SlideShare a Scribd company logo
1 of 16
Download to read offline
PRODUCT
• Benefits
• TA
• Touch. Share. Play
…on with the product visualization concept, Nokia 5800 Xpress Music
phone presents a new idea for the playlist generation: Life in
Playlists
Our life is a playlist of events, interesting ideas and
tasks. The playlist generation develops playlists of
their lives Xpressing themselves through Nokia
5800.
CONCEPT
COMMUNICATION CHANELS
RETAIL
Playlist Quest
• Interactive game for major malls’ visitors.
• Guess the next song from DJ XXX’s star performance
at one of the world greatest clubs last weekend.
Select the right track from Nokia 5800 playlist and get
a present from Nokia (ex. Ticket to Music Event).
• Equipment: Nokia 5800, headphones, promo stand.
RETAIL
On the Radio
• Contest supported by major national
radio station
• Use Nokia 5800 to develop your
original playlist as if you were a radio
DJ. At the special time at radio
station you can propose 10 popular
tracks playlist. Voting goes by web
and sms. Thus the special Xpress
music chat is chosen.
RADIO
In Da House
With your new Nokia 5800 music
mobile and it’s gorgeous built-in
speakers you may throw outrageous
home parties!
• Each buyer of Nokia 5800 music mobile
phones get 4 personal invitations
(Nokia 5800 design and branding) to
his coming-soon home party to be
handed to his friends.
• The brand also provides drinks (on co-
sponsorship basis) and a DJ for the
party (by special choice
5 new owners will be chosen)
GIFT FOR PURCHASE
Xpress DJ
• On-the-spot contest for multiple
participants
• Use Nokia 5800 pre-downloaded set
of tracks to create your original
playlist. The DJ on stage uses the
same set of tracks. The participant
who is the best to guess his choice
gets a prize from Nokia.
• Participants’ playlists are
demonstrated on plasmas (Nokia
5800 mask and interface) in
multiscreen regime. The misfires
leave the screen as the DJ starts the
next song.
CLUBS
Xpress DJ. Option Two
• The set of songs used by DJ is demonstrated on
plasma screen (Nokia 5800 mask and interface) for
open SMS or Bluetooth voting, so clubbers can
form the playlist for tonight.
• The voting results in process are demonstrated on
the second screen as Nokia 5800 playlist.
CLUBS
CLUBS
Download Terminals
• Interactive touchscreen terminals in Nokia 5800
masks and the similar playlist interface are
installed in clubs
• Clubbers may download today’s DJs and club’s
residents’ tracks and form their original playlists for
others to listen and download
Soundtrack Playlists
• At Nokia 5800 branded terminal, cinema visitors
may use Nokia 5800 to create playlists of coming-
soon blockbusters for the next month.
• Visitors also may use Bluetooth to download
playlist of movies for the next week as a special
offer from the brand.
CINEMAS
• At ticket offices,
there are branded
lightboxes, where
movie schedule is
demonstrated in
Nokia 5800 playlist
interface, or as fake
playlists, if movies
are few.
CINEMAS
• Based on LastFM
web-resourse, the
list of users who
listen to the same
music appears in
Nokia 5800
Xpress Music
playlist interface.
• Music lineup for
this service will be
based on NTL
lineup.
WEB
• Timetable is demonstrated in Nokia 5800
playlist interface
UNIVERCITIES

More Related Content

What's hot

What's hot (6)

scanteak
scanteakscanteak
scanteak
 
Oakley O Rokr
Oakley O RokrOakley O Rokr
Oakley O Rokr
 
The Access Generation
The Access GenerationThe Access Generation
The Access Generation
 
Merge Controls Home Automation Information
Merge Controls Home Automation InformationMerge Controls Home Automation Information
Merge Controls Home Automation Information
 
Honeywell 6160 v-data-sheet
Honeywell 6160 v-data-sheetHoneywell 6160 v-data-sheet
Honeywell 6160 v-data-sheet
 
2013 Buick Enclave Brochure McKaig Chevrolet Buick
2013 Buick Enclave Brochure McKaig Chevrolet Buick2013 Buick Enclave Brochure McKaig Chevrolet Buick
2013 Buick Enclave Brochure McKaig Chevrolet Buick
 

Viewers also liked

Heineken ucl presentation
Heineken ucl presentationHeineken ucl presentation
Heineken ucl presentationivanyushev
 
Presentation ДИТ-ЗАГС
Presentation ДИТ-ЗАГСPresentation ДИТ-ЗАГС
Presentation ДИТ-ЗАГСivanyushev
 
X presentation axe
X presentation axeX presentation axe
X presentation axeivanyushev
 
Heineken motivation 01 09 2010 mg new
Heineken motivation 01 09 2010 mg newHeineken motivation 01 09 2010 mg new
Heineken motivation 01 09 2010 mg newivanyushev
 
Marlboro i am wanted
Marlboro i am wantedMarlboro i am wanted
Marlboro i am wantedivanyushev
 
Miller n yontrade_sept052010.ppt
Miller n yontrade_sept052010.pptMiller n yontrade_sept052010.ppt
Miller n yontrade_sept052010.pptivanyushev
 
Hofleitsystem in SAP
Hofleitsystem in SAPHofleitsystem in SAP
Hofleitsystem in SAPSERKEM GmbH
 
How to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheLeslie Samuel
 

Viewers also liked (8)

Heineken ucl presentation
Heineken ucl presentationHeineken ucl presentation
Heineken ucl presentation
 
Presentation ДИТ-ЗАГС
Presentation ДИТ-ЗАГСPresentation ДИТ-ЗАГС
Presentation ДИТ-ЗАГС
 
X presentation axe
X presentation axeX presentation axe
X presentation axe
 
Heineken motivation 01 09 2010 mg new
Heineken motivation 01 09 2010 mg newHeineken motivation 01 09 2010 mg new
Heineken motivation 01 09 2010 mg new
 
Marlboro i am wanted
Marlboro i am wantedMarlboro i am wanted
Marlboro i am wanted
 
Miller n yontrade_sept052010.ppt
Miller n yontrade_sept052010.pptMiller n yontrade_sept052010.ppt
Miller n yontrade_sept052010.ppt
 
Hofleitsystem in SAP
Hofleitsystem in SAPHofleitsystem in SAP
Hofleitsystem in SAP
 
How to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your Niche
 

Similar to Nokia music xpress_prez.ppt

Yamaha AV General Catalog 2014 2015
Yamaha AV General Catalog  2014 2015Yamaha AV General Catalog  2014 2015
Yamaha AV General Catalog 2014 2015peatswholesale
 
Tune wiki presentation
Tune wiki presentationTune wiki presentation
Tune wiki presentationmidem
 
DJMixer - PluggedIn NYC011210
DJMixer - PluggedIn NYC011210DJMixer - PluggedIn NYC011210
DJMixer - PluggedIn NYC011210PluggedIn
 
Fenix - Lighting & Sound America Sept. 13
Fenix - Lighting & Sound America Sept. 13Fenix - Lighting & Sound America Sept. 13
Fenix - Lighting & Sound America Sept. 13ms728
 
Music in the Metaverse
Music in the MetaverseMusic in the Metaverse
Music in the MetaverseRichard Elen
 

Similar to Nokia music xpress_prez.ppt (9)

Logitech Catalogue
Logitech CatalogueLogitech Catalogue
Logitech Catalogue
 
Bravia (brand)
Bravia (brand)Bravia (brand)
Bravia (brand)
 
Yamaha AV General Catalog 2014 2015
Yamaha AV General Catalog  2014 2015Yamaha AV General Catalog  2014 2015
Yamaha AV General Catalog 2014 2015
 
Hoja de datos del Nokia lumia 610
Hoja de datos del Nokia lumia 610Hoja de datos del Nokia lumia 610
Hoja de datos del Nokia lumia 610
 
Tune wiki presentation
Tune wiki presentationTune wiki presentation
Tune wiki presentation
 
DJMixer - PluggedIn NYC011210
DJMixer - PluggedIn NYC011210DJMixer - PluggedIn NYC011210
DJMixer - PluggedIn NYC011210
 
Design Portfolio
Design PortfolioDesign Portfolio
Design Portfolio
 
Fenix - Lighting & Sound America Sept. 13
Fenix - Lighting & Sound America Sept. 13Fenix - Lighting & Sound America Sept. 13
Fenix - Lighting & Sound America Sept. 13
 
Music in the Metaverse
Music in the MetaverseMusic in the Metaverse
Music in the Metaverse
 

Nokia music xpress_prez.ppt

  • 1.
  • 2. PRODUCT • Benefits • TA • Touch. Share. Play
  • 3. …on with the product visualization concept, Nokia 5800 Xpress Music phone presents a new idea for the playlist generation: Life in Playlists Our life is a playlist of events, interesting ideas and tasks. The playlist generation develops playlists of their lives Xpressing themselves through Nokia 5800. CONCEPT
  • 5. RETAIL Playlist Quest • Interactive game for major malls’ visitors. • Guess the next song from DJ XXX’s star performance at one of the world greatest clubs last weekend. Select the right track from Nokia 5800 playlist and get a present from Nokia (ex. Ticket to Music Event). • Equipment: Nokia 5800, headphones, promo stand.
  • 7. On the Radio • Contest supported by major national radio station • Use Nokia 5800 to develop your original playlist as if you were a radio DJ. At the special time at radio station you can propose 10 popular tracks playlist. Voting goes by web and sms. Thus the special Xpress music chat is chosen. RADIO
  • 8. In Da House With your new Nokia 5800 music mobile and it’s gorgeous built-in speakers you may throw outrageous home parties! • Each buyer of Nokia 5800 music mobile phones get 4 personal invitations (Nokia 5800 design and branding) to his coming-soon home party to be handed to his friends. • The brand also provides drinks (on co- sponsorship basis) and a DJ for the party (by special choice 5 new owners will be chosen) GIFT FOR PURCHASE
  • 9. Xpress DJ • On-the-spot contest for multiple participants • Use Nokia 5800 pre-downloaded set of tracks to create your original playlist. The DJ on stage uses the same set of tracks. The participant who is the best to guess his choice gets a prize from Nokia. • Participants’ playlists are demonstrated on plasmas (Nokia 5800 mask and interface) in multiscreen regime. The misfires leave the screen as the DJ starts the next song. CLUBS
  • 10. Xpress DJ. Option Two • The set of songs used by DJ is demonstrated on plasma screen (Nokia 5800 mask and interface) for open SMS or Bluetooth voting, so clubbers can form the playlist for tonight. • The voting results in process are demonstrated on the second screen as Nokia 5800 playlist. CLUBS
  • 11. CLUBS Download Terminals • Interactive touchscreen terminals in Nokia 5800 masks and the similar playlist interface are installed in clubs • Clubbers may download today’s DJs and club’s residents’ tracks and form their original playlists for others to listen and download
  • 12. Soundtrack Playlists • At Nokia 5800 branded terminal, cinema visitors may use Nokia 5800 to create playlists of coming- soon blockbusters for the next month. • Visitors also may use Bluetooth to download playlist of movies for the next week as a special offer from the brand. CINEMAS
  • 13.
  • 14. • At ticket offices, there are branded lightboxes, where movie schedule is demonstrated in Nokia 5800 playlist interface, or as fake playlists, if movies are few. CINEMAS
  • 15. • Based on LastFM web-resourse, the list of users who listen to the same music appears in Nokia 5800 Xpress Music playlist interface. • Music lineup for this service will be based on NTL lineup. WEB
  • 16. • Timetable is demonstrated in Nokia 5800 playlist interface UNIVERCITIES