Resume = Personal Brand - How to Get it Right


Published on

In the current hiring climate, even the most accomplished and experienced professional's phone isn't ringing off the hook with interview invitations. Your resume is an extension of your personal brand and often times is the first interaction you have with an employer. This webinar is for job seekers who want to learn from an expert how to take their resume to the next level. Learn the secrets to a successful resume and see examples that illustrate best practices for style, format and content. In this webinar you will learn how to:

- Ensure that your resume appeals to your target audience
- Turn job responsibilities into accomplishments
- Visually attract and keep your readers’ attention
- Avoid the most common mistakes

Laura’s career experience includes an 8-year banking career with JPM Chase; executive search with Korn/Ferry International and Redwood Partners; 10 years as a career/outplacement coach; and heading client services for boutique outplacement firm Crenshaw Associates. Laura received an MBA in Finance from New York University - Stern and a BBA in Marketing from the University of Texas - McCombs.

Her work has been featured in The New York Times, The Wall Street Journal,, and Smart Money. She speaks frequently to business groups on a wide range of career management topics and has been interviewed on CNBC, The Wall Street Journal Report With Maria Bartiromo, and MSNBC.

Published in: Career, Business
1 Comment
  • Ivy Exec is a NON ACCREDITED business (multiple complaints on BBB!) that has been stealing money from users. --------------------------------------------------------------------------------------------------------------------------------------------- They spam MBAs with "exclusive" invitations to join... they get these emails by accessing the school's internal directories and stealing the addresses from there. --------------------------------------------------------------------------------------------------------------------------------------------- The jobs they post are copied and pasted from the career pages of top companies, they tell you, you have to pay to apply and then redirect you to the original company site... when you ask what their added value is they say that HR knows those are Ivy Exec Candidates and they get extra attention. This is bs. your resume goes into the same black hole as every other online applicant. --------------------------------------------------------------------------------------------------------------------------------------------- Then they charge you and refuse to give you a refund their excuse is that you had a free trial and you never cancelled...tricky cause they never email alerting you that your free trial is about to be over and you will be charged, if your school negotiated 6 months free after that period whether you like it or not if you don't remember to cancel your credit card is charged for 6 months of service. --------------------------------------------------------------------------------------------------------------------------------------------- If you see the logos of fortune 500 companies on their homepage, you would think those employers use Ivy Exec... not true ... several of these corporations have tried the service for free and were disappointed, Ivy Exec uses those logos without authorization. --------------------------------------------------------------------------------------------------------------------------------------------- They spam people on LinkedIn and bait them by saying in order to view 'elite job posts' they need to use a credit card for verification. They end up charging people hundreds of dollars without telling them. Check out their reviews via Better Business Bureau and notice how they are not even an accredited business! --------------------------------------------------------------------------------------------------------------------------------------------- Multiple complaints do not lie (Especially ones on BBB), do a Google search on 'Ivy Exec scams' yourself and see just how many people have been scammed by these scumbags. --------------------------------------------------------------------------------------------------------------------------------------------- Check it out for yourself and make sure you warn others of Ivy Exec's illegal and unethical billing practices. --------------------------------------------------------------------------------------------------------------------------------------------- Sources: --------------------------------------------------------------------------------------------------------------------------------------------- --------------------------------------------------------------------------------------------------------------------------------------------- --------------------------------------------------------------------------------------------------------------------------------------------- --------------------------------------------------------------------------------------------------------------------------------------------- ---------------------------------------------------------------------------------------------------------
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Resume = Personal Brand - How to Get it Right

  1. 1. Resume = Personal Brand: How to Get it RightLaura Hill, Senior Resume Writer, Ivy Exec Want more info? Go to 1
  2. 2. About Laura• Senior Resume Writer at Ivy Exec• Ten years as a career/outplacement coach• Ten years in banking with JPM Chase• MBA in finance from NYU – Stern; BBA in marketing from University of Texas – McCombs• Certified Career Coach Want more info? Go to or email us at 2
  3. 3. Media• Her work has been published in The New York Times, The Wall Street Journal,, and Smart Money.• She has been a featured career expert on CNBC, The Wall Street Journal Report With Maria Bartiromo, and MSNBC. Want more info? Go to or email us at 3
  4. 4. Outline What’s different? What’s the purpose of a resume? Resume Trends Aesthetics and Formatting Content o Profile o Job description o Accomplishments Don’ts What to call it: “CV” vs. “Resume” (and bios)Q &A Want more info? Go to or email us at 4
  5. 5. Poll QuestionsPoll Question: Years of experienceWhat’s different today vs. five to 10 years ago? You’ve moved up: senior execs and retained recruiters are your audience now  Many executives (your competition) have better resumes The bar is higher: you must have accomplishments and metrics - describing your responsibilities doesn’t cut it Earlier and redundant experience should shrink Resume fashions have changed You’ve moved up . . . has your resume? Want more info? Go to or email us at 5
  6. 6. Purpose of a resume: It’s a brochure - ok to exclude or shorten irrelevant aspects of yourbackground Match you to a job and/or career path Get you in the door / get an interview Describe what you’ve done and the results; (you provide details in theinterview) NOT: give your full job description or account for your time and whereaboutsNote: tone down the accomplishments for resumes used internally at youremployer or for official business reasons Want more info? Go to or email us at 6
  7. 7. When someone looks at your resume, he/she Forms an opinion in 4 - 10 seconds Has probably looked at many resumes and/or other documents before looking at yours Looks for key information in expected places Wants to know what you do immediately Want more info? Go to or email us at 7
  8. 8.  In fashion now:  Out of fashion o Profile that positions you to a o Objective statements target audience o Be everything to everybody o Using key words for computer matching (narrative or list) o Multiple fonts/sizes, graphics, colors, too much bold; Underlining o Two pages around 10-15+ years; one page otherwise o More than two pages (exception: addendum) o Small margins; not much white space o Blocks of text o LinkedIn URL o Lot of text before the job history Tell the reader what you do o “Functional” resumes at the top of the resume Want more info? Go to or email us at 8
  9. 9. Aesthetics: Inviting to the Eye Use a serif type face (as opposed to a sans serif):  Garamond: 10.5 or 11  Palatino Linotype: 10 or 10.5  Cambria: 10  Times New Roman: 10.5+ Same font and font size throughout Not too small (makes your background seem small) No big blocks of text (maximum of three lines is a good guide) Use bolding, italics, and ALL-CAPS with discretion Want more info? Go to or email us at 9
  10. 10. Location of Information: Employer names, dates and job titles in standard locations Formore than one job at an employer, overall dates at the right margin; assignment dates next to job titles Education at the bottom Community Service, Professional Memberships, Publications and Speaking Engagements should be after Education Want more info? Go to or email us at 10
  11. 11. Content: Targeting Your Resume Profile at the top o Tell the reader what you do o Advertise what you want the reader to know o Communicate your value proposition / product features / brand o Put key words that will match the job(s) you want Absence of a profile at the top is ok  Readers assume that you want to continue doing what you do now (most recently) Want more info? Go to or email us at 11
  12. 12. Content: Company Names and Job Responsibilities  Short company description for less well known employers  Very short job descriptions – two or three lines o Un-bulleted o Role, scope, budget, staff # o Use “Lead” instead of “Direct” or “Responsible for”  Try to make all your bullets accomplishments Want more info? Go to or email us at 12
  13. 13.  Use strong/positive  Avoid words o Helped o Revamped o Coordinated o Championed o Assisted o Led/managed o Direct/directed o Developed and implemented o Proven track record o Turned around Want more info? Go to or email us at 13
  14. 14. Accomplishments: a definitionA discrete project that you managed: scope, scale, on-time, under budget, overcame obstacles Improvements over time (e.g. – annual % increases/decreases) Has a result/benefit (make money or save money; give #s whenever you can) “Selected to” “First-ever” “In spite of…” “Grew revenues x% OR from $x to $Y” Replace: o Did thus and such to improve something; with o Did thus and such that improved something X% Want more info? Go to or email us at 14
  15. 15. Don’t: Tell stories (“Recruited to turnaround…”) Include the title of the person to whom you report Bury the lead Repeat the same accomplishment in different places (even if stated differently) Use too much jargon (enough about “verticals”) Write “Global” all over the place (examples of work in named countries will convey it better) Give too much text/context (save it for the interview) Take your accomplishments out of the jobs in which they occurred Want more info? Go to or email us at 15
  16. 16. For Great Big Accomplishments With Many Facets:  Led the launch of Company Name’s first commercial product – Product Name, FDA-approved for Disease X in 2010: o Created the strategic launch plan, built cross-functional team of marketing, sales, medical, legal, regulatory, and others to execute the launch; o Led development of all promotional and educational plans and materials, including product positioning, branding, naming, messaging, key programs, and digital marketing; o Reached $1B net revenue by end of 2010 – one of the fastest biotech products to reach $1B; o Achieved 75% market share vs. competitive product launched at same time by competitor. Want more info? Go to or email us at 16
  17. 17. Management consultants● For a public company in the enterprise appliance server market, conducted strategic assessment and proposed a restart. Redirected the company to deliver fully configured devices. Sold vision to board that saved in excess of $15 million by dissuading move into a crowded hardware market segment that was rapidly driving to commoditization.● Led a $32M global business process reengineering and transformation program for a $1B document solutions joint venture. With a team of 50, transformed finance, supply chain, sales and distribution. Want more info? Go to or email us at 17
  18. 18. Proper Terminology Biographies o Speaking engagements o Not-for-profit/professional associations o Not used for job search In the U.S., it’s always called a resume – even for CEOs In the U.S., a CV is used only in academia and is multi-page Outside the U.S., you can call it a CV if you like Want more info? Go to or email us at 18
  19. 19. Important Advice: Keep a career file at your fingertips o Record key metrics when you start an assignment o Collect important facts/metrics o Write a summary of accomplishments for your boss in advance of your performance review Update your resume annually with new accomplishments and results Want more info? Go to or email us at 19
  20. 20. The Ivy Exec Senior Resume WritersLaura Hillis an expert in designing career strategies and job search campaigns. Her industry experience includes10 years as a career/outplacement coach and recruiter, as well as 10 years in banking with JPMChase. She has been published in The New York Times, The WSJ, and Forbes, and has been a featuredexpert on CNBCs The Wall Street Journal Report.Kim Mohiuddinhas worked with clients on every inhabited continent. A TORI (Toast of the Resume Industry) Awardnominee in the international category, Kim has been featured in Yahoo News, NBC Chicago and TimeOut NY. She is the former certification chair of the National Resume Writers’ Association and certifiedjob search strategist whose resumes have been highlighted in multiple publications.Staci Collinshas over 15 years of partnering with executives, directors and senior managers to achieve their careerobjectives. She has worked in change and performance management at leading companies Accentureand Ernst & Young. She received her MBA from the University of California - Haas and BA at Harvard. Want more info? Go to or email us at 20
  21. 21. The Ivy Exec Elite Resume PackageThe Elite Package is a comprehensive evaluation of your career andaccomplishments which includes a career diagnostic, a fully rewritten resumeand a coaching session focused on overcoming any professional roadblocks. In-depth intake session with your certified senior resume writer Gain valuable insight on how to articulate your skills and accomplishments when interviewing A finalized and re-written resume An enhanced Ivy Exec profile A full hour of Career CoachingTo set up a 15 minute appointment to inquire about next steps, please go or email Want more info? Go to or email us at 21
  22. 22. Thank you! The Road to Success is Always Under Construction To set up a 15 minute appointment todiscuss Ivy Exec’s Resume Services please go to or email resumes@ivyexec.comWant more info? Go to or email us at 22