Social Dynamics And Pre Marital Testing


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Social Dynamics And Pre Marital Testing as a concept in India

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Social Dynamics And Pre Marital Testing

  1. 1. Current Social Dynamics <ul><li>Changing – Cultural trends </li></ul><ul><li>Evidence to reflect the changing cultural trends of India, necessity of pre-marital testing requirment as a latent need </li></ul><ul><li>Pre-marietal sexual behavioural ratio as conducted in all metros, cities and rural among a strata of 5000 nos across india , source of the data obtained from TOI research an year back </li></ul><ul><li>Pre marital Sex in metros 70-80% </li></ul><ul><li>mumbai, delhi, bangalore, chennai and kolkatta </li></ul><ul><li>Pre marital Sex in cities 65-70% </li></ul><ul><li>Pune, ahmedabad, hyderabad, cochin etc </li></ul><ul><li>Pre marital Sex in rural 40-55% </li></ul><ul><li>On an average, the above target audience / individual is observed to have atleast 1-2 partners before marriage. </li></ul><ul><li>The Sexologist and psychologist, too agrees that pre marital sex is rampant in metros as well as in villages. </li></ul>
  2. 2. Current Social Dynamics <ul><li>The Maharashtra govt is planning to make pre-marital testing compulsory, its conducting a research among the target audience to make it a govt policy ( Mumbai mirror , 31 st Jan 2008 ) </li></ul><ul><li>The recent news on state government move to make pre-marital testing compulsory has generated lots of news and waves in the society </li></ul><ul><li>The media’s like radio and print are researching the common man to find their opinions and it publishes their feedback in their media thus bringing upon the latent need into obvious need </li></ul><ul><li>The SMS survey as done by Mumbai mirror among their target audience has received 100% of answer in favour of the pre-marital testing to be made compulsory by govt body ( mumbai mirror , 1 st feb ) </li></ul><ul><li>An article from Hindustan times, emphasises how a rural village near ahmedabad has made pre-marital testing compulsory policy for all marraiges , the same concept is socially favoured and easily accepted by the villagers </li></ul><ul><li>( feb 1 2008 ) </li></ul>
  3. 3. The Maharashtra Govt to take steps to make pre-marital compulsory
  4. 4. Interest level as generated among the Target audience in small village 50 60 90 The average degree of Interest level as observed by the surveyor among the target audience with respect to the concept under discussion pathological services concept health check up concept pre-marital testing concept  
  5. 5. Mumbai Mirror – Common man verdict 80% positive
  6. 6. Mumbai Mirror Poll – findings The Mumbai mirror finding are 100% positive on its survey that should govt make it mandatory for people to take a HIV test before marriage
  7. 7. Radio One Survey Findings <ul><li>The online survey as done by the ‘Radio one 93.5’ among the youngster, doctors and lab professionals has made the radio one to conclude that the today’s more than 90% of mass is very much in favour of such pre-marital testings. </li></ul>
  8. 8. Research as done by Metropolis marketing team <ul><li>More than 90% of the target audience has accepted the importance of pre-marital testing in today’s culturally liberated society of 21 st century ( as per the national research done by metropolis marketing team, May 2007 ) </li></ul><ul><li>Revolutionery concept, since the society’s curiousity level is high on this concept ( as per the National research done Metropolis marketing, May 2007 ), the ad based on this concept can create highly intense buzz, thus helping us to save resources on too many frequencies and follow ups. </li></ul><ul><li>The leading KOL of Gynaecology and HIV consultants, have supported this cause, they have even expresssed their support to the cause of promoting the pre-marital testing along with Bharat matrimony ( as per the research done by Ms.Shubhangi , Ad and research exec, Metropolis, Sept 2007) </li></ul>