1.
REALTORS®
1 1 S T A T I S T I C S
N E E D T O K N O W

2.
On average, agents spend
$100-$500 per month
on online advertising & print advertising
EACH.
Placester, 2014

3.
E M P L O Y A
M A R K E T I N G
A S S I S T A N T .
Placester, 2014
17% OF
AGENTS

4.
FAILED
to stay in touch.
The most common reason is
of their clients
annually due to
attrition.
Agents lose
20%
that the agent
OutboundEngine, 2014

5.
82%
of real estate sales are
the results of agent
contracts through
previous clients,
referrals, friends,
family and personal
contacts.
Brian Buffini, 2015

6.
NEW CUSTOMER
I T C O S T S 6 - 7 T I M E S M O R E T O A C Q U I R E A
T H A N R E T A I N A N E X I S T I N G O N E .
Linkedin, 2013

7.
atacquiringnewcustomersthan
Emailis
40X BETTER
McKinsey & Co., 2014

8.
42% OF BUYERS WERE
REFERRED TO THEIR
REALTOR THROUGH A
FRIEND, NEIGHBOR, OR
RELATIVE. C O M P A N Y . C O M
Nar, 2014

9.
OVER
HALF of Gen Y and 26% of Gen X
found the home they
ultimately purchased via a
mobile device.
of Gen Y and Gen X buyers
used a mobile device during
their home search.
31%
Nar, 2014

10.
77%
ONLY
24%
of agents meet their
expectations.
of sellers expect a
response from their
agent within 30 minutes.
Only 24% of agents meet
their expectations.
Properties Online Inc., 2014

11.
60% of
buyers
Googled
their real
estate
agent.
Properties Online Inc., 2014

12.
25% of agents generate more than 50%
of their business from repeat clients.
Brian Buffini, 2015