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Hands off – it’s ours! Taking back the reins

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Slides for talk on "Hands off – it’s ours! Taking back the reins" by Keith McDonald, University of Greenwich on 13 July 2018 at the IWMW 2018 event..

See http://iwmw.org/iwmw2018/talks/hands-off-its-ours-taking-back-the-reins/

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Hands off – it’s ours! Taking back the reins

  1. 1. Hands off - it’s ours! Taking back the reins #IWMW2018 | #P9 Dr Keith McDonald | @WritingPrivacy
  2. 2. Introduction Master, there are a few provisos...
  3. 3. Introduction
  4. 4. The project
  5. 5. The result
  6. 6. “The sphere of influence” EVERYBODY ELSE Marketeers
  7. 7. Hands off - Step 1 Qualitative Audit
  8. 8. What stays? What goes? 400 pages ● 10% scrapped. ● 5% moved. ● 20% compressed. Result: 60
  9. 9. Hands off - Step 2 Rewriting for Purpose
  10. 10. Stop the informational bias! “Examination diet” “Notional study hours” “Contribution-towards- the-cost-of-study loans...”
  11. 11. Before
  12. 12. After
  13. 13. Before
  14. 14. After
  15. 15. Before (There is no hope…)
  16. 16. After
  17. 17. Hands off - Step 3 Culture shocks & Buy-in
  18. 18. One man...
  19. 19. And his (small) army...
  20. 20. Use content governance to encourage better behaviours. ● Get students going where they should be going. ● Get staff going where they should be going. ● Leaving document culture behind.
  21. 21. Confidence usually beats a culture shock.
  22. 22. Hands off - Step 4 Managing content
  23. 23. Too many cooks = ● Apathy ● Continuity ● Inconsistency ● Inefficiency ● Inaccuracy
  24. 24. Not all content ‘owners’ have the same awareness and expertise.
  25. 25. Hands off - Step 5 Holding ground
  26. 26. Passive-aggressive feedback: “I don’t know who’s responsible for this...” “This doesn’t work for me...”
  27. 27. There’s no point having a new website if you intend to make it like the old one.
  28. 28. “Hands off, you say?!?” (Optimism is for fools…)
  29. 29. You CAN be victim of your own success.
  30. 30. Some battles you cannot expect to win. (Thus, it’s important to win the others!)
  31. 31. Summary ● Know your content. ● Anticipate culture shocks. ● Press for training. ● Establish a steering group. ● Push for winnable battles.
  32. 32. Thank you! Go, take back your reins! #IWMW2018 | #P9 Dr Keith McDonald | @WritingPrivacy

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