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4 Measuring @*A(;*+$,-(6/#$,($;(9/-5$&(39/(*2,&$B,%*&(3*(        6//3($3;(<";$&/;;(*<>/+%?/;C(
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)*+$,-(./#$,(D(E$;F(.,&,/6/&3(((
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0)/1023!"#$%&4)5$%6"&$#3                   O%+1720"+O%+0%18%6)3@"+O%+,372&"(                    ,%-+./0+*/0)#+#/4+++      ...
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Auditing Social Media
Auditing Social Media
Auditing Social Media
Auditing Social Media
Auditing Social Media
Auditing Social Media
Auditing Social Media
Auditing Social Media
Auditing Social Media
Auditing Social Media
Auditing Social Media
Auditing Social Media
Auditing Social Media
Auditing Social Media
Auditing Social Media
Auditing Social Media
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Auditing Social Media

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Auditing Social Media
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Auditing Social Media

  1. 1. Online Conference !"#$%&( )*+$,-(./#$,( 01,#(.*"23,#,((
  2. 2. Online Conference
  3. 3. *5 -/(( /#(4/ *& & /+3 , 2/(+ 6 *2/(
  4. 4. !"#$%(&%((")*+72,#$%*&,-(./#$,( 8&-$&/(,&#()*+$,-(./#$,(
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  6. 6. %:1((0#/& ;(="; $&/; <>/+ %?/;(8
  7. 7. %:1(( 0#/& (( 7,2/3 ( !"#$ /&+/; !"#$%&()#*+",-%.*$#/
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  9. 9. 1 Listening!"  #$%&()*+,%+-%*./0$1+,2+1300/3&$+*/30+ /042&(52(/&+2&$+6/78%(/01++9:02&$+&27%;+-%*+ %<%63(=%1;+80/$361>"++?"  #$%&()*+,%+7/&(/0(&4+//@1+/+:%+31%$+/+@(1%&A 7/&(/0+2@@+8/%&(2@+)/071+/)+6/&%&+9:@/41;+ ://-720-1;+6/77%&1;+(724%1;+&%.1;+=($%/;+B3%1(/&1>+C"  D/+($%&()*+,%+:%1+20%21+.(,+2/,3/;3($65,+3(*&(39/( <";$&/;;(2&$+31(&4+2$=2&6%$+@(1%&(&4+)/0+,%7"+++
  10. 10. 2 LearningE042&(52(/&1+31%+,%+(&1(4,1+)0/7+1/6(2@+7%$(2+/F+G  #780/=%+,%+:31(&%11+80/6%11%1+G  H$$+=2@3%+/+,%+/8%02(/&+G  I%$36%+8/%&(2@+0(1-"++I%26(=%+J%20&(&4++++++++++++++++=1"+++K0/26(=%+@%20&(&4+++++:21%$+/&+J(1%&(&4++++++++++++++++++++:21%$+/&+,%+8@2&+
  11. 11. 3 RespondingE042&(52(/&1+1,/3@$+%26,+,%(0+%78@/*%%1+/++++++++++++ 2-%+,%+0(4,+26(/&+2&$+0%18/&1%"++
  12. 12. 4 Measuring @*A(;*+$,-(6/#$,($;(9/-5$&(39/(*2,&$B,%*&(3*( 6//3($3;(<";$&/;;(*<>/+%?/;C(
  13. 13. 5 SharingL/6(2@+M%$(2+.(@@F+++++++N0(=%+40%2%0+=2@3%+(&+7/0%+20%21+/)+,%+/042&(52(/&++++++++O%+%7:026%$+21+7/0%+,2&+2+6/78@(2&6%+(113%++++++++H$$+=2@3%+/+,%+/042&(52(/&+(&+&%.+.2*1++++++++O%+%7:026%$+:*+/8+72&24%7%&+21+2+102%4(6+7%,/$++++++++I%$36%+(1+0(1-++
  14. 14. )*+$,-(./#$,(D(E$;F(.,&,/6/&3(((
  15. 15. )*+$,-(./#$,(G*?/2&,&+/(( •  Understand the opportunities and risks of social media. =*,2#;(( •  Approve the social media strategies of *:(( the organization L$2/+3*2;( •  Understand how to align social media with the organization’s strategies JK/+"%?/;( •  Create the appropriate social media objective and strategies •  Champion the implementation of the)*+$,-(./#$,( social Media Strategies •  Oversight the execution plan of social H*66$I//( media in all the departments
  16. 16. )*+$,-(./#$,(4*-$+1(
  17. 17. P/631%1+(1+/&F+•  Q,2+,%+83:@(6+62&+2&$+62&&/+ 12*+/&+,%+/042&(52(/&R1+/&@(&%+ 1(%1+•  +Q,2+,%+/042&(52(/&+.(@@+2&$+.(@@+ &/+$/+/+7/&(/0++•  +Q,2+,%+%78@/*%%1+62&+2&$+ 62&&/+$/+/&+1/6(2@+&%./0-1"+•  +Q,2+1/6(2@+7%$(2+//@1+.(@@+2&$+ .(@@+&/+:%+31%$++•  +E,%0+8/@(6(%1+,2+7(4,+:%+ 2S%6%$+:*+1/6(2@+7%$(2+9(&6@3$(&4+ %,(61;+6/&T$%&(2@(*;+,202117%&;+ %6">+
  18. 18. 0)/1023!"#$%&4)5$%6"&$#3 O%+1720"+O%+0%18%6)3@"+O%+,372&"( ,%-+./0+*/0)#+#/4+++ ,%-+./0+*/0)#+("1"2+#$*3)/*"4+ • +N(16@/1%+*/30+2V@(2(/&++ • +D,%+&37:%01+ • +L2%+,2+(R1+WEXI+ • +K%01/&2@+(&)/072(/&+ /8(&(/&+ • +H&*,(&4+,2+:%@/&41+/+1/7%/&%+ • +H6+0%18/&1(:@*+2&$+ %@1%+ %,(62@@*( • +U/&T$%&(2@+(&)/072(/&+M";3($&(+,;/(1*"(,2/(:*2/N"-(*2($&*2/(39/("$#/-$&/;(,<*?/O(1*"(+*"-#P( Q(G/3(R2/#( Q(G/3(=/;3(="1($&(-/,-(32*"<-/(A$39(+";3*6/2;(*2($&?/;3*2;( Q(H*;3(";(39/(,<$-$31(3*(/3(,&#(F//5(+";3*6/2;(
  19. 19. :0"*-$/(*+$.%#5/6"(-$(7$(89%"+

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