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Social Media 101: Marketing Yourself with Pinterest, Instagram & YouTube

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Social Media 101: Marketing Yourself with Pinterest, Instagram & YouTube

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Social media offers artists a powerful and accessible medium for self-promotion, but achieving desired results depends largely on using it effectively. This workshop focuses on strategies for leveraging platforms like YouTube, Pinterest and Instagram to publish your multimedia content to increase your visibility and brand power by engaging and growing your following, all the while driving traffic to your website, Facebook page and ultimately to your events.

Social media offers artists a powerful and accessible medium for self-promotion, but achieving desired results depends largely on using it effectively. This workshop focuses on strategies for leveraging platforms like YouTube, Pinterest and Instagram to publish your multimedia content to increase your visibility and brand power by engaging and growing your following, all the while driving traffic to your website, Facebook page and ultimately to your events.

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Social Media 101: Marketing Yourself with Pinterest, Instagram & YouTube

  1. 1. 0 0 Sources: Merriam Webster http://www.merriam-webster.com/dictionary/social%20media Sam Decker http://www.merriam-webster.com/dictionary/social%20media
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  4. 4. 0 0 0 0 0 Image Credit: http://www.moonproject.co.uk/how-your-personal-style-can-speak-volume-about-your-own-brand/
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  6. 6. 0 0 0 0 Sources: Expanded Ramblings: http://expandedramblings.com/index.php/pinterest-stats/ Heyo Blog http://blog.heyo.com/why-every-business-should-be-on-pinterest/
  7. 7. 0 0 0 0 0 0 0
  8. 8. 0 0 0 0 0 Source: Social Marketing Writing: http://socialmarketingwriting.com/62-ways-to-promote-yourself-on-pinterest/
  9. 9. 0 0 0 0
  10. 10. 0 0 0 0 0 Sources: Daily Mail: http://www.dailymail.co.uk/sciencetech/article-2285331/Instagram-hits-100m-users--reveals-10m-joined- retro-photo-service-MONTH.html Wall Street Journal: http://blogs.wsj.com/digits/2013/01/17/now-we-know-how-many-active-users-instagram-really- has/
  11. 11. 0 0 0 0
  12. 12. 0 0 Source: Readwrite.com http://readwrite.com/2013/05/03/instagram-hashtags-more- popularhttp://blogs.wsj.com/digits/2013/01/17/now-we-know-how-many-active-users-instagram-really-has/
  13. 13. 0 0 0 0 0
  14. 14. 0 0 0 0 0 Sources: Huffington Post: http://www.huffingtonpost.com/2013/03/21/youtube-stats_n_2922543.html Jeff Bullas: http://www.jeffbullas.com/2013/02/11/the-facts-and-figures-on-youtube-in-2013-infographic/ Search Engine Watch: http://searchenginewatch.com/article/2266150/6-Billion-Hours-of-Video-Watched-on-YouTube- Each-Month
  15. 15. 0 0 0 0 0 0
  16. 16. 0 0 0 0 0 Source: Entrepreneur: http://www.entrepreneur.com/article/224282#
  17. 17. 0 0 0 0 0
  18. 18. 0 0 0 0 Source: IGN: http://ca.ign.com/articles/2013/05/02/report-google-bigger-than-twitter-with-359-million-active- users?:+ign/articles+(IGN+All+Articles)
  19. 19. 0 0 0 0 0 0 Source: Tech Crunch: http://techcrunch.com/2013/01/09/linkedin-hits-200-million-users-worldwide-adding-new-users- at-rate-of-two-per-second/
  20. 20. 0 0 0 0 0 Source: IGN: http://ca.ign.com/articles/2013/05/02/report-google-bigger-than-twitter-with-359-million-active- users?:+ign/articles+(IGN+All+Articles)
  21. 21. 0 0 0 0 Source: IGN: http://ca.ign.com/articles/2013/05/02/report-google-bigger-than-twitter-with-359-million-active- users?:+ign/articles+(IGN+All+Articles)
  22. 22. Source: Jobvite 2012 Social Recruiting Survey
  23. 23. 81% 82% 89% 92% Source: Jobvite 2012 Social Recruiting Survey
  24. 24. 47% 78% 66% 61% 54% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Source: Jobvite 2012 Social Recruiting Survey
  25. 25. 0 0 Source: Jobvite 2012 Social Recruiting Survey Image Credit: http://blogs.payscale.com/.a/6a00d8341bf85853ef01761760c5d6970c-pi
  26. 26. 0 0 0 0 0 0 0 0 Source: Jobvite 2012 Social Recruiting Survey Image Credit: http://blogs.payscale.com/.a/6a00d8341bf85853ef01761760c5d6970c-pi
  27. 27. 0 0 0 0 0

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