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Webinar on SWOT analysis in strategy development

This webinar is about how SWOT can be used to develop organisational strategies, while developing organisational strategies an assessment of internal and external environment is done. After investigating these internal and external realities, SWOT can be used to evaluate organisational business situations and then this information can be used to develop potential organisational strategies.
During the webinar, we also looked at PMI's Business Analysis Certification, PMI-PBA® and in the context of upcoming Jan 2015 CCR changes, we also provided a brief of why minimum number of PDUs will be needed in regards to the strategic and business management skills for maintaining any of your PMI certificates.

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Webinar on SWOT analysis in strategy development

  1. 1. © 2015 iZenBridge | Public Webinar on SWOT Analysis in Strategy Development
  2. 2. © 2015 iZenBridge | Public Agenda Background Consolidation of key issues and prospects Assessing Internal & External Environment Key Benefits & Issues, and Summary Introduction of PMI-PBA
  3. 3. © 2015 iZenBridge | Public Background
  4. 4. © 2015 iZenBridge | Public What is Strategy The medium to long term action plans that will enable the organization to achieve its goals and objectives
  5. 5. © 2015 iZenBridge | Public Relationship with Goals & Strategies • Vision & Mission • Goals & Objectives What the organisation wishes to achieve? • Strategy • Tactics How the organisation will achieve its wishes?
  6. 6. © 2015 iZenBridge | Public Example Strategic Options • Actions plans to develop product or services • Action plans to enhance a product • Action plans to develop market or customer base • Action plans to design distribution channel to deliver products and services • Action plans to improve business processes
  7. 7. © 2015 iZenBridge | Public What is SWOT A SWOT analysis is: • used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture.
  8. 8. © 2015 iZenBridge | Public Consolidation of key issues and prospects
  9. 9. © 2015 iZenBridge | Public Organization Environment Internal Environment (Internal Capability Analysis) Organization External Environment (Analysis of External Influencing Factors)
  10. 10. © 2015 iZenBridge | Public Issues and Prospects Consolidation SWOT for an Organisation (Supermarket) - Increase in M- Commerce - COTS products for Stock - Competitors are good in stock management - Govt. Regulations - Poor management information in stock expiry dates - Limited Staff for stock rotation - Good Brand Image - Experienced stock staff - Good Financial support External Opportunities External Threats Internal Strength Internal Weakness
  11. 11. © 2015 iZenBridge | Public Assessing Internal & External Environment
  12. 12. © 2015 iZenBridge | Public External Environment Analysis • Examine external factors related to business domain or industry in order to identify business pressures either positive or negative. • Investigate global business environment for the areas (PESTLE): • Political • Economic • Social-cultural • Technological • Legal • Environment
  13. 13. © 2015 iZenBridge | Public Internal Environment Analysis • Discover organisational commitment & alignment for areas of vision, mission, objectives, strategies and tactics • Identify availability of resources • Identify strengths and weaknesses in portfolio of products & services.
  14. 14. © 2015 iZenBridge | Public Environment Consolidation: Key Points 1. Key Issues with Work Shop approach  Not rigorous and too informal to produce a comprehensive SWOT  There is the risk of missing significant factors 2. Solution to Informal workshop approach  Formal techniques to derive the SWOT, which helps to ensure that all relevant areas are considered and the key issues identified  Using techniques such as PESTLE, Porter’s Five Forces and Resource Audit provides enhanced SWOT with clear sources and derivation SWOT analysis is often employed in workshops, tools like brainstorming are used to identify the elements in each of the four areas
  15. 15. © 2015 iZenBridge | Public Key Benefits & Issues, and Summary
  16. 16. © 2015 iZenBridge | Public SWOT analysis Benefits and Issues • SWOT helps quickly analyse current state of the organization • Surface real problem to solve • Helps to develop business requirements The SWOT analysis is a very high-level view; more detailed analysis is almost always needed.
  17. 17. © 2015 iZenBridge | Public Summary 1. Analysis of an organisation and its business environment 2. Internal & External tools are applied 3. Issues & prospects Identified 4. SWOT is developed 6. Evaluating the organisation’s business situation 6. During Evaluation Distinguish Key Issues, if large set of entries 7. Key Issues are examined in detail with SWOT 8. Forms the basis of strategy definition
  18. 18. © 2015 iZenBridge | Public PMI-PBA® Overview
  19. 19. © 2015 iZenBridge | Public The PMI-PBA® credential recognizes an individual's expertise in business analysis, using BA tools and techniques to improve the overall success of projects. PMI-PBA® Handbook Overview
  20. 20. © 2015 iZenBridge | Public PMI–PBA® Eligibility Requirements Secondary Degree Bachelor's Degree 7500 Hours of BA Experience 4500 Hours of BA Experience 2000 Hours Project Team 35 PDUs in BA Overview
  21. 21. © 2015 iZenBridge | Public Cost $ 405 PMI Members $ 555 Non PMI Members Exam 200 Questions 4 Hours Prometric Center Overview
  22. 22. © 2015 iZenBridge | Public Domain - Questions Domain Questions Need Assessment 18% Planning 22% Analysis 35% Traceability and Monitoring 15% Evaluation 10% Overview
  23. 23. © 2015 iZenBridge | Public PMI-PBA Free Program For more information on PMI-PBA, enrol to PMI-PBA Free introductory program: http://www.izenbridge.com/pmi-pba/free-pmi-pba-introduction
  24. 24. © 2015 iZenBridge | Public Questions
  25. 25. © 2015 iZenBridge | Public Stay Connected YouTube Channel www.youtube.com/izenbridge PMP® / PMI-PBA ® /PMI- ACP® Discussion Forum forum.izenbridge.com www.iZenBridge.com

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