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Using Visual Languagein BusinessIyad Mourtada
Why do smart managers make bad decisions?
Business Intelligence Emotional Intelligence
The Continuum of Understanding            Know       (Cleveland 1982)                    Why                              ...
ALLOCATION OF MENTAL SPACE
Having more information is not always better
Turning Information into      Knowledge
“Marketing is all about spreading ideas.” Seth Godin     Market-based marketing (Inspiring)  •Companies sold Ideas / Custo...
Ronnefeldt Tilting Teapot
Jack is looking at Anne, but Anne islooking at George. Jack is married,but George is not. Is a marriedperson looking at an...
Professionals, who haveknowledge and experience,may think they can makedecisions without reallyusing their minds. Theydon’...
iyad.mourtada@gmail.com   http://ae.linkedin.com/in/iyadmourtada http://twitter.com/iyadmourtadahttp://www.youtube.com/Iya...
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
Visual Language  - OpenThinking
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Visual Language - OpenThinking

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Visual Language - OpenThinking

  1. 1. Using Visual Languagein BusinessIyad Mourtada
  2. 2. Why do smart managers make bad decisions?
  3. 3. Business Intelligence Emotional Intelligence
  4. 4. The Continuum of Understanding Know (Cleveland 1982) Why Know How Know What Know nothing
  5. 5. ALLOCATION OF MENTAL SPACE
  6. 6. Having more information is not always better
  7. 7. Turning Information into Knowledge
  8. 8. “Marketing is all about spreading ideas.” Seth Godin Market-based marketing (Inspiring) •Companies sold Ideas / Customers bought Experiences Customer-based marketing (Persuading) •Companies sold brands / Customers bought Emotions Mass media-based marketing (Informing) •Companies sold goods / Customers bought benefits Product-based marketing•Companies sold commodities / Customers bought products
  9. 9. Ronnefeldt Tilting Teapot
  10. 10. Jack is looking at Anne, but Anne islooking at George. Jack is married,but George is not. Is a marriedperson looking at an unmarriedperson?A. YesB. NoC. Cannot be determined
  11. 11. Professionals, who haveknowledge and experience,may think they can makedecisions without reallyusing their minds. Theydon’t expect new thingsand they make miss them.They look at the detailsand forget the big picture.
  12. 12. iyad.mourtada@gmail.com   http://ae.linkedin.com/in/iyadmourtada http://twitter.com/iyadmourtadahttp://www.youtube.com/Iyadmourtadahttp://www.iyadmourtada.comhttp://www.facebook.com/iyad.mourtada iyadmourtada

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