1.
Evaluating Your
Web Redesign
4 Steps to Getting the Website
of Your Dreams

2.
Hello!
I AM DAVID FORMAN
Lead Web Developer at Clarity Creative Group
You can find me at www.iwantclarity.com

3.
Define “Success”1

4.
“
The accomplishment of an aim or
purpose.

5.
Define “Success”
Before you ever make
an appointment with a
web expert, you need
to make sure you’re
prepped for success.

6.
Create a Capable Team2

7.
Ask the Right Questions
You can’t get a good website without hiring
a true expert.

8.
Do-It-Yourself
If your website is
hosted on a user-
friendly platform, you
should be able to do
much of the updating
yourself.
Create a Capable Team
“In House” Team
You’ll know that
you’ve really made it
as a business when
you’re able to start
hiring whole
departments.

9.
Outsourcing
For the majority of
you that fall
somewhere in the
middle, you have the
option of outsourcing
your website needs.
Create a Capable Team
Freelancers
Tend to be experts in
their field; sites like
Upwork will let you
find bloggers,
coders, and more in
any budget from all
over the world.

10.
Consultants
They’re great if you
have plenty of time
for DIY-ing your
website but only
need a bit of
direction.
Create a Capable Team
Agencies
Like a combination
of a freelancer and
consultant. This
hands-off approach
comes with a
steeper price tag
than freelancers or
consultants.

11.
Evaluating the Results3

12.
Evaluating the Results
Revisit Your
Goals
Don’t let the glitz
and glamour of
your new website
distract from your
original purpose.
Be Patient
Most goals will take
a while to achieve,
so allow time for
the results to show
up.
Think Long-Term
When evaluating
your web redesign,
think “telescope”
not “microscope”.

13.
“Analyzing the results
allows your digital
efforts to evolve. “

14.
Hold Your Team Accountable4

15.
Hold Your Team Accountable
Treat your digital marketing agency like
you would any other employee.
Any agency should be able to provide
you with the numbers showing you how
they met your goal.

16.
Hold Your Team Accountable
If they aren’t tracking
their work, that’s a red
flag.

17.
Thank you!
QUESTIONS?
You can find us at
www.iwantclarity.com
share@iwantclarity.com