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A Communications Infrastructure for the UK HE Digital Community


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Slides for a master class on "A Communications Infrastructure for the UK HE Digital Community" given by Brian Kelly, UK Web Focus at IWMW 2017 held at the University of Kent on 11-13 July 2017.


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A Communications Infrastructure for the UK HE Digital Community

  1. 1. A Communications Infrastructure for the UK HE Digital Community Master class at IWMW 2017, University of Kent, 11-13 July 2017 Brian Kelly Independent consultant at UK Web Focus Ltd. IWMW founder / IWMW 2017 co-chair Contact Details Brian Kelly Email: Twitter: @briankelly Blog: Slides and further information available at Event hashtag: #iwmw17 #b3 #iwmw17 #b3
  2. 2. #iwmw17 #b3 2 2 You are free to: copy, share, adapt, or re-mix; photograph, film, or broadcast; blog, live-blog, or post video of this presentation provided that: You attribute the work to its author and respect the rights and licences associated with its components. Slide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only CCZero. Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at: Event hashtag: #iwmw16 Plenary talks: #p0 - #p15 Workshops: #a1 - #a9 Master classes: #b1 - #b8 #iwmw17 #b3
  3. 3. #iwmw17 #b3 Why Are You Here? Your turn! • What have you chosen this master class? • What do you hope to get from this session? • What experiences can you share: tools; success stories; problems!; … Please give your name, institution and job summary 3
  4. 4. #iwmw17 #b3 Draft Timetable Time Topic Notes 14:50 Introduction 15.00 Part 1: About Communications Looking Back Personal Experiences Tools and Services 16.00 Coffee break 16.20 Part 2: Towards a Framework Portfolio of tools Governance 17.15 Conclusions 17.30 Finish 4
  5. 5. #iwmw17 #b3 Abstract (Abridged) 5 Initially the web management community used web-support & website-info-mgt Jiscmail mailing lists From ~1993 to ~2008 these were popular for discussions, asking for help, … But use has declined significantly since (now used only for announcements, job ads, … Questions: • What do we need from communication tools (esp. beyond the institution)? • What alternatives to mailing lists are there? • What are the strengths & weaknesses of alternatives? • Do we need a communications framework? If so: • What should the communication infrastructure cover? • How will it be implemented?
  6. 6. #iwmw17 #b3 Learning From the Past Exercise 1: Give your thoughts on: • Reasons for popularity of web- support in 2002 • Reasons for decline after 2002 • Reasons for stability of website- info-mgt after 2003 6 2,542 27 122 568 Usage of web-support & website-info-mgt Jiscmail lists Who uses web-support and/or website-info-mgt? Who has not heard of them?
  7. 7. #iwmw17 #b3 #iwmw17 #b3 7 Posts on web-support list in July 2002 (223 posts in month!)
  8. 8. #iwmw17 #b3 Learning From the Past Posts on web-support list in June 2017 (5 posts in month; 12 in year so far – only 1 reply) 8
  9. 9. #iwmw17 #b3 Examples of Community Actions (1) Adrian Tribe: • Started work in Web in late 1990s • Interested in implications of Data Protection Act • Shared experiences from Data Protection list with web-support (May 1999) • Discussions followed on list 9
  10. 10. #iwmw17 #b3 Examples of Community Actions (1) Adrian Tribe: • Started work in Web in late 1990s • Interested in implications of Data Protection Act • Shared experiences on web-support (May 1999) • Discussions followed on list 10 Discussion group held at IWMW 1999 in September 1999
  11. 11. #iwmw17 #b3 Examples of Community Actions (2) Who remembers worries about cookie legislation? • Claire Gibbons raised issue in May 2011 • Blog post published in Dec 2011 • Invitation to take part in joint work 11
  12. 12. #iwmw17 #b3 Examples of Community Actions (3) Who remembers worries about cookie legislation? • Joint work led to session at IWMW 2012 • Session informed by surveys of practice • Practice informed recommendations of policies 12
  13. 13. #iwmw17 #b3 Examples of Community Non-Action! Our GSA licence expires soon: what should I do for institutional web site search? (Post, Sept 2014) 13 Only one response received
  14. 14. #iwmw17 #b3 Examples of Community Non-Action! Can anyone recommend a good hosted website search service to replacing our existing CMS search with? (Post, June 2017) 14 Only one response received Have we: • Lost our sense of community (we’re in competition now!) • Misplace the tools which can support the community?
  15. 15. #iwmw17 #b3 Group Exercise 2 In small groups: • What types of communication do we need? • What criteria help to make different types of communication effective? • What criteria act as barriers to effective communication? 15 Spend about 5 minutes on discussion then report back to group
  16. 16. #iwmw17 #b3 Group Exercise 2 - Thoughts Different types of communication: • Asking for help • Marketing • Promoting ideology • Alerting • Arguing • Ranting • … 16 Different channels of communication may help provide more focussed form of discourse:  Benefits of diversity  Challenges of fragmentation
  17. 17. #iwmw17 #b3 My Personal Experiences UK Web Focus blog • Found a blogging voice & post ~3-4 post/week for ~4 years • Helped me reach and to wider community and (in early years) get valuable feedback • Read many key blogs e.g. Clogging Chris, former UCISA chair & IT Services director at Sheffield Uni Twitter • Used for discussions with peers • Engaged in “tweetchats” • Now embedded Email lists • Only use to post announcements! 17 YMMV • Not everyone enjoys writing, speaking, coding, … • Aim is to support people’s preferences, not mandate solutions
  18. 18. #iwmw17 #b3 Exercise: Diversity of Tools Some communications tools: • Email lists • Blogging: • Micro-blogging (Twitter, Slack) • Specialist (e.g. Github) • What else? 18 In small groups: • Summarizes pros and cons of each type of tool • Identify the roles they could have • Identify criteria needed to make use of tool effective
  19. 19. #iwmw17 #b3 Exercise: Diversity of Tools Report back 19
  20. 20. #iwmw17 #b3 Towards A Framework Session aim: To collectively develop a communications framework for the UK HE’s digital community Let’s develop the framework! 20
  21. 21. #iwmw17 #b3 Element 1: Mailing Lists What, if anything, needs to be done with mailing lists, such as web-support and website-info-mgt? • Re-invigorate? Seek new list owners? • Accept as announcements for a (jobs., events, …)? • Close down? • What else? 21
  22. 22. #iwmw17 #b3 Element 2: Blogs What can be done to support a blogging infrastructure to support web / digital community • Promote institutional blogging • Aggregate feeds from institutional blogs • Provide a centralised blogging service for community ( ?) • What else? 22
  23. 23. #iwmw17 #b3 Element 3: Micro-blogs What can be done to support a small-scale blogging tools (Twitter, he-digital Slack, …) for the web / digital community • Promote greater use • Leave to market place • Focussed tweetchats (he-digital “slackchats”?)  See  uklibchat  #uklibchat, #ECRchat, #PhDchat, #Socialchat and Other Tweetchats, UK Web Focus blog • What else? 23
  24. 24. #iwmw17 #b3 Element 4: Specialist Tools What can be done to support use of specialist tools (e.g. Google Hangouts, Skype for Business, Github, …) for the web / digital community • Identify significant tools • Identify use cases • Promote greater use • Leave to market place • What else? 24
  25. 25. #iwmw17 #b3 Element 5: LinkedIn What can be done to support use of LinkedIn groups for the web / digital community • Use existing groups • Promote groups such as UK Web Professionals more • Ignore • What else? 25
  26. 26. #iwmw17 #b3 Element 6: Networked Learning Tools What can be done to support use of networked learning tools services (e.g. Lynda, …) for the web / digital community • Identify key courses • Discussion about topic within sector • See what others are doing (e.g. Southampton, Aberdeen) • What else? 26
  27. 27. #iwmw17 #b3 Governance Issues Issues to consider: • Who ‘owns’ the service If nobody / the community what if: • The service stagnates? • Misuse happens? Benefits of light-weight governance • Simple AUP can be agreed • IWMW can provide opportunity for annual review 27 Can we agree to explore light-weight governance for community-driven use of relevant tools
  28. 28. #iwmw17 #b3 AUPs Possible AUPs • “Don’t be stupid” • “This service is provided to support the UK HE’s web/digital community. Discussions should normally address relevant topics. The service is open to all, subject to topics keeping to focus. A small amount of commercial traffic is accepted.” • “The service is managed by x, y and z. The service will be review annually” 28
  29. 29. #iwmw17 #b3 Reflections What are you thoughts on what we’ve covered? 29
  30. 30. #iwmw17 #b3 Actions Plans Please write your action plans and recommendations: • Personal action plans – things you intend to differently • Recommendations for your colleagues • Recommendations and suggestions for the wider community 30
  31. 31. #iwmw17 #b3 Conclusions 31
  32. 32. #iwmw17 #b3 Questions? 32