At the start of the redevelopment of the British Antarctic Survey (BAS) external Web site, there was initial enthusiasm for "Web 2.0" with many stakeholders using the term without actually knowing what it meant.
Fancy, interactive interfaces, are no substitute for good information architecture, good navigation and good content - all of which should be underpinned by understanding the user and their goals. The session will look at how the Web 2.0 concept can be interpreted and will argue that it should be used with caution. Web 2.0 by any definition is likely to have its place within an organisation's Web strategy but should only be considered once we've got Web 1.0 right! And let's now forget about "Usability 2.0" and "Accessibility 2.0" either! The experience and lessons learned by BAS will be highlighted.