GMJF Social media 2011

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GMJF Social media 2011

  1. 1. Fundraising: Integrated MarketingAll roads lead to JewishMiami.org Advertising Collateral/ E-Blasts Publications/ Brochures Billing Statements Events Calendar JewishMiami.org Signage Direct Mail Appeals Telemarketing Social Networking Appeals Public Relations
  2. 2. JewishMiami.org
  3. 3. Website Metrics Total Hits Unique Visitors 2009 2010 2011 2009 2010 2011 January 127,015 340,952 1,078,400 8,927 12,821 17,532 February 125,493 182,519 858,994 7,659 10,243 6,174 March 111,579 179,048 878,076 7,624 9,795 6,782 April 81,428 175,065 803,474 6,788 9,815 6,782 May 74,276 87,412 965,181 6,044 2,573 6,486 June 80,247 109,683 829,094 5,564 8,505 6,423 July 77,175 77,522 969,083 5,219 3,933 7,371 August 92,385 144,592 1,387,665 6,929 4,515 7,800 September 128,192 159,917 n/a 8,884 7,505 n/a October 105,264 179,920 n/a 6,280 6,869 n/a November 89,997 267,674 n/a 6,427 9,139 n/a December 97,539 859,425 n/a 7,030 13,349 n/a Average Monthly 99,216 230,310 971,246 6,948 8,255 8,169
  4. 4. The Community Post® Many Ways to Get There: TheCommunityPost.com TheCommunityPost.org TheCommunityPost.net JewishCommunityPost.com JewishCommunityPost.org JewishCommunityPost.net JewishMiamiCommunityPost.com JewishMiamiCommunityPost.org
  5. 5. The Community Post® Most Viewed Page on JewishMiami.org Website Page Views: 111,349 per month Opens: 5,000 per mailing Reader Clicks: 1,592 per mailing
  6. 6. Email Acquisition Growth 29,737 30,000 26,260 25,000 20,000 17,000 14,000 15,000 10,000 8,500 10,000 5,000 0 2006 2007 2008 2009 2010 2011
  7. 7. Online Followers MIA NY LA BOS TOR limit: Friends 5,000 --- --- --- --- Fans 2,456 3,455 2,163 1,068 1,061 Group 1,352 --- --- --- --- Members Followers 4,387 2,334 2,201 975 1,644 Views 75,324 --- --- --- ---
  8. 8. Annual Mailing Metrics From August 2010 to August 2011 Current Mailing List: 29,737 Addresses Emails Sent 3,230,669 Emails Total Opens* 361,052 20.4% Unique Opens (Individual Opens) 210,937 12% Opt-Outs 1,663 3.89% * 12% is the national average Open Rate
  9. 9. E-blast Samples (HTMLs) Messaging by Email to the Community

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