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11 Statistics REALTORS Need to Know

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Did these stats shed some light on your business? It’s time to leverage a real estate CRM that can help you overcome some of the most common challenges that face Realtors today.

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11 Statistics REALTORS Need to Know

  1. 1. 11 Statistics Every REALTOR® Needs To Know
  2. 2. On average, agents spend $100- $500 per month on online advertising and $100-$500 per month on print advertising. Placester, 2014
  3. 3. 17% of agents employ a marketing assistant. Placester, 2014
  4. 4. Agents lose 20% of their clients annually due to attrition. The most common reason is that the agent failed to stay in touch. OutboundEngine, 2014
  5. 5. It costs 6-7 times more to acquire a new customer than retain an existing one. Linkedin, 2013
  6. 6. 82% of real estate sales are the results of agent contacts through previous clients, referrals, friends, family and personal contacts. Brian Buffini, 2015
  7. 7. Email is 40x better at acquiring new customers than Facebook or Twitter. McKinsey & Company, 2014
  8. 8. 25% of Agents generate more than 50% of their business from repeat clients. Brian Buffini, 2015
  9. 9. 42% of buyers were referred to their Realtor through a friend, neighbor, or relative. NAR, 2014
  10. 10. Over half of Gen Y & Gen X buyers used a mobile device during their home search. 31% of Gen Y and 26% of Gen X found the home they ultimately purchased via a mobile device. NAR, 2015
  11. 11. 60% of buyers Googled their real estate agent. Properties Online, Inc., 2014
  12. 12. 77% of sellers expect a response from their agent within 30 minutes. Only 24% of agents meet their expectations. Properties Online, Inc., 2014
  13. 13. Did these stats shed some light on your business? It’s time to leverage a real estate CRM that can help you overcome some of the most common challenges that face Realtors today. With IXACT Contact real estate CRM you will: • Stay in touch with relevant, automated emails including Drip Email Marketing and a Monthly e-Newsletter. • Generate more referrals by building meaningful relationships with clients and prospects. • Get organized by managing all of your contacts, transactions, documents, and appointments in one consolidated place. • Secure client loyalty with keep in touch features like Birthday reminders and lead nurturing. Start your 5 WEEK FREE TRIAL now at www.ixactcontact.com
  14. 14. Sources: Images courtesy of bplanet at FreeDigitalPhotos.net https://placester.com/real-estate-marketing-academy/real-estate-advertising-budget/ http://www.outboundengine.com/blog/3-ways-to-fail-at-marketing-for-real-estate-agents-infographic/ https://www.linkedin.com/pulse/20130604134550-284615-15-statistics-that-should-change-the-business- world-but-haven-t http://www.mckinsey.com/insights/marketing_sales/why_marketers_should_keep_sending_you_emails http://propertiesonline.com/Reports/annual-real-estate-trends-report.pdf http://www.realtor.org/topics/profile-of-home-buyers-and-sellers http://issuu.com/plande/docs/bbrealestatereport_us_2014

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