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3M Global eTransformation
Digital Asset Management at 3Mg g
Touching the Customer Globally
© 2014 3M. All Rights Reserved....
3M Global eTransformation
Science…is just science.
Until you make it
Improve the worldImprove the world.
2 © 2014 3M. All ...
3M Global eTransformation
Driving Progress Around the World
Dominic
Puerto
Rico
Poland

CzechGerman
y
Lithuani
a

Latv...
3M Global eTransformation
Enabling Customer Success: Our Five Market-leading Business Groups
Through our five market-leadi...
3M Global eTransformation
3M Global eTransformation3M Global eTransformation
 User Experience, Content Excellence, Social...
3M Global eTransformation
What is a DAM?
 In your own words describe what you or your company thinks
a DAM is
 What are ...
3M Global eTransformation
 Created our first DAM in 1998
 Three generations of DAM
 celum is the content repository of ...
3M Global eTransformation
celum
1,500,000 Digital Assets
• 11,100 Registered Users11,100 Registered Users
• 3,500 Collecti...
3M Global eTransformation
Conceptual Model of “e” at 3Mp
Content
Server
EWCD
Endeca
Server
PISA
celumhybris
9 © 2014 3M. A...
3M Global eTransformation
10 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
11 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
12 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
How Complex is Your Organization?p g
 How does DAM fit with your products and services?
 How d...
3M Global eTransformation
Complexity Needs to be Simplified…..p y p
55,000 Products across 5 Big Businesses55,000 oducts ...
3M Global eTransformation
How Do You Govern an 800 Pound Gorilla?How Do You Govern an 800 Pound Gorilla?
 Make it his ide...
3M Global eTransformation
Interesting Requirementsg q
 Various levels of security/permissions
 Communication of Standard...
3M Global eTransformation
Securityy
 Public
• To view the asset outside celum , no security is required.
 Private (e.g. ...
3M Global eTransformation
Home Page Configurationg g
 About celum
 Trainingg
 Corporate Standards
 Related Links
18 © ...
3M Global eTransformation
19 © 2014 3M. All Rights Reserved.
3M Global eTransformation
20 © 2014 3M. All Rights Reserved.
3M Global eTransformation
URL Generation For DerivativesURL Generation For Derivatives
 Public and Secure URLs Automatica...
3M Global eTransformation
22 © 2014 3M. All Rights Reserved.
3M Global eTransformation
Asset RelationshipsAsset Relationships
 Portrait People Model Release is required Portrait Peo...
3M Global eTransformation
24 © 2014 3M. All Rights Reserved.
3M Global eTransformation
25 © 2014 3M. All Rights Reserved.
3M Global eTransformation
Intranet Search
26 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
Knowledge Management Search InternalKnowledge Management Search - Internal
27 © 2014 3M. All Rig...
3M Global eTransformation
Knowledge Management Search - External
28 © 2014 3M. All Rights Reserved.© 2015 All Rights Reser...
3M Global eTransformation
Collections - Syndicationy
29 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
Collections – Internal and External
30 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
Video in the DAM
 Syndicating to Brightcove
and YouTubeand YouTube
• Video has been a wild west...
3M Global eTransformation
32 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
33 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
Syndication to Many YouTube Channelsy y
34 © 2014 3M. All Rights Reserved.© 2015 All Rights Rese...
3M Global eTransformation
35 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
3M Global eTransformation
How Do You Measure Success?
 What are the metrics?
 Who needs to be communicated to about succ...
3M Global eTransformation
Final Thoughtsg
 Constantly evolving needs and requirements
Business Process tied to technology...
3M Global eTransformation
Q ti d A ?Questions and Answers?
John DeMarco
jademarco1@mmm.com
38 © 2014 3M. All Rights Reserv...
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3M: Using Digital Asset Management to Touch Customers Around the Globe By: John DeMarco, Manager Enterprise Content Excellence, 3M

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3M Company is an innovative and global conglomerate that provides products and services in over 90 countries around the world in the Healthcare, Industrial, Safety & Graphics, Electronics & Energy, and Consumer markets.
3M has been involved with Digital Asset Management since 1997, and the implementation of celum is part of the latest step in the company’s continuous road to digital excellence. Unique customization, enforcement of process and guidelines, and a large user base enable the company to utilize the power of DAM globally. Using assets from the DAM to touch 3M's customers on a daily basis is imperative in today's "e" environment. Web catalogs, social platforms including Youtube and Brightcove provide content to 3M's customers and channel partners and enhances the customer interaction with 3M.

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3M: Using Digital Asset Management to Touch Customers Around the Globe By: John DeMarco, Manager Enterprise Content Excellence, 3M

  1. 1. 3M Global eTransformation Digital Asset Management at 3Mg g Touching the Customer Globally © 2014 3M. All Rights Reserved.Copyright 2015 All Rights Reserved John A. De Marco
  2. 2. 3M Global eTransformation Science…is just science. Until you make it Improve the worldImprove the world. 2 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  3. 3. 3M Global eTransformation Driving Progress Around the World Dominic Puerto Rico Poland  CzechGerman y Lithuani a  Latvia  Estonia Hungary  Romani a  Ukraine  Russia  Austria  Switzerla nd  Finland  Sweden  Norway  Denmar k  Mexic o UK  Canad a  Jamaica  an Republic   Republi c  y    Japa n  China  Hong Korea  Netherlands  o  El Salvador  Guatemala  Taiwan  Vietnam  Thailan Kong  Philippines  Costa Rica   Panama  Italy  Trinidad & Tobago   Thailan d  Singapo re  Malaysi a  Australi a Key   Sales & Marketing Manufacturing/Converti Colombi a  Venezuela  A iChil Ecuador  Peru  Uruguay  Turkey  Greece  Morocc Indonesi a  India  Israel  Pakistan  Keny a  S iSouth Portugal  Spain  New Zealand  a  3 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved   Manufacturing/Converti ng Technical Capabilities Brazil  Argentin a  Chile  Franc e  o  Kazakhstan  Egypt  UAE  Sri Lanka  South Africa  Belgium  
  4. 4. 3M Global eTransformation Enabling Customer Success: Our Five Market-leading Business Groups Through our five market-leading business groups, we turn our ideas into ingenious products and l ti th t k lif b tt f t d d d Enabling Customer Success: Our Five Market leading Business Groups solutions that make life better for our customers and end-users every day IndustrialConsumer Industrial From purification to aerospace – changing how industry works Safety & Graphics Co su e Simplifying life and work Electronics & Energy Safety & Graphics Keeping you safe, your world secure, and enhancing visual communication and i t ti it Electronics & Energy Enabling the global power and telecommunications networks and the world's electronic devices Health Care Promoting health and improving quality care interactivity 4 © 2014 3M. All Rights Reserved.
  5. 5. 3M Global eTransformation 3M Global eTransformation3M Global eTransformation  User Experience, Content Excellence, Social,p , , , Commerce, Operational Excellence ― It’s not data, its assets and investment, with returns on investment. It’s one face and one voice, it’s brand equity. It doesn’t just save money, it makes money. A h l b ll h d d f Assets touch our customers globally hundreds of thousands of times a day 5 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  6. 6. 3M Global eTransformation What is a DAM?  In your own words describe what you or your company thinks a DAM is  What are the dependencies that the DAM needs to interact with? 6 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  7. 7. 3M Global eTransformation  Created our first DAM in 1998  Three generations of DAM  celum is the content repository of record for 3M's photography celum is the content repository of record for 3M s photography. documents & video for use on our websites and other digital outputsoutputs  It provides the backbone to enable 3M's Digital Asset Management processes and curation to be successfulManagement processes and curation to be successful 7 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  8. 8. 3M Global eTransformation celum 1,500,000 Digital Assets • 11,100 Registered Users11,100 Registered Users • 3,500 Collection Owners 750 Power Users• 750 Power Users •Exponential Growth with Video, 360s, 8 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  9. 9. 3M Global eTransformation Conceptual Model of “e” at 3Mp Content Server EWCD Endeca Server PISA celumhybris 9 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved Regional Master Data/SAP PricingMSDS
  10. 10. 3M Global eTransformation 10 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  11. 11. 3M Global eTransformation 11 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  12. 12. 3M Global eTransformation 12 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  13. 13. 3M Global eTransformation How Complex is Your Organization?p g  How does DAM fit with your products and services?  How does DAM compete, work with or fight with other “e” initiatives at your company? 13 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  14. 14. 3M Global eTransformation Complexity Needs to be Simplified…..p y p 55,000 Products across 5 Big Businesses55,000 oducts ac oss 5 g us esses 35 Divisions/Operating Units 93 Countries with 3M.com presence 37 Languages37 Languages 2 Million SKUs Sales in 200 countries 14 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  15. 15. 3M Global eTransformation How Do You Govern an 800 Pound Gorilla?How Do You Govern an 800 Pound Gorilla?  Make it his idea!  Tie it to Corporate Strategy ― Enlist power users globally across all business unitsEnlist power users globally across all business units ― Provide best practices ― Let the users provide the input for the governanceLet the users provide the input for the governance ― Document and make it easy for people to find Keep them on the track and make sure they are headed to Keep them on the track, and make sure they are headed to the destination, but don’t become adversarial when they are running behind schedule 15 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved running behind schedule ― Mandatory metadata for ingestion & reuse/publishing
  16. 16. 3M Global eTransformation Interesting Requirementsg q  Various levels of security/permissions  Communication of Standards and Processes  Automated linking/documentation of ownership of assetsAutomated linking/documentation of ownership of assets ― Copyright, Model Releases, Property Releases, Proper use of Stock Photographyg p y  Derivates needed for web standardization  Video Syndication Video Syndication 16 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  17. 17. 3M Global eTransformation Securityy  Public • To view the asset outside celum , no security is required.  Private (e.g. 3M Confidential, Team, or Internal) • To view the asset outside celum, the user must be a member of the appropriate VSRM group. A hi I b R l S b F ld Archive, Inbox or Releases Sub-Folder • The Asset cannot be viewed outside of celum, the user must have Modifier or Reader Level security access to the Workspace Folderod e o eade e e secu ty access to t e o space o de where the Asset is linked. 17 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  18. 18. 3M Global eTransformation Home Page Configurationg g  About celum  Trainingg  Corporate Standards  Related Links 18 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  19. 19. 3M Global eTransformation 19 © 2014 3M. All Rights Reserved.
  20. 20. 3M Global eTransformation 20 © 2014 3M. All Rights Reserved.
  21. 21. 3M Global eTransformation URL Generation For DerivativesURL Generation For Derivatives  Public and Secure URLs Automatically Generatedy  Original and Derivatives ― Original Thumbnail Preview― Original, Thumbnail, Preview ― JPG Images (Commonly used sizes on 3M Websites)  30 plus derivatives of various pixel dimensions created by the system from one high resolution originalsystem from one high resolution original 21 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  22. 22. 3M Global eTransformation 22 © 2014 3M. All Rights Reserved.
  23. 23. 3M Global eTransformation Asset RelationshipsAsset Relationships  Portrait People Model Release is required Portrait People, Model Release is required  Building Location, Property Release is required St k Ph t h St k Ph t h A t i Stock Photography, Stock Photography Agreement is required Gl b l E t i t t ith l St k Global Enterprise contracts with several Stock agencies – releases in the system for linking 23 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  24. 24. 3M Global eTransformation 24 © 2014 3M. All Rights Reserved.
  25. 25. 3M Global eTransformation 25 © 2014 3M. All Rights Reserved.
  26. 26. 3M Global eTransformation Intranet Search 26 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  27. 27. 3M Global eTransformation Knowledge Management Search InternalKnowledge Management Search - Internal 27 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  28. 28. 3M Global eTransformation Knowledge Management Search - External 28 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  29. 29. 3M Global eTransformation Collections - Syndicationy 29 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  30. 30. 3M Global eTransformation Collections – Internal and External 30 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  31. 31. 3M Global eTransformation Video in the DAM  Syndicating to Brightcove and YouTubeand YouTube • Video has been a wild west for some timefor some time • Utilizing celum as our repository of record for video, with similar metadata and ownership as photos and docsand docs • Into the DAM first, then to the video channel! 31 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  32. 32. 3M Global eTransformation 32 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  33. 33. 3M Global eTransformation 33 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  34. 34. 3M Global eTransformation Syndication to Many YouTube Channelsy y 34 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  35. 35. 3M Global eTransformation 35 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  36. 36. 3M Global eTransformation How Do You Measure Success?  What are the metrics?  Who needs to be communicated to about success? 36 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved
  37. 37. 3M Global eTransformation Final Thoughtsg  Constantly evolving needs and requirements Business Process tied to technology Business Process tied to technology  Change Management  One source of the truth for all outputs  There is always someone who needs to be coached andy trained  If you have done a good job it’s invisible and yet everywherey g j y y  You need great vendors, IT colleagues, business sponsorship and ownership to process 37 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved a d o e s p to p ocess
  38. 38. 3M Global eTransformation Q ti d A ?Questions and Answers? John DeMarco jademarco1@mmm.com 38 © 2014 3M. All Rights Reserved.© 2015 All Rights Reserved

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