SlideShare a Scribd company logo
1 of 25
Download to read offline
Two Overlooked Social Media Sites
That Hate Marketers BUT Can Drive
          Insane Traffic
How Popular Are These Sites?
• Stumbleupon claims to have 20 million+
  registered users (actives not mentioned)
• Reddit’s traffic stats…




For December, 2011
So Just How Much Traffic Is Insane?
Wait?!? What Happened?
• Example of traffic spike at Rapidtask.com from
  Reddit.
• Went from 600-700 daily visitor average to
  over 10,000 in one day from just one
  comment thread.
• Posts in popular sub-reddits can get even
  more traffic….
After 1 day being on the front page of r/pics this photo had 478,819
views! Insane? You bet!!!
Ok, so Reddit can send me traffic, but
     what about StumbleUpon?
Those numbers are OK but not insane.
• This is from an auto insurance site I own.
• I’d occasionally ‘thumbs upped’ my own content
  but it never got traction
• Started using SocialADR
• Went from 0-3 visits per day prior to March 4th to
  60 visitors on March 6th
• Then 20-30 for the rest of the month
• Stopped using SocialADR on March 28th but
  biggest day was April 24th with 71 visits
• Insurance is tough niche to promote in social
  media. So over 1,700 visits in 2 months is pretty
  good IMHO.
Conclusion: Both Reddit and
   StumbleUpon Can Send Insane Traffic
• However they send it in very different ways
• Reddit is like a sprint. Quick short burst of extreme
  activity.
• Whereas StumbleUpon is like a marathon. Much
  longer and slower intensity.
• Reddit can send up to 500,00 visits to your website
  in a 48 hour period – but then drops back to
  previous norm
• StumbleUpon rarely sends more than 10,000 in any
  burst but can keep sending 100s per day for
  months.
That’s All Great But What About SEO?
• Reddit offers dofollow links from a PR8 domain,
  BUT only if your article has a positive vote count.
• Stumbleupon also offers dofollow links from a
  PR7 domain, BUT only for really popular content.
• Popular content on both Reddit and
  Stumbleupon tends to get shared on other social
  media sites AND can also result in links from
  blogs and sites covering a topic.
How does it work?
Sub-Reddits
What are popular sub-reddits?
•   r/pics – 1.7 million subscribers
•   r/funny – 1.7 million subscribers
•   r/gaming – 1.4 million subscribers
•   r/WTF – 1.3 million subscribers
•   r/Technology - 1.1 million subscribers
Who are Redditors?
• Predominantly young males under 35.
• Most are from the US.
• Varies widely by sub-reddit
What do they like?
• Bacon, Narwhals and Cats
• Memes
Slideshare  - Reddit and StumbleUpon Presentation
What do they like?
• Bacon, Narwhals and Cats
• Memes
• Technology and gaming
• HOWEVER…
• You can find a sub-reddit for just about any topic
• The important thing to remember is: what you
  submit has to fit the sub-reddit
• Then you get the upvotes and the sweet, sweet
  karma! (Plus a dofollow link from a PR8 site)
What don’t they like
•   Republicans
•   Christians
•   reposts
•   Any obvious attempt at marketing!



If you submit content that is obviously
marketing material you will get down voted
and no one will see your post .
How Does                        Work?




• To discover new sites hit stumble
• Thumbs up sites you like
• Thumbs down sites you don’t
Differences And Similarities To Reddit
• Stumbleupon has a more diverse user base –
  more women and a bigger age range
• Stumbleupon is more of a discovery engine than
  social news/information site – ‘looking for the
  next new thing’
• Results from Stumbleupon tend to be more
  diverse
• Stumble based on interests similar to subscribing
  to sub-reddits
• Stumbleupon users also dislike marketing, but if
  you get a ‘power user’ to thumbs up your content
  many people will still see it
How Can We Successfully Market On
    Reddit And/Or Stumbleupon
• Write really in-depth informative content on a
  topic of interest to the users we want to target
• Create eye-catching infographics that contain
  real, useful information
• Create an amusing meme
• Make sure our landing pages don’t look like
  we are selling something!
If That Fails We Can Always Pay
• Both Stumbleupon and Reddit have paid adverting
  opportunities.
• Stumbleupon paid discovery starts at $0.05 per
  stumble
• Reddit’s system is a bit more complex. Basically
  you pay as little as $20 per day and get a portion of
  ad displays, which depends in part how much
  other advertisers are spending.
Slideshare  - Reddit and StumbleUpon Presentation
Does it work?
Conclusions
• Reddit and Stumbleupon can send insane
  amounts of traffic!
• BUT we can’t seem like we are marketing to
  people
• Successful content needs to be targeted to the
  right users and tends to be either informative or
  funny
• If we don’t get enough initial success we can pay
  to be featured and possibly gain traction
Thank You! Any Questions?

More Related Content

What's hot

Why We Should Be Scared Of Google & What We Can Do About It - Arianne Donoghu...
Why We Should Be Scared Of Google & What We Can Do About It - Arianne Donoghu...Why We Should Be Scared Of Google & What We Can Do About It - Arianne Donoghu...
Why We Should Be Scared Of Google & What We Can Do About It - Arianne Donoghu...Arianne Donoghue
 
Showcase Your Work and your digital skills
Showcase Your Work and your digital skillsShowcase Your Work and your digital skills
Showcase Your Work and your digital skillsSteve Buttry
 
The fragmentation of content and time… and its implications for brands
The fragmentation of content and time… and its implications for brandsThe fragmentation of content and time… and its implications for brands
The fragmentation of content and time… and its implications for brandsThe Splice Newsroom
 
Fundamentals for the New Era PR Pro with Sarah Evans
Fundamentals for the New Era PR Pro with Sarah EvansFundamentals for the New Era PR Pro with Sarah Evans
Fundamentals for the New Era PR Pro with Sarah EvansCision
 
Better Journalism through Engagement
Better Journalism through EngagementBetter Journalism through Engagement
Better Journalism through EngagementSteve Buttry
 
Simon Jenkins - OTE London - Don’t go social without content
Simon Jenkins - OTE London - Don’t go social without contentSimon Jenkins - OTE London - Don’t go social without content
Simon Jenkins - OTE London - Don’t go social without contentEdge Global Media Group
 
Social Converence - why you can't ignore it
Social Converence - why you can't ignore itSocial Converence - why you can't ignore it
Social Converence - why you can't ignore itchrisabutler
 
Social Media Tactics for Rotarians-7070 2011 DC
Social Media Tactics for Rotarians-7070 2011 DCSocial Media Tactics for Rotarians-7070 2011 DC
Social Media Tactics for Rotarians-7070 2011 DCTerepac Corporation
 
Building online platform
Building online platformBuilding online platform
Building online platformShari Weiss
 
Oachc Presentation2
Oachc Presentation2Oachc Presentation2
Oachc Presentation2Kknepper
 

What's hot (11)

Why We Should Be Scared Of Google & What We Can Do About It - Arianne Donoghu...
Why We Should Be Scared Of Google & What We Can Do About It - Arianne Donoghu...Why We Should Be Scared Of Google & What We Can Do About It - Arianne Donoghu...
Why We Should Be Scared Of Google & What We Can Do About It - Arianne Donoghu...
 
Showcase Your Work and your digital skills
Showcase Your Work and your digital skillsShowcase Your Work and your digital skills
Showcase Your Work and your digital skills
 
The fragmentation of content and time… and its implications for brands
The fragmentation of content and time… and its implications for brandsThe fragmentation of content and time… and its implications for brands
The fragmentation of content and time… and its implications for brands
 
Fundamentals for the New Era PR Pro with Sarah Evans
Fundamentals for the New Era PR Pro with Sarah EvansFundamentals for the New Era PR Pro with Sarah Evans
Fundamentals for the New Era PR Pro with Sarah Evans
 
Better Journalism through Engagement
Better Journalism through EngagementBetter Journalism through Engagement
Better Journalism through Engagement
 
Simon Jenkins - OTE London - Don’t go social without content
Simon Jenkins - OTE London - Don’t go social without contentSimon Jenkins - OTE London - Don’t go social without content
Simon Jenkins - OTE London - Don’t go social without content
 
Social Converence - why you can't ignore it
Social Converence - why you can't ignore itSocial Converence - why you can't ignore it
Social Converence - why you can't ignore it
 
Social Media Tactics for Rotarians-7070 2011 DC
Social Media Tactics for Rotarians-7070 2011 DCSocial Media Tactics for Rotarians-7070 2011 DC
Social Media Tactics for Rotarians-7070 2011 DC
 
Building online platform
Building online platformBuilding online platform
Building online platform
 
370 crisis comm 1
370 crisis comm 1370 crisis comm 1
370 crisis comm 1
 
Oachc Presentation2
Oachc Presentation2Oachc Presentation2
Oachc Presentation2
 

Viewers also liked

reddit Brands of the Year 2014
reddit Brands of the Year 2014reddit Brands of the Year 2014
reddit Brands of the Year 2014reddit, Inc.
 
Making the most of your Test Suite
Making the most of your Test SuiteMaking the most of your Test Suite
Making the most of your Test Suiteericholscher
 
Having Long Term Success with Reddit - State of Search 2014
Having Long Term Success with Reddit - State of Search 2014Having Long Term Success with Reddit - State of Search 2014
Having Long Term Success with Reddit - State of Search 2014Brent Csutoras
 
brands that were awesome on reddit: 2013
brands that were awesome on reddit: 2013brands that were awesome on reddit: 2013
brands that were awesome on reddit: 2013reddit, Inc.
 
How to use reddit's self-serve advertising platform
How to use reddit's self-serve advertising platformHow to use reddit's self-serve advertising platform
How to use reddit's self-serve advertising platformreddit, Inc.
 
Marketing on Reddit: Tips That Make a Difference with Brent Csutoras
Marketing on Reddit: Tips That Make a Difference with Brent CsutorasMarketing on Reddit: Tips That Make a Difference with Brent Csutoras
Marketing on Reddit: Tips That Make a Difference with Brent CsutorasSearch Engine Journal
 
Advertising on Reddit w/ Brent Csutoras Aug 2016
Advertising on Reddit w/ Brent Csutoras Aug 2016Advertising on Reddit w/ Brent Csutoras Aug 2016
Advertising on Reddit w/ Brent Csutoras Aug 2016Search Engine Journal
 
Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015
Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015
Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015Brent Csutoras
 
Hot to Use Self Serve Reddit ads
Hot to Use Self Serve Reddit adsHot to Use Self Serve Reddit ads
Hot to Use Self Serve Reddit ads500 Startups
 
Reddit for Brands
Reddit for BrandsReddit for Brands
Reddit for BrandsDT
 
How to Submit Your Content to Reddit
How to Submit Your Content to RedditHow to Submit Your Content to Reddit
How to Submit Your Content to RedditBrent Csutoras
 

Viewers also liked (12)

reddit Brands of the Year 2014
reddit Brands of the Year 2014reddit Brands of the Year 2014
reddit Brands of the Year 2014
 
Brent Csutoras
Brent Csutoras Brent Csutoras
Brent Csutoras
 
Making the most of your Test Suite
Making the most of your Test SuiteMaking the most of your Test Suite
Making the most of your Test Suite
 
Having Long Term Success with Reddit - State of Search 2014
Having Long Term Success with Reddit - State of Search 2014Having Long Term Success with Reddit - State of Search 2014
Having Long Term Success with Reddit - State of Search 2014
 
brands that were awesome on reddit: 2013
brands that were awesome on reddit: 2013brands that were awesome on reddit: 2013
brands that were awesome on reddit: 2013
 
How to use reddit's self-serve advertising platform
How to use reddit's self-serve advertising platformHow to use reddit's self-serve advertising platform
How to use reddit's self-serve advertising platform
 
Marketing on Reddit: Tips That Make a Difference with Brent Csutoras
Marketing on Reddit: Tips That Make a Difference with Brent CsutorasMarketing on Reddit: Tips That Make a Difference with Brent Csutoras
Marketing on Reddit: Tips That Make a Difference with Brent Csutoras
 
Advertising on Reddit w/ Brent Csutoras Aug 2016
Advertising on Reddit w/ Brent Csutoras Aug 2016Advertising on Reddit w/ Brent Csutoras Aug 2016
Advertising on Reddit w/ Brent Csutoras Aug 2016
 
Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015
Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015
Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015
 
Hot to Use Self Serve Reddit ads
Hot to Use Self Serve Reddit adsHot to Use Self Serve Reddit ads
Hot to Use Self Serve Reddit ads
 
Reddit for Brands
Reddit for BrandsReddit for Brands
Reddit for Brands
 
How to Submit Your Content to Reddit
How to Submit Your Content to RedditHow to Submit Your Content to Reddit
How to Submit Your Content to Reddit
 

Similar to Slideshare - Reddit and StumbleUpon Presentation

Reddit & Content Marketing
Reddit & Content MarketingReddit & Content Marketing
Reddit & Content Marketingintrotodigital
 
Christopher Biondi: Inner Circle: Recognizing newsroom excellence / Readers d...
Christopher Biondi: Inner Circle: Recognizing newsroom excellence / Readers d...Christopher Biondi: Inner Circle: Recognizing newsroom excellence / Readers d...
Christopher Biondi: Inner Circle: Recognizing newsroom excellence / Readers d...Reynolds Journalism Institute (RJI)
 
Social media for non profits
Social media for non profitsSocial media for non profits
Social media for non profitsMatt Hames
 
Brower.U: Internet Potions
Brower.U: Internet PotionsBrower.U: Internet Potions
Brower.U: Internet PotionsCayden Mak
 
The Art & Science of Social Media Strategy
The Art & Science of Social Media StrategyThe Art & Science of Social Media Strategy
The Art & Science of Social Media StrategyCayden Mak
 
Why Reddit Should Be Part of Your Social Media Campaign ?
Why Reddit Should Be Part of Your Social Media Campaign ?Why Reddit Should Be Part of Your Social Media Campaign ?
Why Reddit Should Be Part of Your Social Media Campaign ?Manoj Kumar Sethi
 
Marketing & Community at Docker (30-min presentation to Trinity Ventures' por...
Marketing & Community at Docker (30-min presentation to Trinity Ventures' por...Marketing & Community at Docker (30-min presentation to Trinity Ventures' por...
Marketing & Community at Docker (30-min presentation to Trinity Ventures' por...Julien Barbier
 
How to become a successful Redditor
How to become a successful RedditorHow to become a successful Redditor
How to become a successful RedditorMahidi Hasan Rebel
 
Taunton Library 29th sept
Taunton Library 29th septTaunton Library 29th sept
Taunton Library 29th septGet up to Speed
 
Social Media Strategies for Bloggers at Any Stage - Janet Stauble
Social Media Strategies for Bloggers at Any Stage - Janet StaubleSocial Media Strategies for Bloggers at Any Stage - Janet Stauble
Social Media Strategies for Bloggers at Any Stage - Janet StaublePhilip Taylor
 
How To Do Content Marketing So It Works
How To Do Content Marketing So It WorksHow To Do Content Marketing So It Works
How To Do Content Marketing So It WorksLaure Parsons
 
Getting started with social media
Getting started with social mediaGetting started with social media
Getting started with social mediaBusiness Glitter
 
AMCA Spring Conference New Orleans FSC presentation February 2014
AMCA Spring Conference New Orleans FSC presentation February 2014AMCA Spring Conference New Orleans FSC presentation February 2014
AMCA Spring Conference New Orleans FSC presentation February 2014mckenziefsc
 

Similar to Slideshare - Reddit and StumbleUpon Presentation (20)

Marketing on Reddit
Marketing on RedditMarketing on Reddit
Marketing on Reddit
 
Reddit & Content Marketing
Reddit & Content MarketingReddit & Content Marketing
Reddit & Content Marketing
 
Christopher Biondi: Inner Circle: Recognizing newsroom excellence / Readers d...
Christopher Biondi: Inner Circle: Recognizing newsroom excellence / Readers d...Christopher Biondi: Inner Circle: Recognizing newsroom excellence / Readers d...
Christopher Biondi: Inner Circle: Recognizing newsroom excellence / Readers d...
 
Social media for non profits
Social media for non profitsSocial media for non profits
Social media for non profits
 
Brower.U: Internet Potions
Brower.U: Internet PotionsBrower.U: Internet Potions
Brower.U: Internet Potions
 
The Art & Science of Social Media Strategy
The Art & Science of Social Media StrategyThe Art & Science of Social Media Strategy
The Art & Science of Social Media Strategy
 
Why Reddit Should Be Part of Your Social Media Campaign ?
Why Reddit Should Be Part of Your Social Media Campaign ?Why Reddit Should Be Part of Your Social Media Campaign ?
Why Reddit Should Be Part of Your Social Media Campaign ?
 
Marketing & Community at Docker (30-min presentation to Trinity Ventures' por...
Marketing & Community at Docker (30-min presentation to Trinity Ventures' por...Marketing & Community at Docker (30-min presentation to Trinity Ventures' por...
Marketing & Community at Docker (30-min presentation to Trinity Ventures' por...
 
How to become a successful Redditor
How to become a successful RedditorHow to become a successful Redditor
How to become a successful Redditor
 
Think vis 2013
Think vis 2013Think vis 2013
Think vis 2013
 
Taunton Library 29th sept
Taunton Library 29th septTaunton Library 29th sept
Taunton Library 29th sept
 
Social Networks for Local Business Marketing
Social Networks for Local Business MarketingSocial Networks for Local Business Marketing
Social Networks for Local Business Marketing
 
Case study reddit
Case study redditCase study reddit
Case study reddit
 
Social Media Marketing: An Overview
Social Media Marketing:  An OverviewSocial Media Marketing:  An Overview
Social Media Marketing: An Overview
 
Social Media Strategies for Bloggers at Any Stage - Janet Stauble
Social Media Strategies for Bloggers at Any Stage - Janet StaubleSocial Media Strategies for Bloggers at Any Stage - Janet Stauble
Social Media Strategies for Bloggers at Any Stage - Janet Stauble
 
How To Do Content Marketing So It Works
How To Do Content Marketing So It WorksHow To Do Content Marketing So It Works
How To Do Content Marketing So It Works
 
Getting started with social media
Getting started with social mediaGetting started with social media
Getting started with social media
 
AMCA Spring Conference New Orleans FSC presentation February 2014
AMCA Spring Conference New Orleans FSC presentation February 2014AMCA Spring Conference New Orleans FSC presentation February 2014
AMCA Spring Conference New Orleans FSC presentation February 2014
 
Tips To Drive Traffic From Twitter | thoughtful minds
Tips To Drive Traffic From Twitter | thoughtful mindsTips To Drive Traffic From Twitter | thoughtful minds
Tips To Drive Traffic From Twitter | thoughtful minds
 
GUMM
GUMMGUMM
GUMM
 

Recently uploaded

Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINTARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINTDR. SNEHA NAIR
 
10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdf10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdfJayanti Pande
 
Over the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptxOver the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptxraviapr7
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
Work Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashaWork Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashasashalaycock03
 
A gentle introduction to Artificial Intelligence
A gentle introduction to Artificial IntelligenceA gentle introduction to Artificial Intelligence
A gentle introduction to Artificial IntelligenceApostolos Syropoulos
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
EBUS5423 Data Analytics and Reporting Bl
EBUS5423 Data Analytics and Reporting BlEBUS5423 Data Analytics and Reporting Bl
EBUS5423 Data Analytics and Reporting BlDr. Bruce A. Johnson
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptxmary850239
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICESayali Powar
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfMohonDas
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeCeline George
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 

Recently uploaded (20)

Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINTARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
 
10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdf10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdf
 
Over the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptxOver the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptx
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
Work Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashaWork Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sasha
 
A gentle introduction to Artificial Intelligence
A gentle introduction to Artificial IntelligenceA gentle introduction to Artificial Intelligence
A gentle introduction to Artificial Intelligence
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
EBUS5423 Data Analytics and Reporting Bl
EBUS5423 Data Analytics and Reporting BlEBUS5423 Data Analytics and Reporting Bl
EBUS5423 Data Analytics and Reporting Bl
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptx
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICE
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdf
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using Code
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 

Slideshare - Reddit and StumbleUpon Presentation

  • 1. Two Overlooked Social Media Sites That Hate Marketers BUT Can Drive Insane Traffic
  • 2. How Popular Are These Sites? • Stumbleupon claims to have 20 million+ registered users (actives not mentioned) • Reddit’s traffic stats… For December, 2011
  • 3. So Just How Much Traffic Is Insane?
  • 4. Wait?!? What Happened? • Example of traffic spike at Rapidtask.com from Reddit. • Went from 600-700 daily visitor average to over 10,000 in one day from just one comment thread. • Posts in popular sub-reddits can get even more traffic….
  • 5. After 1 day being on the front page of r/pics this photo had 478,819 views! Insane? You bet!!!
  • 6. Ok, so Reddit can send me traffic, but what about StumbleUpon?
  • 7. Those numbers are OK but not insane. • This is from an auto insurance site I own. • I’d occasionally ‘thumbs upped’ my own content but it never got traction • Started using SocialADR • Went from 0-3 visits per day prior to March 4th to 60 visitors on March 6th • Then 20-30 for the rest of the month • Stopped using SocialADR on March 28th but biggest day was April 24th with 71 visits • Insurance is tough niche to promote in social media. So over 1,700 visits in 2 months is pretty good IMHO.
  • 8. Conclusion: Both Reddit and StumbleUpon Can Send Insane Traffic • However they send it in very different ways • Reddit is like a sprint. Quick short burst of extreme activity. • Whereas StumbleUpon is like a marathon. Much longer and slower intensity. • Reddit can send up to 500,00 visits to your website in a 48 hour period – but then drops back to previous norm • StumbleUpon rarely sends more than 10,000 in any burst but can keep sending 100s per day for months.
  • 9. That’s All Great But What About SEO? • Reddit offers dofollow links from a PR8 domain, BUT only if your article has a positive vote count. • Stumbleupon also offers dofollow links from a PR7 domain, BUT only for really popular content. • Popular content on both Reddit and Stumbleupon tends to get shared on other social media sites AND can also result in links from blogs and sites covering a topic.
  • 10. How does it work?
  • 12. What are popular sub-reddits? • r/pics – 1.7 million subscribers • r/funny – 1.7 million subscribers • r/gaming – 1.4 million subscribers • r/WTF – 1.3 million subscribers • r/Technology - 1.1 million subscribers
  • 13. Who are Redditors? • Predominantly young males under 35. • Most are from the US. • Varies widely by sub-reddit
  • 14. What do they like? • Bacon, Narwhals and Cats • Memes
  • 16. What do they like? • Bacon, Narwhals and Cats • Memes • Technology and gaming • HOWEVER… • You can find a sub-reddit for just about any topic • The important thing to remember is: what you submit has to fit the sub-reddit • Then you get the upvotes and the sweet, sweet karma! (Plus a dofollow link from a PR8 site)
  • 17. What don’t they like • Republicans • Christians • reposts • Any obvious attempt at marketing! If you submit content that is obviously marketing material you will get down voted and no one will see your post .
  • 18. How Does Work? • To discover new sites hit stumble • Thumbs up sites you like • Thumbs down sites you don’t
  • 19. Differences And Similarities To Reddit • Stumbleupon has a more diverse user base – more women and a bigger age range • Stumbleupon is more of a discovery engine than social news/information site – ‘looking for the next new thing’ • Results from Stumbleupon tend to be more diverse • Stumble based on interests similar to subscribing to sub-reddits • Stumbleupon users also dislike marketing, but if you get a ‘power user’ to thumbs up your content many people will still see it
  • 20. How Can We Successfully Market On Reddit And/Or Stumbleupon • Write really in-depth informative content on a topic of interest to the users we want to target • Create eye-catching infographics that contain real, useful information • Create an amusing meme • Make sure our landing pages don’t look like we are selling something!
  • 21. If That Fails We Can Always Pay • Both Stumbleupon and Reddit have paid adverting opportunities. • Stumbleupon paid discovery starts at $0.05 per stumble • Reddit’s system is a bit more complex. Basically you pay as little as $20 per day and get a portion of ad displays, which depends in part how much other advertisers are spending.
  • 24. Conclusions • Reddit and Stumbleupon can send insane amounts of traffic! • BUT we can’t seem like we are marketing to people • Successful content needs to be targeted to the right users and tends to be either informative or funny • If we don’t get enough initial success we can pay to be featured and possibly gain traction
  • 25. Thank You! Any Questions?