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IWMW 1998: British council case study

IWMW
IWMW
IWMW UK Web Focus

Slides for talk given at IWMW 1998 held at the University of Newcastle on 15-17 September 1998. See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-sep1998/materials/

IWMW 1998: British council case study

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Ukoln Conference - SeptemberUkoln Conference - September
9898
The Operations of
The British Council
Web
Paul Squires
Webmaster
The British Council, Web Team
Manchester
Ukoln Conference -
September 98
The future of the British Council
•Policies of Blair government, channelled through
•Foreign and Commonwealth Office
•Department for International Development
•Panel 2000
•promoting the UK as a nucleus of modern arts
and culture
•Visioning
•addressing the shape of the Council
Ukoln Conference -
September 98
The Activities of The British Council
Promote the UK to the
world
Promote English language and
education overseas
Ukoln Conference -
September 98
The British Council Home Page
Ukoln Conference -
September 98
Ukoln Conference -
September 98

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IWMW 1998: British council case study

  • 1. Ukoln Conference - SeptemberUkoln Conference - September 9898 The Operations of The British Council Web Paul Squires Webmaster The British Council, Web Team Manchester
  • 2. Ukoln Conference - September 98 The future of the British Council •Policies of Blair government, channelled through •Foreign and Commonwealth Office •Department for International Development •Panel 2000 •promoting the UK as a nucleus of modern arts and culture •Visioning •addressing the shape of the Council
  • 3. Ukoln Conference - September 98 The Activities of The British Council Promote the UK to the world Promote English language and education overseas
  • 4. Ukoln Conference - September 98 The British Council Home Page
  • 7. Ukoln Conference - September 98 Vital Statistics 16,500 HTML files and 6,000 graphics 150 pages updated every day 140 web co-ordinators and 200 web authors across 109 countries over 100 countries find the site, across a plethora of operating systems and browsers 50-250 pages uploaded per day 15 local languages and 21 local servers 3,000,000 hits/month with 10% monthly increase TCO: approximately £3.5m per year
  • 8. Ukoln Conference - September 98 Web Authoring Diagram
  • 9. Ukoln Conference - September 98 Web Authoring Services Remote Authoring System, a complete suite of templates and tools for web production Web Discussion Forums service Regional Web Training, co-ordinated in Manchester but delivered globally Comprehensive split statistics CD Rom of Internet, RAS, Intranet Ratings exercises and Quality Assurance to preserve the corporate web style
  • 10. Ukoln Conference - September 98 Local Servers and Content Establishing local lingustic content is also encouraged projects more of a local presence empowers local offices capture more of a potential audience make more of a cultural link in- country provide greater services MIRRORED Australia www.bc.org.au Canada www.britcoun-canada.org Chile www.britcoun.cl Estonia www.bctallinn.ee Germany www.britcoun.de Greece www.britcoun.gr Hong Kong www.britcoun.org.hk Israel www.britcoun.il Italy www.britcoun.it Malaysia www.britcoun.org.my New Zealand www.britcoun.org.nz Pakistan www.britcoun.org.pk Poland www.britcoun.org.pl Portugal www.britcounpt.org Slovenia www.britishcouncil.si Sri Lanka www.britcoun.lk Taiwan www.britcoun.org.tw Thailand www.britcoun.or.th Turkey www.britcoun.org.tr Ukraine www.bc.kiev.ua USA www.britishcouncil-usa.org COUNTRIES THAT HAVE LOCAL LANGUAGE CONTENT Argentina Bolivia Brazil Chile Colombia Ecuador Estonia Germany Hong Kong Mexico Peru Taiwan Turkey Venezuela Wales
  • 11. Ukoln Conference - September 98 Bad Design Examples Non-white or graphic backgrounds Including unnecessary, clip-art or hand-drawn graphics Realigning and tinkering with templates Adding unnecessary links when a concise array of content will do Frames Animated GIFs
  • 12. Ukoln Conference - September 98 Compliance •Managers, Executives and Board Members must feel that the Web is a Principal instrument for branding •Link site auditing with Design and Corporate Affairs Content owned by board •Evaluation of managerial performance Direct correlation with country/department web page performance •Ratings and QA for each office Every quarter
  • 13. Ukoln Conference - September 98 Reshaping content and technology development principles user focused established ownership cutting edge technology, applied in a rational manner simple yet powerful and navigable design flexible
  • 14. Ukoln Conference - September 98 Corporate IT and Information Services Management
  • 15. Ukoln Conference - September 98 NT Server in the Web strategy The primary function of NT in our strategy is to serve • Robust applications • Applications that can be easily built and developed by Council staff • Functionality not served to such an extent (functionality, TCO etc) by Unix However, for the Internet at large, our OS of choice will continue to be Unix
  • 16. Ukoln Conference - September 98 Forthcoming Web services Portable streaming media server: likely to be either RealVideo or Microsoft NetShow. Built around portable NT server and telecommunication links, with fixed point server Document management system, likely to be database driven Development of content and technology for WebTV
  • 17. Ukoln Conference - September 98 Technological change versus corporate security concerns Implications for the Web Team and Corporate IT • Security • Author Training • Connectivity • Infrastructure and server programs • Effect on Corporate Network The processing of these implications results in • Service Level Agreements • Password management services • Overseas staff training funding • Support for office connectivity overseas
  • 18. Ukoln Conference - September 98 BC Web Team Activities Editorial Assistants Assistant Web Master Web Master Web Manager Training Manager •co-ordination of incoming material •editing •quality testing •uploading •maintenance of the site •introducing new technologies •policy and outreach •co-ordination and delivery of training •development of Remote authoring system •liaison with authors and ratings Intranet Manager •intranet content development and publishing •works with all BC departments •outside, but with close relations to, web team
  • 19. Ukoln Conference - September 98 The British Council on the Web www.britcoun.org