Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Make the Most Out of Google Local Search


Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

How to Make the Most Out of Google Local Search

  1. 1. How to Make the Most Out of Google Local Search
  2. 2. On Site Optimization • Optimize your site before working on external listings. • Add your city to the following areas: – Page title – Meta Description – Homepage elements - H1/H2, bolded keywords • Add Name, Address, Phone Number (NAP) to every page on your site
  3. 3. Examples
  4. 4. Examples
  5. 5. Google+ Local • Find your listing
  6. 6. Create and Enhance your listing • Go to
  7. 7. Enhance your listing
  8. 8. Get rid of duplicates, if necessary
  9. 9. How to Remove Duplicate Listings
  10. 10. Asking for reviews, Do’s and Don’ts • DO ask for reviews soon after you’ve finished a call with a satisfied customer. • DO follow up with a gentle email reminder. • DO add a button on your website that links directly to your Google+ page for ease of use. • DO make asking for reviews part of your process. • DO add a link to your email signature. • DON’T set up a review kiosk.
  11. 11. Partner & Trusted Professionals Page • Allows you to develop long term relationships with local businesses • Uses photos, well laid out design, lead generation forms, dedicated pages, contains detailed information and is easy to set up.
  12. 12. Maximize your Local Efforts Email Marketing • Reviews on local listings and social media • Drip campaigns Run a contest Giveaways Local marketing • Local sporting events • Local / Holiday events • Colleges • Apartment Complexes
  13. 13. Google Local Insights • Look at Google Analytics to see where visitors are coming from and how they landed on your website.
  14. 14. Facebook Insights • Utilize Facebook insights to make sure you are targeting the correct audience.
  15. 15. Thanks for attending our Google Local webinar. Have questions about Google Local? Give ITC a call at 1-800-383-3482 or visit our blog at