Facebook : facebook.com/fontanamusic Fans TD 1,081(vs 800 in 4/2010) Post Views +235% (since site take over in 4/10) Feedback +30% Summary : Through producing original content and introducing new developing artists regularly to our music hungry fans, we developed a community of more active and curious facebook fans! Skills Acquired: Developing brand recognition of a company not familiar to the average consumer. Working with talent to set up and develop original content for the site. Educating Fontana staff members on the sites usefulness in achieving their product goals. Produced a series of original video content for Fontana’s Facebook page which consisted of artist interviews, live performances and Q&A’s with fans via Facebook comments.
Twitter : Twitter.com/FontanaMusic Follwers TD 3,118(vs 900 in 4/2010) Summary : Fontana’s Twitter took on the role as the casual voice and industry expert. On the site promotions were run constantly on our “Race To 3000” contest against the GM of the company who also has an impressive twitter following. Autographed posters, limited edition promotional materials and free music were favorite prizes among our followers. For those interested in Fontana for its reputation within the independent music world we set up guest twitter chats with the executive staff members. Our followers could then speak directly with the people behind the curtain! I also worked closely with our labels to deliver their messages to a broader audience. Skills Acquired: Developing campaigns from inception to execution. Learning on‐the‐spot problem solving. Consistent giveaways to our fans during our “RACE TO 3000” campaign helped raise our follower count but more importantly made our followers more active and involved in our social media space!
Universal Music Christian Group : www.universalmusicchristian.com Universal Music Group’s Christian and Gospel music division, UMCG used their website for not only communicating to the gospel music consumer, they also used it as an informational destination for potential labels. I was in charge of maintaining all its content and keeping it up to date, including the flash based music player. I also helped keep documents for potential labels current and easy to find. I helped with some design and layout concepts.
Blog Giveaways To help promote the release of Solange Knowles Deluxe LP album, I secured give ways of the LP with two blogs that appeal to her core fan base; fashion conscience young women living in major cities. This was done unrequested from my supervisors and outside of my daily duties, just a need a saw I could fulfill. www.Missomnimedia.com • Miss Crew receives over 1 Million views a month. • The site’s editor agreed to host a review and an enter‐to‐ win contest for the LP. • Promotion ran for one week before a winner was chosen. www.SpoiledLittleLAGirls.com • The team at SLLAG agreed to review and offer the Deluxe LP as a prize as a part of their fan appreciation giveaway program on twitter
Social Media Events Fred Hammond Listening Party http://www.facebook.com/therealfredh ammondfanpage To help promote the release of the Fontana artist Fred Hammond, I pitched the idea of setting up an album preview prior to the album’s street date. Since Fred Hammond has an amazing connection with his fans via his facebook, there was no better place to stream the music early than here! To date, the player has received over 15,000 plays and due to the outstanding feedback from fans, management has decided to keep the feature on the page! Fontana Music Twitter & Bun B “Trill O.G.” Street Day Promotion To build buzz around the release of Bun B’s “Trill O.G.” today we ran a promotion on twitter that rewarded fans who purchased the CD at their local retail stores! The promotion was simple : 1) Mention @FontanaMusic in a “Tweet” with a picture link of their newly purchased Trill O.G. CD. 2)Win a pack of Bun B and Fontana Swag Results : In the 6 hours that the promotion ran, the Fontana Music twitter picked up over 30 followers! Pushing our followers to over 2,270! Bun B saw our promotion and re‐tweeted it out to his over 28k followers. For a full recap, see the report here LINK