Engaging Your CustomersTechniques to Make Your Website More Effective
You’ve done the hard part.The customer’s made it to your website. So what now?
What do you want your customer to do on your website?Your website isn’t just an online business card. Customers visit your site for many reasons: • Fill out a Quote Form • Make a Payment • Find your Contact Information • File a Claim
Call to Action Every website should have a Call to Action – a reason to come to your website. • It’s a way to engage and interact with your customers.• Call to Actions add a focus to your site and gives a visitor a sense of direction. • They are a good way to measure your site’s success.
The Call to Action for this site is Get a Quote.• Place your Call to Actions where your customer will easily see them.• Help your customer see them by giving them a unique shape or changing the color to one that catches the eye.
The Big Question:What does your customer get out of your site? Is it worth the effort they put into it?Calls to Action function as the main way you wantyour customer to interact with your site. The easier you make it, the more likely they are to request a quote, etc.
User-FriendlyYou want to create your Call to Actions to beeasy to use for everyone: repeat customersand new leads.When thinking about what you want to add,pretend you are a new prospect and knowlittle about insurance. Does what you wantto add help you find what you need?
Make Your Site Useful Make people want to use your site.Take advantage of pages that let customers: - File a Claim - Make a Payment - Get a Quote - Request Contact from an Agent
Other Ways to Engage Your Customers Call to Actions promote function butwhat design, visual or creative elements can help a customer remember you or stay on your site?
Flash Slideshows Video or Animation – Make them interesting – Some of our templates use flash animation – Use diverse photos that catches the eye – Pay attention to the – Embedding a video on colors in the photos the home page or and how they mesh content page helps with your website with information processing
Blogging• Blogging helps with your SEO but it is also an important tool in engaging your customers.• Maintaining a blog lets you have a discussion with your customers and shows that you have experience and knowledge about the industry.• Blogging can help build trust with current and prospective customers
Quick Tips• Your IWB Site has many functions and many lines of business, but which ones do you really want to promote?• Simple sites work best. The less you have, the easier it is for a Call to Action to stand out.• Information is important, but it doesn’t all have to go on the home page.
• Use highlight colors to your advantage.• Don’t be afraid to “break” the page.• Don’t be afraid of blank space.• Make it easy for your customers to navigate your website. All the time. Every time.• Be careful when adding videos and Flash. You don’t want to add so much you slow down your site.• Be mindful of what is “Above the Fold”