Uses• Bread is a STAPLE. It is a part of our lives from start to end. • As toddlers we have our first bite of white bread. We grow to love it as kids. It is our breakfast, our quick snack (PB&J).
Uses• Later we enjoy with friends and loved ones. We relish pizza, enjoy varieties such as french bread, baguette, sourdough bread, pumpernickel bread etc. • We share this love of bread across generations. Only towards the end when we loose our teeth we trade bread for medicines summarized in the picture of eating a sandwich filled with medicines.
Loaf of a bread• With the bread you have a lot of forms to put the imagination to work
Imagination with a loaf of bread• http://www.youtube.com/watch?v=KNbRikFDly
Value• It’s funny how we assign value to things. When you’re out of bread and in a hurry, $1.49 doesn’t seem so bad. When it’s close to payday and you’re short on funds, $1.49 seems like highway robbery.
Value• In either case, the bread is the same— “Changes in environment and circumstance often it still weighs the same, smells the cause a shift in perceived same, tastes the same—but our value" perception of the bread’s value is different. Changes in environment and circumstance often cause a shift in perceived value"
Value• Our perception of the bread’s “People who would never dream of buying those value is different, changes in high-priced “premium” brands gladly pay environment and circumstance whatever price appears on the cash register” often cause a shift in perceived value. If you doubt that, visit a grocery store within a few hours of a hurricane or other major storm, and watch people fight over the last loaf of bread or gallon of milk.