What do images mean? And, above all, how, practically, can we use them? Here’s an interactive lecture, with many useful links and references, on how to deal with images in communication, organised in four sections.
First, a smart, original and critical overview of image use nowadays, in the www era and with foresights on the most advanced trends.
Second, the heart of visual communication: brands. What’s behind a brand? How is it drawn and named? How does it work?
Third, graphic design from a project management point of view, in the context of visual communication, with some rules to make no mistake when dealing with a graphic composition.
Last but not least, to put theory into practice, 6 key practical rules to create a smart leaflet, a work all of us may experience!