PHG Hotels & Resorts is a consulting firm specialised in hotel assets advisory. Our company was established in Spain in 2009 by Javier Torres and Ivar Yuste.
Javier Torres has spent all his career in the hotel sector. Prior to founding PHG, Javier was responsible for the last 13 years for the overall design, development and management of the entire hotel portfolio of Spanish listed real estate group Metrovacesa.
Ivar Yuste has held various business development roles in the Travel & Hospitality space. Prior to founding PHG, Ivar was Managing Director Corporate Development for BlueBay Hotels & Resorts, the hotel division of the Marsans Group. Ivar joined BlueBay from Wyndham Worldwide.
PHG combines a unique vision of the capital markets with a deep understanding of the hotel and real estate industries. We put forward a portfolio of services that goes beyond mere consulting or advisory services.
Our founding partners offer their clients first class personal service. PHG rolls out asset management programmes in the most efficient and pragmatic possible manner and our partners never delegate their work to junior consulting teams.
PHG addresses a work scope ranging from asset feasibility analysis, to solving investment and financial needs, through to managing those assets as hotel operators.
Some of our clients include listed companies, REITs, investment funds, multi-national companies, banks, family offices, real estate groups, etc.
Our engagements started initially in the Spanish market and have progressively taken us to wider Europe, North Africa, the US and Latam. We tipicaly follow our European and American clients wherever they go.