Culinary Training at Bayan Academy Case Analysis Irene Velasco Ateneo Graduate School of Business 2010
Outline: Where’s the beef? <ul><li>Case Facts </li></ul><ul><li>13 P Approach (9Ps are used) </li></ul><ul><li>SPADER Appr...
Case facts 1
Case facts 2
1.  Potential Market Includes Almost All <ul><li>The  less privileged people in the country </li></ul>
2.  Primary Target Market (PTM) Focuses on Who <ul><li>The entrepreneurial poor who are relatives of Bayan Foundation’s Mi...
3.  Positioning is to be Different! <ul><li>Bayan Academy positions itself as a truly entrepreneurial organization </li></...
3.  Positioning is to be Different! <ul><li>teaching entrepreneurship and management and for developing innovative learnin...
4.  Pricing to Reach the PTM <ul><li>Academic and other Training Programs </li></ul><ul><ul><li>Cheaper than other institu...
5.  Promotion to Access PTM  Microfinance Institutions Educational Institutions Non-Government Organization Corporations G...
6.  Products to Satisfy the Needs and Wants  <ul><li>Academic Programs </li></ul><ul><li>Training Program for the People B...
6.  Products to Satisfy the Needs and Wants <ul><ul><li>Training Programs for the Grassroots Level </li></ul></ul><ul><ul>...
7.  Places to be Closer to PTM
8.  Processes to Give the Best of the Products Microfinance Institutions Educational Institutions Non-Government Organizat...
9.  People are Always Involved ABS CBN Bayan Foundation Bayan Academy Entrepreneurial Poor Microfinance Institutions Educa...
Situation Speaks the Truth  <ul><li>Culinary Academy aims for better outcomes which include satisfaction of trainees and f...
Situation Speaks the Truth <ul><li>Evaluations showed that the methods of teaching are found uninteresting by the trainees...
Problem is the Focus <ul><li>How will Culinary Training at Bayan Academy attain better outcomes which include students’ sa...
Alternatives to Choose From <ul><li>Change the teaching methodologies used in Culinary Training at Bayan Academy. </li></u...
Alternatives to Choose From <ul><li>2. Do nothing and stick to the present methods of teaching. </li></ul><ul><li>Culinary...
Alternatives to Choose From <ul><li>3. Lessen theories lectures and increase the number of hands-on activities. </li></ul>...
Decision to Solve the Problem <ul><li>Change the teaching methodologies used in Culinary Training at Bayan Academy. </li><...
Decision to Solve the Problem Alternative Advantages Disadvantages 1- Change method <ul><li>Relevant </li></ul><ul><li>Mor...
Decision to Solve the Problem Alternative Advantages Disadvantages 3- Lessen Lectures -No additional training for the trai...
Execution to Implement Change <ul><li>Inform trainers about the situation of Culinary Training at Bayan Academy in terms o...
Execution to Implement Change <ul><li>3. Train the trainers on how to use the unconventional or the learning-by-doing meth...
Review to Know Effectiveness <ul><li>Course obtains an average rating of 4.5 out of 5.0. </li></ul>
Summary: Change is the Key for Better Outcomes! P otential  market are the less privileged TM  are part of the less privil...
Summary: Change is the Key for Better Outcomes! P roducts  are made relevant for the PTM  laces  are set to be easily acce...
Summary: Change is the Key for Better Outcomes! S P A ituation:  Are the Students satisfied with the  course?  roblem:  Ho...
Summary: Change is the Key for Better Outcomes! D E R ecision:  To change!  xecution:  How to deal with change? eview:  Di...
Culinary Training at Bayan Academy Case Analysis Irene Velasco Ateneo Graduate School of Business 2010
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Bayan academy by iyeen velasco

  1. 1. Culinary Training at Bayan Academy Case Analysis Irene Velasco Ateneo Graduate School of Business 2010
  2. 2. Outline: Where’s the beef? <ul><li>Case Facts </li></ul><ul><li>13 P Approach (9Ps are used) </li></ul><ul><li>SPADER Approach </li></ul><ul><li>Summary & Conclusion </li></ul>
  3. 3. Case facts 1
  4. 4. Case facts 2
  5. 5. 1. Potential Market Includes Almost All <ul><li>The less privileged people in the country </li></ul>
  6. 6. 2. Primary Target Market (PTM) Focuses on Who <ul><li>The entrepreneurial poor who are relatives of Bayan Foundation’s Microfinance clients or the clients themselves. </li></ul>
  7. 7. 3. Positioning is to be Different! <ul><li>Bayan Academy positions itself as a truly entrepreneurial organization </li></ul><ul><li>More than just a training facility, the Bayan Academy  is a learning hub and a laboratory for developing new learning methodologies and technologies for </li></ul>
  8. 8. 3. Positioning is to be Different! <ul><li>teaching entrepreneurship and management and for developing innovative learning materials that cater to the entrepreneurial poor. </li></ul>
  9. 9. 4. Pricing to Reach the PTM <ul><li>Academic and other Training Programs </li></ul><ul><ul><li>Cheaper than other institutions since they target the less privileged individuals </li></ul></ul><ul><ul><li>Ex. P79,000 (2009)- MBA in Entrepreneurship and Microfinance </li></ul></ul><ul><ul><li>Certificate Courses </li></ul></ul><ul><ul><ul><li>For free </li></ul></ul></ul><ul><ul><ul><li>Awards training vouchers to the </li></ul></ul></ul><ul><ul><ul><li>trainees </li></ul></ul></ul>
  10. 10. 5. Promotion to Access PTM Microfinance Institutions Educational Institutions Non-Government Organization Corporations Government Institutions
  11. 11. 6. Products to Satisfy the Needs and Wants <ul><li>Academic Programs </li></ul><ul><li>Training Program for the People Behind Microfinance and Social Development Sector </li></ul><ul><li>Faculty Capability Building Program </li></ul>
  12. 12. 6. Products to Satisfy the Needs and Wants <ul><ul><li>Training Programs for the Grassroots Level </li></ul></ul><ul><ul><ul><li>Entrep-Eskwela </li></ul></ul></ul><ul><ul><ul><li>Livelihood and Skills Training </li></ul></ul></ul><ul><ul><ul><li>Commercial Cooking Certificate Course </li></ul></ul></ul><ul><ul><ul><li>The Philippine Culinary Entrepreneurship for the Grassroots </li></ul></ul></ul><ul><ul><ul><li>Culinary Short Courses </li></ul></ul></ul>
  13. 13. 7. Places to be Closer to PTM
  14. 14. 8. Processes to Give the Best of the Products Microfinance Institutions Educational Institutions Non-Government Organization Corporations Government Institutions
  15. 15. 9. People are Always Involved ABS CBN Bayan Foundation Bayan Academy Entrepreneurial Poor Microfinance Institutions Educational Institutions Non-Government Institutions Corporations Government Institutions
  16. 16. Situation Speaks the Truth <ul><li>Culinary Academy aims for better outcomes which include satisfaction of trainees and financial sustainability. </li></ul><ul><li>Examinees of Bayan Academy achieved a 100% passing rate from TESDA examiners. </li></ul>
  17. 17. Situation Speaks the Truth <ul><li>Evaluations showed that the methods of teaching are found uninteresting by the trainees. </li></ul><ul><li>Hands-on course activities and actual cooking sessions are very much loved by the trainees. </li></ul>
  18. 18. Problem is the Focus <ul><li>How will Culinary Training at Bayan Academy attain better outcomes which include students’ satisfaction and financial sustainability? </li></ul>
  19. 19. Alternatives to Choose From <ul><li>Change the teaching methodologies used in Culinary Training at Bayan Academy. </li></ul><ul><li>According to evaluations, the students appreciated and loved more the hands-on course activities. Culinary Training should apply the learning-by-doing program which is unconventional way of teaching. Just hands-on activities since this is more relevant to the skill involved. </li></ul>
  20. 20. Alternatives to Choose From <ul><li>2. Do nothing and stick to the present methods of teaching. </li></ul><ul><li>Culinary Training at Bayan Academy produces skilled trainees even without changing the teaching method. Anyway, there is 100% passing rate from TESDA examiners. </li></ul>
  21. 21. Alternatives to Choose From <ul><li>3. Lessen theories lectures and increase the number of hands-on activities. </li></ul><ul><li>In every session, there should always be more time for hands-on activities but lessons about theories should not be removed. </li></ul>
  22. 22. Decision to Solve the Problem <ul><li>Change the teaching methodologies used in Culinary Training at Bayan Academy. </li></ul>Conventional Unconventional 1. Gets students’ attention 2. Relevant 3. More satisfying
  23. 23. Decision to Solve the Problem Alternative Advantages Disadvantages 1- Change method <ul><li>Relevant </li></ul><ul><li>More satisfying </li></ul><ul><li>Time is well-consumed </li></ul>-There is a need to train the trainers 2- Do nothing -No additional training for the trainers -Trainees are bored on lectures -Satisfaction rate is not high -Time is consumed in irrelevant lessons
  24. 24. Decision to Solve the Problem Alternative Advantages Disadvantages 3- Lessen Lectures -No additional training for the trainers -Trainees are bored on lectures -Satisfaction rate is not high -Time is consumed in irrelevant lessons
  25. 25. Execution to Implement Change <ul><li>Inform trainers about the situation of Culinary Training at Bayan Academy in terms of its objectives to attain better outcomes as well as the results of past evaluations. </li></ul><ul><li>Present the advantages and disadvantages of conventional and unconventional methods of teaching. </li></ul>
  26. 26. Execution to Implement Change <ul><li>3. Train the trainers on how to use the unconventional or the learning-by-doing method. </li></ul><ul><li>Ex. Show powerful videos or PowerPoint presentations regarding cooking methods or how-to-do recipes before having the hands-on activities. No theoretical lectures. </li></ul>
  27. 27. Review to Know Effectiveness <ul><li>Course obtains an average rating of 4.5 out of 5.0. </li></ul>
  28. 28. Summary: Change is the Key for Better Outcomes! P otential market are the less privileged TM are part of the less privileged who have connection to the foundation osition is to be different and to be a truly entrepreneurial organization ricing is set for the less privilege
  29. 29. Summary: Change is the Key for Better Outcomes! P roducts are made relevant for the PTM laces are set to be easily accessed rocess through the partners and alliances eople includes several institutions to access PTM romotion through partnership and alliances
  30. 30. Summary: Change is the Key for Better Outcomes! S P A ituation: Are the Students satisfied with the course? roblem: How will Culinary Training satisfy its students? lternatives: To Change, not to change, or to adjust?
  31. 31. Summary: Change is the Key for Better Outcomes! D E R ecision: To change! xecution: How to deal with change? eview: Did Culinary Training obtained a 4.5?
  32. 32. Culinary Training at Bayan Academy Case Analysis Irene Velasco Ateneo Graduate School of Business 2010

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