What Are Your Intentions? ● Have people visit your site ● Have people stay there a while ● Have people continue to come back So where do you start?
Step 1: Get People to Visit“Sites that update their content 5 times a month receive 300% more traffic” (http://www.esacramentomarketing.com/businesses-need-to-get-with-the-content) More Visitors More Customers Make it relevant. Make it interesting.
Search Engines Don’t Care About Design Because Content Is King. Content ∙ Search Engines ∙ Consumer
Quality. Engagement. Freshness. Keep your site fresh. How often should a site be updated? Often. Weekly, if possible. How much should a site be updated? A lot. What kind of content should be added to the site? New Pages. Not just new content on existing pages.
Dont Let it Go Stale Think: Expiration Dates You dont want the stench of bad content keeping people from coming back to your site. So take care of that content.
Its Like Going on a Date You want the sparks to fly! Just like you wouldnt want the conversation to die down on a first date, it’s the content that sparks an interest and keeps that visitor coming back!
Step 2: Make People Stay a While People like to be intrigued. Is there really a person behind this website? Do you know what youre doing? Are you going to take care of me as a customer? Express how great you truly are. With Content.
Content. Content. Content. Make those visitors know you actually exist. Show off how much you know about customer service and managing a crisis. Show that you care about each and every customer. Show that you care about the time and effort it takes for people to pick your site out of millions.
Step 3: Keep People Coming Back Your Work is Done! Just Kidding. Your work is never done.
Tricks of the Trade Blogs – Post infographics, comic strips, funny stories about insurance, orimportant news about changes in the industry. Blogs are the epitome of new, fresh, and relevant content on your site. Contests – People like free prizes. And businesses like free publicity. A contest can also be the best way to keep people coming back.Testimonials – Seeing that Susie from down the street highly recommendsyour business will definitely help Mary make a decision to stay on your site for business.
Tricks of the Trade Newsletters – This is a perfect example of how you can get people to visit your site, and then you can kindly remind them to come back.Press Releases – If you’ve got fresh, exciting, and relevant news to share, consider this option for some good, off-site content. Landing Pages – Take advantage of your great design and some evenbetter content. Use these pages to cater to specific content, and make it easy for the consumer.