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A CUPCAKE AUDIBLE
Making Halftime Adjustments for the BIG GAME
Growthbypercentage
0
150
300
450
600
Year 1
GREAT
(BUT NOT SO GREAT)
LOTS OF
PRESS
AND LOTS OF REVENUE
GROWTH
= PAIN
WHAT
HAPPENED
TO FOILED?
10%
90%
AUDIBLE
• a change in the offensive play
called by the quarterback at the
line of scrimmage
FIND A NEW WAY
to get to the end zone
SCAN QUICKLY
FIND HOLES
MOVE NOW
REGROUP
SCAN
QUICKLY
WE LOVE
our corporate customers
FIND HOLES
and outsmart others to the end zone
MOVE NOW
to win big
REGROUP
And do what feels right
ACCOUNTABILITY
#FTW
SCAN QUICKLY
FIND HOLES
MOVE NOW
REGROUP
STAY INTOUCH!
MARI LUANGRATH
Foiled Cupcakes
@foiledcupcakes
linkedin.com/in/mariluangrath
A cupcake audible: making halftime adjustments for the big game By: Mari Luangrath (USA), Social Media Expert
A cupcake audible: making halftime adjustments for the big game By: Mari Luangrath (USA), Social Media Expert
A cupcake audible: making halftime adjustments for the big game By: Mari Luangrath (USA), Social Media Expert
A cupcake audible: making halftime adjustments for the big game By: Mari Luangrath (USA), Social Media Expert
A cupcake audible: making halftime adjustments for the big game By: Mari Luangrath (USA), Social Media Expert
A cupcake audible: making halftime adjustments for the big game By: Mari Luangrath (USA), Social Media Expert
A cupcake audible: making halftime adjustments for the big game By: Mari Luangrath (USA), Social Media Expert
A cupcake audible: making halftime adjustments for the big game By: Mari Luangrath (USA), Social Media Expert
A cupcake audible: making halftime adjustments for the big game By: Mari Luangrath (USA), Social Media Expert
A cupcake audible: making halftime adjustments for the big game By: Mari Luangrath (USA), Social Media Expert
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A cupcake audible: making halftime adjustments for the big game By: Mari Luangrath (USA), Social Media Expert

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Just because it worked last season doesn't mean it'll work again this year. When the initial social media strategy you fell into doesn't work anymore, how do you switch focus on the fly? Mari Luangrath shares how she and her team at Foiled Cupcakes iterate, collaborate and adjust on a daily basis to go after the right customers using the right tools -- and still don't feel compelled to "pay to play." Learn from their mistakes, get some ideas that are easily implemented, and figure out how your company's social media strategy may benefit from a halftime tweak for the big win.

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A cupcake audible: making halftime adjustments for the big game By: Mari Luangrath (USA), Social Media Expert

  1. 1. A CUPCAKE AUDIBLE Making Halftime Adjustments for the BIG GAME
  2. 2. Growthbypercentage 0 150 300 450 600 Year 1 GREAT (BUT NOT SO GREAT)
  3. 3. LOTS OF PRESS AND LOTS OF REVENUE
  4. 4. GROWTH = PAIN
  5. 5. WHAT HAPPENED TO FOILED?
  6. 6. 10% 90%
  7. 7. AUDIBLE • a change in the offensive play called by the quarterback at the line of scrimmage
  8. 8. FIND A NEW WAY to get to the end zone
  9. 9. SCAN QUICKLY FIND HOLES MOVE NOW REGROUP
  10. 10. SCAN QUICKLY
  11. 11. WE LOVE our corporate customers
  12. 12. FIND HOLES and outsmart others to the end zone
  13. 13. MOVE NOW to win big
  14. 14. REGROUP And do what feels right
  15. 15. ACCOUNTABILITY #FTW
  16. 16. SCAN QUICKLY FIND HOLES MOVE NOW REGROUP
  17. 17. STAY INTOUCH! MARI LUANGRATH Foiled Cupcakes @foiledcupcakes linkedin.com/in/mariluangrath

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