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ISA11 - Mike Kruzeniski - Mobile Now

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Em um ambiente rapidamente mutável – esta será uma discussão sobre os pensamentos, inspirações, desafios e tendência em relação à mobilidade nos dias de hoje.

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ISA11 - Mike Kruzeniski - Mobile Now

  1. 1. Mobile NowMike Kruzeniski@mkruzeniski
  2. 2. Mobile Now1. Design2. Apps3. Ecosystems
  3. 3. 1. Design
  4. 4. How did we get here?
  5. 5. A brief history of Interaction
  6. 6. Artifact as UIReal worlds tools and objects are used as metaphors todescribe the technology.Hyper-realism is the dominant aesthetic.Ergonomics, Usability, Cognition are primary concerns.Translation of content from analog to digital and hyperlinkingare the driving activities.Focus on techniques for manipulating and organizingcontent.Our digital things.
  7. 7. “Leather buttons…feels very much like realleather buttons would feel: Tacky. It feelswrong and it is wrong. It’s kitsch. If you usefavor style over function to makesomething look like something it is not,you are not a product designer, you are anillusion artist.”-Oliver Reichenstein
  8. 8. “…a networked, digital, interactive copy of, say,the Tao Te Ching is simultaneously more andless than the one I keep on my shelf. You giveup the tangible, phenomenological’isness of thebook, and in return you’re afforded anextraordinary new range of capabilities.Shouldn’t the interface, y’know, reflect this?”-Adam Greenfield
  9. 9. “For years inventions have extendedman’s physical powers rather than thepowers of his mind.”-Vannevar Bush
  10. 10. Microsoft Confidential
  11. 11. Microsoft Confidential
  12. 12. Microsoft Confidential
  13. 13. Information as UIContent is represented as it exists.Content is assumed to be interactive.Augmentation of objects, people, places, and data withrelevant information is the driving activity.Focus is on seamless overlaying of information andthoughtless interaction techniques.Our digital selves.
  14. 14. A change in value deserves a change inexpression.The value is the information on the surface,not the object it once resided.
  15. 15. Design PrinciplesClean, light, open, fastCelebrate typographyAlive in motionContent, not chromeFierce reductionAuthentically digital
  16. 16. Metro is our design language. Wecall it Metro because it’s modern andclean. It’s fast and in motion. It’sabout content and typography. Andit’s entirely authentic.
  17. 17. 2. Apps
  18. 18. 10 Billion+ downloads500,000 apps1 Billion+ downloads250,000 apps
  19. 19. “Nothing matters in this world more than apps.Write that on your forehead. Write that on themirror on your bathroom wall. Write that onyour car windshield. Whatever it will take so youremember it.Apps are the ONLY thing that matters now.”— Robert Scoble
  20. 20. Basically…The average application is used once.1% of downloaded apps are used regularly in the long run.
  21. 21. Personal, Relevant,& Connected
  22. 22. 3. Ecosystems
  23. 23. It used to be so easy…
  24. 24. “Iconic”
  25. 25. How do you let get othersparticipate?
  26. 26. Who is the Designer now?
  27. 27. Rockstar Designer
  28. 28. Design Team
  29. 29. Community
  30. 30. "A design isn’t finished until somebody is using it.”— Brenda Laurel
  31. 31. A design isn’t finished until a community takes over.
  32. 32. Mobile Now
  33. 33. 1. DesignFrom Artifact to Information
  34. 34. 2. AppsFrom Silos to Webs
  35. 35. 3. EcosystemsFrom Rockstars to Communities
  36. 36. ObrigadoMike Kruzeniski@mkruzeniski

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