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Online Branding:
Presenting your company on the web
Online Branding: Overview
An effective online presence is a powerful business
advantage.
At Woodapple we believe that our ...
Discovery: Who are you and who do
you want to be?
The question, “Who are you and who do you want to be?” can be surprising...
Discovery: Building Content Maps
Content maps are tools to visualise and understand how your online content can serve
both...
Discovery: Guiding the process
We will guide you through the discovery process using simple practices that are effective
f...
Design: Creating a bespoke solution
We don’t believe in “one size fits all”. You company is unique and we will devise solu...
Design: Keeping you in control
In conjunction with our discovery phase we work to ensure that our solutions are right
for ...
Design: Finding the right solution
Our process keeps you in control and only once you are completely happy with the visual...
Delivery: Solutions for now and the
future
We build our designs on our proven platform providing you with several importan...
Delivery: Helping you reach your
goals
Your web presence does not need to be a static object. We can help you use and deve...
Our Clients
Our Work: India Development
Foundation of Overseas Indians
We worked with the Ministry of Overseas Indian
Affairs to build...
Our Work: ABC Consultants
We placed the concept of search at the
heart of the identity of ABC
Consultants, one of India’s ...
Our Work: Lakshmi Kumaran &
Sridharan
Branding for an
international legal & tax
major
Our Work: Overseas Indian
Development Foundation
The OIFC platform has been built from
scratch by us.
Our Work: Indian Oil Corporation
Limited
We created a comprehensive online
identity for Indian Oil including both their
we...
Our Work: First Europa
We created the branding and website for
this Pan-European insurance major.
Our Work: India Brand Equity
Foundation
IBEF is a public-private partnership
between CII & Ministry of Commerce
which work...
Marks & Identities
There is much more to a brand than a logo, but a strong visual identity can best
be built on solid foun...
Important Take-aways:
Our processes are geared to discover the right solutions for your company allowing us to
design a gr...
Contact Us
Woodapple Interactive Pvt Ltd
1036, Tower - B3
Spaze, I-Tech Park
Sector - 49
Gurgaon Sohna Expressway
Gurgaon ...
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Online Branding with Woodapple

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Discovery, design and delivery outline our approach to working with clients to make the most of their online branding. We help our clients use their websites and wider online presence to build deep, ongoing and beneficial relationships with their customers.

Our processes are geared to discover the right solutions for your company allowing us to design a great website in conjunction with you and deliver it to you as a powerful engagement tool that will keep on working for you.

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Online Branding with Woodapple

  1. 1. Online Branding: Presenting your company on the web
  2. 2. Online Branding: Overview An effective online presence is a powerful business advantage. At Woodapple we believe that our clients’ online presence should reflect them as they are while placing them in the best possible light. Your website and any wider profiles should be tools that allow you to build deep, ongoing and beneficial relationships with your customers. To this end we follow a three step process, Discovery Design Delivery
  3. 3. Discovery: Who are you and who do you want to be? The question, “Who are you and who do you want to be?” can be surprisingly hard to answer. The first step in creating or revamping an online presence is to understand this. We can guide you through a simple discovery process to ensure that the online properties we create for you will serve their purpose and benefit your business. Relevant questions might include, • What do you want to emphasize? What are your company’s strengths? • Who are you talking to? Who are your clients? • What brand flavor is right for you? What companies would you like to be seen in a similar light to?
  4. 4. Discovery: Building Content Maps Content maps are tools to visualise and understand how your online content can serve both your company’s goals and those of your clients visiting your site. They can also help to understand the relevance and use of existing content in developing new sites.
  5. 5. Discovery: Guiding the process We will guide you through the discovery process using simple practices that are effective for you. Our methods are tailored to our clients as it is the result that matters to us not the process. These include, Discussions with project owners and operational teams Questionnaires designed to indentify your current brand and your branding aspirations Workshops analyzing the branding of other companies and how their techniques relate to your company Analysis of your current online presence
  6. 6. Design: Creating a bespoke solution We don’t believe in “one size fits all”. You company is unique and we will devise solutions to your business challenges that will fit your company like a well-tailored suit. Our solutions for our clients answer key questions, • Logo • User interface design What visual style will express your brand? • Information architecture • Content mapping Who are your clients and what information are they looking for? • Blogging • Social Media What online channels are right for you? • Content strategy • Planning for updating and revising What do you need to say online?
  7. 7. Design: Keeping you in control In conjunction with our discovery phase we work to ensure that our solutions are right for you every step of the way. Before starting work on visual designs we prepare a design brief that will include, The key branding message to convey Target audience(s) Crucial information elements Brand character outline Channels to utilize With this in place we begin working on visual design proposals for discussion and approval.
  8. 8. Design: Finding the right solution Our process keeps you in control and only once you are completely happy with the visual design and content plan do we begin to create your website and any other profiles required. Discovery Design Delivery
  9. 9. Delivery: Solutions for now and the future We build our designs on our proven platform providing you with several important advantages. • Systems developed on MS ASP.Net 3.5 (MS SQL) platform and provides for easy maintenance & support • A robust and usable content management system allowing easy updating of content • Rich text publishing engine for WYSIWYG editing • Newsletter and subscription management built into the system • Easy document and media management so that rich media can be uploaded and updated as required • Companion blogging and network platforms if required
  10. 10. Delivery: Helping you reach your goals Your web presence does not need to be a static object. We can help you use and develop your website to reach your goals through, Ongoing content services from periodic page updating to ongoing blogging on your behalf •SEO •Search engine advertising •Banner advertising Online marketing solutions including, Social media outsourcing solutions On-site facilitation through text chat We will not only build you a powerful online presence but ensure that it continues to keep providing value to you.
  11. 11. Our Clients
  12. 12. Our Work: India Development Foundation of Overseas Indians We worked with the Ministry of Overseas Indian Affairs to build the brand for India Development Foundation of Overseas Indians (IDF-OI).
  13. 13. Our Work: ABC Consultants We placed the concept of search at the heart of the identity of ABC Consultants, one of India’s best established recruitment consultancies.
  14. 14. Our Work: Lakshmi Kumaran & Sridharan Branding for an international legal & tax major
  15. 15. Our Work: Overseas Indian Development Foundation The OIFC platform has been built from scratch by us.
  16. 16. Our Work: Indian Oil Corporation Limited We created a comprehensive online identity for Indian Oil including both their website and intranet. Our focus was on providing a clean modern experience and creating an easy user experience.
  17. 17. Our Work: First Europa We created the branding and website for this Pan-European insurance major.
  18. 18. Our Work: India Brand Equity Foundation IBEF is a public-private partnership between CII & Ministry of Commerce which works with stakeholders from across a wide spectrum of business and academia in developing contemporary global business brands for India Inc. We devised a complete digital identity for ‘Brand India’, content development for developing the site as a resource centre on brand India, content management, secondary research across all industry verticals and day-to-day management and consulting on its web-based initiatives.
  19. 19. Marks & Identities There is much more to a brand than a logo, but a strong visual identity can best be built on solid foundations. We have created strong visual identities for many clients.
  20. 20. Important Take-aways: Our processes are geared to discover the right solutions for your company allowing us to design a great website in conjunction with you and deliver it to you as a powerful engagement tool that will keep on working for you. We can, • Help you discover the right online branding for your company • Plan the best content to engage with your audience • Place your content in an information architecture to make your site easy to use • Build your website on a robust usable platform • Keep your content fresh and relevant • Assist you in making the most of your website through marketing and social media Thank You
  21. 21. Contact Us Woodapple Interactive Pvt Ltd 1036, Tower - B3 Spaze, I-Tech Park Sector - 49 Gurgaon Sohna Expressway Gurgaon - 122002 E-mail: info@iwoodapple.com Ph. No. +91-124-4046151 www.iwoodapple.com Thank You

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