Government, international organisation, media

1. ‘Governmentplayakeyrole inpromotingtourism.’How fardo youagree withthisstatement?
Yes,I agree to a certainextent.There are differentgroupsinvolvedinpromotingtourismina
country.Theyare the government,media,international organisationandtravel writers.
Governmenthelpstoregulate visitornumbersandlengthof stayina destination.Theyalso
authorise airlandingsandbuildingof facilities.Bybuildingmore facilitiessuchasgood
transportationnetworks,hotels,restaurantandshoppingcentres,theywill be able toencourage
more touriststo visitthe country.Governmentcanalsosetup agenciestopromote tourism.For
example,the Singapore TourismBoard(STB) isa governmentagencythatpromotesSingapore asa
touristdestination.The STBencouragesthe developmentof new attractionssuchasThe RiverSafari,
IntegratedResorts.
Howeverthere are othergroupsthat alsohelptopromote tourism.The Mediafor instance
provide greaterawarenessof newtouristdestinations.The Mediaincludestelevision,newspaper
and internet.Positive reportssuchasthe friendlinessof the locals,attractive scenerycangreatly
promote tourismtoa place.A goodexample isTripAdvisor.A goodrankingfromTripAdvisorhelpsto
promote the tourismof the place.Negative reportssuchasoutbreakof diseases,violentincidents
will detertouristsfromvisitingthe area.Forexample,whennewsof MERS outbreakinSouthKorea
was reportedinthe media,touristsavoidedthe country.
International organisatinosuchasUNWTO(UnitedNationsWorldTourismOrganisation)
helpstopromote tourismasa wayof spurringeconomicgrowthandenvironmental sustainability.It
alsoservestoimprove tourismknowledgeandtourismpoliciesworldwide. Ithas154 member
countriesandone of the goalsisto promote sustainable tourismanduse tourismasa tool for
povertyreductionandjobandbusinesscreation.
Eventhoughthe governmentplaysakeyrole,itneedstoworktogetherwiththe other
groupsto efficientlyandeffectivelypromotetourisminthe country.