// About the presentation
From twitter-bots to 11th-hour API hacks, an increasing number of ad-hoc interfaces and services are using narrative to encourage user engagement. How are these techniques manifesting, what are their roots, and how can we find new ways of incorporating storytelling into the products we're building?
// About Matthew
Matthew Sheret is Last.fm's Data Griot, a role that blends analysis, trend reporting and journalism to tell stories about Last.fm users' behaviour both in-house and out. Learn more about Matthew here: www.matthewsheret.com or @mattsheret on Twitter.