL HANDS ON DECK Get ready for the age of hyper-connectivity! Rob Mettler, PA Director of Digital Business @robmettler 8 May 2014
  2. 2. © PA Knowledge Limited 2014 2
  3. 3. © PA Knowledge Limited 2014 3 Cisco We believe that today only 1% of what can be connected in the world is actually connected
  4. 4. © PA Knowledge Limited 2014 4 Those hyper connected devices are entering the mainstream…
  5. 5. © PA Knowledge Limited 2014 5
  6. 6. © PA Knowledge Limited 2014 6 Claudie Haigneré physician, academic, first European female astronaut and now a French Minister suggested at the Paris 2012 World Digital Summit …we don't go on the internet anymore, we are in the internet
  7. 7. © PA Knowledge Limited 2014 7 We are entering the age of hyper-connectivity… Connected generationConnected generation New business modelsNew business modelsConnectivityConnectivity
  8. 8. © PA Knowledge Limited 2014 8 Aviva drive – simply a new way to market car insurance or something bigger?
  9. 9. © PA Knowledge Limited 2014 9 Drive 200 miles, have your driving assessed, get a discount…
  10. 10. © PA Knowledge Limited 2014 10 Extending the proposition… could it be more than just marketing? Customer service Had an accident, use your app make a claim, track it Customer acquisition Drive well and we’ll give you 20% off – you don't pay for others’ bad driving Customer retention Retain my current customers, drive well get 20% off your renewal Theft prevention Don’t park there! Attractions or discounts It’s the weekend and raining, a visit to the cinema. Shopping, if so here are some coupons Accident prevention Poor weather, or accident black spot alert the driver The RHS all figments of Rob’s imagination Don’t know the area We can help, the sites the ratings, the directions
  11. 11. © PA Knowledge Limited 2014 11 Glass – another new touch-point, ready for content and data (receive and send) http://www.fastcoexist.com/3019384/futurist-forum/watch-this-video-imagining-a-future-of-surgeons-wearing-google-glass-in-the- o http://www.businessinsider.com/google-glass-futuristic-use-cases-2013-5?op=1http://www.businessinsider.com/google-glass-will-totally-disrupt-these-tktk-industries-2013-3?op=1
  12. 12. © PA Knowledge Limited 2014 12 Micro connected sensors…
  13. 13. © PA Knowledge Limited 2014 13 Multiplying touch points Constant innovation More data New competitors More partners Greater insight All of which equals more of everything… More opportunity
  14. 14. © PA Knowledge Limited 2014 14 But challenges lies ahead….
  15. 15. © PA Knowledge Limited 2014 15 41. We are able to keep up to date and informed on the latest technical innovations/trends PA Digital Barometer Data based on (270 Respondants) 23% 20% 27% 22% 9% 0% 5% 10% 15% 20% 25% 30% 1 2 3 4 5 Disagree Slightly Disagree Neutral Slightly Agree Agree
  16. 16. © PA Knowledge Limited 2014 16 25. Awareness of Mobile PA Digital Barometer Data based on (270 Respondants) 10% 14% 13% 29% 35% 0% 5% 10% 15% 20% 25% 30% 35% 40% What is it? (1) 2 I have heard of it (3) 4 I know what it is and how it can help my business(5)
  17. 17. © PA Knowledge Limited 2014 17 26. Importance for future (Mobile) PA Digital Barometer Data based on (270 Respondants) 9% 2% 9% 26% 53% 0% 10% 20% 30% 40% 50% 60% It is not important (1) 2 Not sure (3) 4 Very Important for the future (5)
  18. 18. © PA Knowledge Limited 2014 18 27. Current use of Mobile PA Digital Barometer Data based on (270 Respondants) 22% 26% 26% 17% 8% 0% 5% 10% 15% 20% 25% 30% Not used (1) 2 Currently used by some areas of the business (3) 4 Currently used throughout the business (5)
  19. 19. © PA Knowledge Limited 2014 19 28. Awareness of Embedded Devices PA Digital Barometer Data based on (270 Respondants) 26% 20% 27% 14% 13% 0% 5% 10% 15% 20% 25% 30% What is it? (1) 2 I have heard of it (3) 4 I know what it is and how it can help my business(5)
  20. 20. © PA Knowledge Limited 2014 20 29. Importance for future (Embedded Devices) PA Digital Barometer Data based on (270 Respondants) 21% 9% 22% 27% 21% 0% 5% 10% 15% 20% 25% 30% It is not important (1) 2 Not sure (3) 4 Very Important for the future (5)
  21. 21. © PA Knowledge Limited 2014 21 30. Current use of Embedded Devices PA Digital Barometer Data based on (270 Respondants) 49% 25% 15% 8% 3% 0% 10% 20% 30% 40% 50% 60% Not used (1) 2 Currently used by some areas of the business (3) 4 Currently used throughout the business (5)
  22. 22. © PA Knowledge Limited 2014 22 If we are entering the age hyper connectivity, how do you survive and thrive? PeoplePeople BusinessBusinessTechnologyTechnology
  23. 23. © PA Knowledge Limited 2014 23 Market changes and opportunities New rivals, new markets and new forces Market changes and opportunities New rivals, new markets and new forces Re-imagined customer propositions and experience New propositions, new experiences and new channel partners Re-imagined customer propositions and experience New propositions, new experiences and new channel partners outside New enablers New processes and controls New suppliers and partners New people, structure and skills New technology and information New enablers New processes and controls New suppliers and partners New people, structure and skills New technology and information Cultural changes New mindsets New strategies New governance New KPIs Cultural changes New mindsets New strategies New governance New KPIs All require re-configuration of organisation internally to succeed inside Succeeding in the hyper-connected world demands change on the outside & inside
  24. 24. © PA Knowledge Limited 2014 24 So how will the age of hyper-connectivity impact your organisation?
  25. 25. © PA Knowledge Limited 2014 25 JUST IN CASE SLIDES
  26. 26. © PA Knowledge Limited 2014 26 What is digital? Engagement on the outside, culture and enablers on the inside Digital Culture Digital Engagement Digital Enablers Culture: The way in which a company behaves, how it is governed and led. How it manages its strategic development and measures its digital success & performance. Engagement: The experience and opportunities that a company creates using technology to allow its customers, employees, stakeholders and suppliers to engage and transact on and offline. Enablers: To deliver the desired experience and engagement, a company needs a revised suite of capabilities spanning people, process, structure & technology. What is Digital?
  27. 27. © PA Knowledge Limited 2014 27 1. Create the case for change  New opportunities, competitive threat or solution to regulation 2. Educate in the language of the business  Create the evidence base (numbers & customer) – what’s the value, revenue & profit 3. Re-boot the leadership  Create digital leadership at the top, is a CDO or a digital NED needed? 4. Look at it holistically across business  Mindset, culture and governance bigger barriers than legacy systems 5. It’s a journey, break it down to achievable chunks  Identify proof points (e.g. pilots) and focus on them, intercept annual planning 6. Create the A-Team to drive it  Drawn across disciplines, with senior sponsorship, consider skunk works activity 7. Continuously refresh  Ensure you’ve built in agility and stay on top of trends to ensure you keep on top of the perpetual pace of digital Seven key things to help organisations reach Destination Digital

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