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ISA11 - Mike Kruzeniski - Mobile Now

ISA11 - Mike Kruzeniski - Mobile Now

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Em um ambiente rapidamente mutável – esta será uma discussão sobre os pensamentos, inspirações, desafios e tendência em relação à mobilidade nos dias de hoje.

Em um ambiente rapidamente mutável – esta será uma discussão sobre os pensamentos, inspirações, desafios e tendência em relação à mobilidade nos dias de hoje.

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ISA11 - Mike Kruzeniski - Mobile Now

  1. 1. Mobile Now Mike Kruzeniski @mkruzeniski
  2. 2. Mobile Now 1. Design 2. Apps 3. Ecosystems
  3. 3. 1. Design
  4. 4. How did we get here?
  5. 5. A brief history of Interaction
  6. 6. Artifact as UI Real worlds tools and objects are used as metaphors to describe the technology. Hyper-realism is the dominant aesthetic. Ergonomics, Usability, Cognition are primary concerns. Translation of content from analog to digital and hyperlinking are the driving activities. Focus on techniques for manipulating and organizing content. Our digital things.
  7. 7. “Leather buttons…feels very much like real leather buttons would feel: Tacky. It feels wrong and it is wrong. It’s kitsch. If you use favor style over function to make something look like something it is not, you are not a product designer, you are an illusion artist.” -Oliver Reichenstein
  8. 8. “…a networked, digital, interactive copy of, say, the Tao Te Ching is simultaneously more and less than the one I keep on my shelf. You give up the tangible, phenomenological’isness of the book, and in return you’re afforded an extraordinary new range of capabilities. Shouldn’t the interface, y’know, reflect this?” -Adam Greenfield
  9. 9. “For years inventions have extended man’s physical powers rather than the powers of his mind.” -Vannevar Bush
  10. 10. Microsoft Confidential
  11. 11. Microsoft Confidential
  12. 12. Microsoft Confidential
  13. 13. Information as UI Content is represented as it exists. Content is assumed to be interactive. Augmentation of objects, people, places, and data with relevant information is the driving activity. Focus is on seamless overlaying of information and thoughtless interaction techniques. Our digital selves.
  14. 14. A change in value deserves a change in expression. The value is the information on the surface, not the object it once resided.
  15. 15. Design Principles Clean, light, open, fast Celebrate typography Alive in motion Content, not chrome Fierce reduction Authentically digital
  16. 16. Metro is our design language. We call it Metro because it’s modern and clean. It’s fast and in motion. It’s about content and typography. And it’s entirely authentic.
  17. 17. 2. Apps
  18. 18. 10 Billion+ downloads 500,000 apps 1 Billion+ downloads 250,000 apps
  19. 19. “Nothing matters in this world more than apps. Write that on your forehead. Write that on the mirror on your bathroom wall. Write that on your car windshield. Whatever it will take so you remember it. Apps are the ONLY thing that matters now.” — Robert Scoble
  20. 20. Basically… The average application is used once. 1% of downloaded apps are used regularly in the long run.
  21. 21. Personal, Relevant, & Connected
  22. 22. 3. Ecosystems
  23. 23. It used to be so easy…
  24. 24. “Iconic”
  25. 25. How do you let get others participate?
  26. 26. Who is the Designer now?
  27. 27. Rockstar Designer
  28. 28. Design Team
  29. 29. Community
  30. 30. "A design isn’t finished until somebody is using it.” — Brenda Laurel
  31. 31. A design isn’t finished until a community takes over.
  32. 32. Mobile Now
  33. 33. 1. Design From Artifact to Information
  34. 34. 2. Apps From Silos to Webs
  35. 35. 3. Ecosystems From Rockstars to Communities
  36. 36. Obrigado Mike Kruzeniski @mkruzeniski

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