What does
Sustainability,
Meaning,
and Consumerism
have to do with
Interaction Design?
Nathan Shedroff
IXDA SF 2010
SUSTAINABILITY
BUSINESS
DESIGN
SUSTAINABILITY ENGINEERING
BUSINESS
SUSTAINABILITY
BUSINESS
DESIGN
SUSTAINABILITY
BUSINESS
DESIGN
SUSTAINABILITY
BUSINESS
DESIGN
SUSTAINABILITY
BUSINESS
DESIGN
SUSTAINABILITY
BUSINESS
DESIGN
EXPERIENCE
SUSTAINABILITY
BUSINESS
DESIGN
EXPERIENCE
MEANING
SYSTEMS
SERVICES
Why is this important?
Consumerism
Happiness
Consumerism
Post-
Consumerism?
Post-
Consumerism?
value, not objects
(service, experience)
Focus on:
Growth
?
Sustainability
Less > More
More 4 LessPerformance
Satisfaction
Happiness
Meaning
Cost
Energy
Resources
Hassle
Sustainability
We already have tools to use :
Sustainability Helix
Integrate Bottom Line
Okala™ Curriculum
Meaning and Exp...
Meaning
Meaning
the deepest connection that can
be made between people or
between people and objects
MeaningMEANING
VALUES
EMOTIONS
PRICE
FEATURES
Meanings
Enlightenment
Freedom
Harmony
Justice
Oneness
Accomplishment
Beauty
Creation
Community
Duty
Redemption
Security
T...
Values
Enlightenment
Freedom
Harmony
Justice
Oneness
Accomplishment
Beauty
Creation
Community
Duty
Redemption
Security
Tru...
Values
Enlightenment
Freedom
Harmony
Justice
Oneness
Accomplishment
Beauty
Creation
Community
Duty
Redemption
Security
Tru...
MeaningMEANING
VALUES
EMOTIONS
PRICE
FEATURES
Meaning
All design is the process
of evoking meaning
MeaningThe most successful
experiences are meaningful
(and not merely novel)
Meaning
Interaction designers are
well-poised to help
make this happen
Meaning...models, research methods,
comfort with ambiguity, service-
oriented, customer-focused.
Interaction designers are...
Meaning
Is this the way forward?
Keynote presented by Nathan Shedroff
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Keynote presented by Nathan Shedroff

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Interaction 10 redux

Held at Adaptive Path March 06,2010

Meaningful Innovation Relies on Interaction and Service Design
Keynote presented by Nathan Shedroff

Published in: Technology, Business

Keynote presented by Nathan Shedroff

  1. 1. What does Sustainability, Meaning, and Consumerism have to do with Interaction Design? Nathan Shedroff IXDA SF 2010
  2. 2. SUSTAINABILITY BUSINESS DESIGN
  3. 3. SUSTAINABILITY ENGINEERING BUSINESS
  4. 4. SUSTAINABILITY BUSINESS DESIGN
  5. 5. SUSTAINABILITY BUSINESS DESIGN
  6. 6. SUSTAINABILITY BUSINESS DESIGN
  7. 7. SUSTAINABILITY BUSINESS DESIGN
  8. 8. SUSTAINABILITY BUSINESS DESIGN EXPERIENCE
  9. 9. SUSTAINABILITY BUSINESS DESIGN EXPERIENCE MEANING
  10. 10. SYSTEMS SERVICES
  11. 11. Why is this important?
  12. 12. Consumerism
  13. 13. Happiness Consumerism
  14. 14. Post- Consumerism?
  15. 15. Post- Consumerism? value, not objects (service, experience) Focus on:
  16. 16. Growth
  17. 17. ?
  18. 18. Sustainability
  19. 19. Less > More
  20. 20. More 4 LessPerformance Satisfaction Happiness Meaning Cost Energy Resources Hassle
  21. 21. Sustainability We already have tools to use : Sustainability Helix Integrate Bottom Line Okala™ Curriculum Meaning and Experience Models covive.com/gri New Metrics: grossnationalhappiness.com B-Corp & Corp2020 sustainableminds.com www.eiolca.net (and many more)
  22. 22. Meaning
  23. 23. Meaning the deepest connection that can be made between people or between people and objects
  24. 24. MeaningMEANING VALUES EMOTIONS PRICE FEATURES
  25. 25. Meanings Enlightenment Freedom Harmony Justice Oneness Accomplishment Beauty Creation Community Duty Redemption Security Truth Validation Wonder
  26. 26. Values Enlightenment Freedom Harmony Justice Oneness Accomplishment Beauty Creation Community Duty Redemption Security Truth Validation Wonder Community Freedom Wonder
  27. 27. Values Enlightenment Freedom Harmony Justice Oneness Accomplishment Beauty Creation Community Duty Redemption Security Truth Validation Wonder Community Freedom Wonder
  28. 28. MeaningMEANING VALUES EMOTIONS PRICE FEATURES
  29. 29. Meaning All design is the process of evoking meaning
  30. 30. MeaningThe most successful experiences are meaningful (and not merely novel)
  31. 31. Meaning Interaction designers are well-poised to help make this happen
  32. 32. Meaning...models, research methods, comfort with ambiguity, service- oriented, customer-focused. Interaction designers are well-poised to help make this happen
  33. 33. Meaning Is this the way forward?

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