Just as the supermarket‘s presentation of grocery varies in different ways, so you, as the consumer, can focus different aspects of your shopping, too: Do you watch the price or even the composition or the origin of food products? Can we rely on the given product specifications? We dived into a supermarket trolley to collect facts about groceries for a comparison of similarities as well as differences. This graphic informs about some hidden product details you may haven't known so far.
Do you know
what you buy?
Comparison of groceries
On shelves of supermarkets varieties of
products from different manufacturers pile
up. But does their enigmatic packaging deliver
everything it promises? And what information
about the content, origin and production
dosen‘t get divulged? We will show you the
tricks of manufacturers and things you can pay
better attention to on your next shopping.
All data and charts refer to the german market.
Homemade and low-priced
No time to cook something yourself? Though it sometimes saves at
double time half the price.
Mashed potatoes (500g)
Emulisfier monoand diglycerides
of fatty acids,
Flavour (with milk),
Strawberry yoghurt (150g)
20 % strawberry
Daily consumption covered
Not everything that tastes good is also healthy, and most notably often too
much! One snack can already cover a significant proportion of the entire
daily consumption, as our comparison shows.
fat: 82,5 g*
carbs: 330 g*
in sugar: 105 g
Edible fat in crisps:
* referred to a 30 years old man, 79kg, 1,78m, mostly sitting activity
The pufferfish inflates if threatened in order to escape predators. In contrast
some groceries fluff up especially for you in order to pique your interest. But
what remains is nothing but air.
Penne with broccoli
60 % air
90 % air
27 % air
40 % penne pasta
10 % lollies
73 % yoghurt
Same meat, different price
In January 2013 a testing laboratory in Braunschweig examined different price
levels of mincemeat at Edeka on behalf of ARD. The quality differences were
so little that the conclusion was: It all originates from the same production.
Brands more expensive than no-name
Discount product or brand product? One or another wouldn‘t ask himself
this question anymore, if he knew what brand producers lurk in fact behind
some „no-name products“. And thus even the very same ingredients.
0,55 € (46 %)
Gut und Günstig
1,59 € (63 %)
Far, further, southern fruit
Thanks to globalization, you can enjoy strawberries in winter. Yet they also
come in midsummer from overseas. Below is an overview of the different
itineraries and footprints of individual products refered to the german market.
Spain, Morocco, Israel
Italy, Spain, Morocco
Netherlands, France, Italy, Spain
Germany, Belgium, Netherlands
≤ 3.200 km
≤ 9.800 km
Apples (Cox Orange)
≤ 400 km
≤ 18.600 km
BROUGHT TO YOU BY