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11 Statistics REALTORS® Need to Know

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Here are the 11 statistics all realtors know to improve their current business strategy and success. Bottom line: referrals are the easiest way to generate business. Use a real estate CRM to keep in touch with clients and stay top of mind!
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Published in: Real Estate
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11 Statistics REALTORS® Need to Know

  1. 1. REALTORS® 1 1 S T A T I S T I C S N E E D T O K N O W
  2. 2. On average, agents spend $100-$500 per month on online advertising & print advertising EACH. Placester, 2014
  3. 3. E M P L O Y A M A R K E T I N G A S S I S T A N T . Placester, 2014 17% OF AGENTS
  4. 4. FAILED to stay in touch. The most common reason is of their clients annually due to attrition. Agents lose 20% that the agent OutboundEngine, 2014
  5. 5. 82% of real estate sales are the results of agent contracts through previous clients, referrals, friends, family and personal contacts. Brian Buffini, 2015
  6. 6. NEW CUSTOMER I T C O S T S 6 - 7 T I M E S M O R E T O A C Q U I R E A T H A N R E T A I N A N E X I S T I N G O N E . Linkedin, 2013
  7. 7. atacquiringnewcustomersthan Emailis 40X BETTER McKinsey & Co., 2014
  8. 8. 42% OF BUYERS WERE REFERRED TO THEIR REALTOR THROUGH A FRIEND, NEIGHBOR, OR RELATIVE. C O M P A N Y . C O M Nar, 2014
  9. 9. OVER HALF of Gen Y and 26% of Gen X found the home they ultimately purchased via a mobile device. of Gen Y and Gen X buyers used a mobile device during their home search. 31% Nar, 2014
  10. 10. 77% ONLY 24% of agents meet their expectations. of sellers expect a response from their agent within 30 minutes. Only 24% of agents meet their expectations. Properties Online Inc., 2014
  11. 11. 60% of buyers Googled their real estate agent. Properties Online Inc., 2014
  12. 12. 25% of agents generate more than 50% of their business from repeat clients. Brian Buffini, 2015

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