Netherlands Oxygenz Report

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Het eerste deel van ons onderzoek in Nederland. Deel 2 start in februari met als doel meer dan 5000 respondenten.

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Netherlands Oxygenz Report

  1. 1. Global WorkPlace Innovation Oxygenz Country Report: The Netherlands Generation Yin The NetherlandsHow would they like to work in 2010?
  2. 2. Content Executive Summary: What are the implications for employers in South Africa? ....................................... 5 Introduction .......................................................................................................................................... 7 Methodology ........................................................................................................................................ 8 Who is Generation Y in The Netherlands? ............................................................................................ 10 Oxygenz The Netherlands Results ....................................................................................................... 12 Result Analysis ................................................................................................................................... 15 Conclusion ......................................................................................................................................... 21 A workplace... the “Dutch” way ............................................................................................................. 23 Further information ............................................................................................................................ 25 List of figures Figure 1: The Netherlands Demographic Pyramid, 2010 – Source – US Census Bureau 11 Figure 2: The Netherlands: 18 – 25 years old individual space preferences 12 Figure 3: The Netherlands: 18 – 25 years old preferences and expectations for working patterns 12 Figure 4: The Netherlands: 18 – 25 years old preferred collaborative working environment 13 Figure 5: The Netherlands: Comfort with space for 18 – 25 years old 13 Figure 6: The Netherlands: 18 – 25 years old preferred catering spaces 13 Figure 7: Location of the place to work, per country, 18-25 years old 15 Figure 8: Mode of Transport to Work, per country, 18-25 years old 16 Figure 9: Flexible Pattern of Work, 18-25 years old, per country 17 Figure 10: Choice of desk space while at work, 18-25 years old, per country 17 Figure 11: Choice of desk space while at work, 18-25 years old, per country 18 3 Copyright © 2010 Johnson Controls.www.globalworkplaceinnovation.com All Rights Reserved. Global WorkPlace Innovation
  3. 3. Executive Summary We are looking at a generation which is concerned Design for Collaboration – access to a about the way they will work and which places a high collaborative working environment is in high importance on the quality of the workspace, the people demand, in the design of dedicated team spaces, they will work with, and their quality of life. The results and additional breakout spaces in the working have shown that the Dutch generation Y is looking environment for a high level of flexibility and quality of life in their Design for Performance – creativity and working life. The workplace is a social structure. productivity are the major drivers of performance The results for The Netherlands revealed that a very and employers must understand that their human large majority (87%) of respondents would like to work capital and the workspace are central to this. The in a mobile way, rather than from a static location. synergy of People and Space is a key priority Interestingly only 62% would prefer to have their own dedicated desk when they come into the office, The Oxygenz results revealed that designing a and 22% a shared desk and 17% a “hot-desk”. This workspace which addresses the need of the generation Y generation demonstrates a high level of flexibility: is important in order to simply attract these employees, 53.5% consider the workplace as important to very retain them in the organization, as for them choosing important to attract, recruit and retain them an employer is about having opportunities for learning, 49% want a modern environment with very subtle, work colleagues and the corporate culture and values clinical and relaxing colors of their employers. The call is not to design for one 64% would prefer to have a flexible working pattern, population of employees, but for several generations while 51% expect to have a fixed or conventional of employees, including the Generation Y demanding a working pattern different workspace and working arrangements to their 87% prefer to work in a mobile way but 77% would senior colleagues. The main challenge is to reconcile in like to personalise their individual space one single space the expectations and desires of several 37% prefer to use team spaces rather traditional generations, all working and behaving differently. This meeting rooms (24%) diversity in the workplace is the most challenging design 56% would prefer to have an employer which aspect that architects will have to address, but also provides a workplace which goes beyond employers, including HR Directors. The role of Facilities environmental compliance and 37% with very Managers needs to focus on delivery a very high quality advanced environmental measures on site of on site support services, maintaining access to a wide range of amenities on site (food services, health and The implications for employers are significant and they fitness centers, communal spaces) and demonstrating must respond to, or at least consider, their needs: environmental compliance in the office. Design for the Well Being of employees – having Other challenges include: a good quality of life is important to this generation. Keeping up to pace with technological growth and A strong focus on creating a green workplace is key not falling behind and providing the right infrastructure to enable a Reinventing workplaces which allow for private green way of working is essential reflection and collaborative tasks Design for Flexibility – the workspace is no longer Providing a green workplace – not only into its static, but mobile: while access to their own desk is design, but also in the way employees work a requirement, the generation Y of The Netherlands wants to have more mobility in their working Dr. Marie Puybaraud environment, access to community spaces and a wide Director of Global WorkPlace Innovations range of facilities (gym, snack facilities, concierge Johnson Controls services, cafés and a collection of on site facilities) marie.c.puybaraud@jci.com 5 Copyright © 2010 Johnson Controls.www.globalworkplaceinnovation.com All Rights Reserved. Global WorkPlace Innovation
  4. 4. Introduction The Generation Y: Like How They Work – Work How They Like People aged 18 between 25, who are also known as Generation Y, are the newest and youngest members of our work forces. All over the world Generation Y is making their presence felt, causing businesses to rethink their working practices and starting new waves of social and business transformation. They are a remarkable generation and in our view, there are at least six reasons why we need to understand them, and how they relate to work: There are not enough of them coming into the workforce They are transformational They do things differently They are techno-savvy They are challenging They are agile – multi-taskers The Generation Y apparently believe they can achieve anything. They are strongly leadership focused, collaborative and seek meaning in work and opportunity to learn. Natives of the digital world, they are frequently portrayed as demanding, selfish, text-addicted and job-hoppers with little loyalty to their employers. On the contrary, they are under less financial threats than the previous generations and have grown up with green issues into their way of living. Besides, they are more urban focused and buy quickly into new concepts and ideas. Oxygenz focuses on: Workplace: the physical environment in which we work Workspace: the individual space in which we work Ways of Working: the way we arrange our What is... working day Real Estate & Facilities Management OXYGENZ is a large-scale research Services: the level of support services in project, which will make a significant the working environment contribution to companies’ Creativity & Productivity: the triggers that knowledge on how they might enhance creativity and productivity use their real estate and facilities as strategic assets to attract and retain scarce talent. We must attach a great importance to diversity in our workplaces and the factors that must be taken into account when considering workplace as a likely strategic weapon in the battle to attract and retain scarce young talent. 7 Copyright © 2010 Johnson Controls.www.globalworkplaceinnovation.com All Rights Reserved. Global WorkPlace Innovation
  5. 5. Research Question: Oxygenz World Statistics Methodology rkplace is a research Generation Y and the Wo understand the project that seeks to years old attach to importance the 18 to 25 . their future workplace The respondents were gathered over several months Our Current Global Sample via an advertising campaign and directly with our rkplace in attracting, How important is the wo target respondents within the specific age group we Generation Y recruiting and retaining As of November 2010, the Oxygenz data sample comprises: required (18 to 25 years old): ors contribute to workers and what fact industry sector, On-line campaign on the website of Oxygenz talent management per { and YNNO and Johnson Controls country and gender? On-line advertising on the social network 3,891 On-line advertising on Google 7,596 (18 - 25-year-olds) Invitation to participate with students at The 2,402 Hague University The total number of respondents including: (26 - 35-year-olds) 589 (36 - 45-year-olds) Oxygenz Partners The world-wide survey includes And from various key industry special samples from: sectors we have studied: USA: 1,304 Engineering: 889 www.globalworkplaceinnovation.com www.ynno.com www.thinkidea.co.uk India: 905 Media, Marketing & China: 675 Communication: 625 UK: 682 Finance: 841 Industry: Academics: BBC CEPT The Hague University Germany: 1,628 Information Technology: 543 Deloitte Chulalongkom University Tongjii Univesity The Smart Work Company Cornell University University of Central London South Africa: 402 Art & Design: 656 e-Work Fraunhofer Institute University of the West of England The Netherlands: 520 NEW WOW Corenet Global Hope College Liverpool John Moore University University of Wisconsin Wellingkar Institute eOffice Tamassath University Texas University8 9 Copyright © 2010 Johnson Controls. www.globalworkplaceinnovation.com All Rights Reserved. Global WorkPlace Innovation
  6. 6. Who is the Generation Y in the Netherlands? The Netherlands is a nation of over 16-million people, including 2.07 millions of people aged 15 to 25 years old. A country of water, well know for living with, around and within water in cities and the countryside. Liberalism, independence and freedom are regarded as national assets in the Netherlands. That’s one of the reasons why the Dutch legal system differs from those of many other European countries. Traveling by bike is the way of getting around in the Netherlands, certainly for young people and students. The Netherlands has more bikes (and incidentally also more pigs and poultry) than people. According to Sadik Harchaoui, chair of the Board of Directors of FORUM, Institute for Multicultural Development, youngsters in “Netherlands, Europe’s the Netherlands are happy. model for a successful economy” lips” “Happiness among the tu ” “Happy as a Dutchman Figure 1: The Netherlands Demographic Pyramid, 2010 – Source – US Census Bureau The Dutch population is ageing. The life expectancy has increased because of developments in medicine, and in addition to this, the Netherlands has seen increasing immigration. These developments combined with the population boom after the Second World War has created extremely low population growth: in 2005 saw the lowest absolute population growth since 1900 (Wikipedia).10 11 Copyright © 2010 Johnson Controls. www.globalworkplaceinnovation.com All Rights Reserved. Global WorkPlace Innovation
  7. 7. Oxygenz Results for the Generation Y in The Netherlands. { 254 are aged between 18 and 25 years old Workspace 520 The total number of 187 are aged between 26 and 35 years old respondents from 49 are aged between 36 and 45 years old 60% would be comfortable in a space of 12 to 16 sqm The Netherlands The rest of the sample is aged more than 46 years old 60% prefer a natural finish with wooden floors and 31% favour a soft finish with carpet 75% prefers to have a little art in their workspace Figure 4: The Netherlands: 18 – 25 years old preferred Location collaborative working environment 73% would prefer to work in an urban setting 49% tend to prefer a modern workplace interior and 36% contemporary working Level of services in the workplace: environment with subtle, clinical and relaxing colours ● 41% would prefer to have a 7 star reception services – very high quality Only 10% would like to see vibrant services on site colours in their working environment. Figure 2: The Netherlands: 18 – 25 years old individual ● And more particularly communal 65% prefer a natural and / or artificial space preferences facilities on site: lighting in their office 87% prefer to work in a mobile way but 69% would Figure 5: The Netherlands: Comfort with space for 18 – ● 27% would prefer to have a gym like to personalise their individual space 25 years old on site and have a sport facility at their place of work ● 30% favour communal facilities (garden and open spaces to socialise) Travel ● 20% prefer access to social venues 41% by car (bars and clubs) (27% would chose an Hybrid car) ● 20% prefer access to shops and 33% cycling other communal facilities (banks, hairdresser) 4% by motorcycle of scooter Figure 6: The Netherlands: 18 – 25 years old preferred 10% by public transport catering spaces 12% by walking Figure 3: The Netherlands: 18 – 25 years old preferences Top 5 factors to trigger Creativity: Top 5 factors to trigger Productivity: and expectations for working patterns 1. Ambiance & Atmosphere 1. Technology 2. People 2. Ambiance & Atmosphere 51% are expecting to have a conventional working Top 3 priorities when choosing an employer pattern while 64% prefer to work flexibly 3. My company culture 3. People 1. Work colleagues 56% would prefer to have an employer which 4. Workspace around 4. Workspace around + Working with a team provides a workplace which goes beyond 2. Opportunities for learning 5. My company culture + Where and How 5. Technology environmental compliance and 37% with very 3. Corporate culture and values they want to work with and with Who advanced environmental measures on site12 13 Copyright © 2010 Johnson Controls. www.globalworkplaceinnovation.com All Rights Reserved. Global WorkPlace Innovation
  8. 8. Results Analysis The following pages present the analysis of the results of the Generation Y in The Netherlands. The sample (256 respondents between the age of 18 and 25 years old out of a total sample of 520 respondents for The Netherlands) and compare and contrast these results against our global sample (3891 respondents aged 18 to 25 years old). It is clear that the Generation Y in The Netherlands is focused on learning and experience when choosing an employer. The Top 3 priorities when choosing an employer in The Netherlands are: 1. Work colleagues 2. Opportunities for learning 3. Corporate culture and values These results support how crucial the right working environment is to influence people performance. Top 5 triggers of Creativity: Top 5 triggers of Productivity 1. Ambiance & Atmosphere 1. Technology 2. People 2. Ambiance & Atmosphere 3. My company culture 3. People 4. Workspace around 4. Workspace around + Working with a team 5. Technology 5. My company culture + Where and How they want to work with and with who The workplace is considered here critical to the Generation Y in The Netherlands. Location and travel choices also show that a city location should be a priority of choice for Real Estate decision makers and Human Resources managers. 73% would prefer to work in an urban setting. Attracting people to Cities will not be difficult in The Netherlands as 73% of the population live in an urban setting. Choosing an urban environment seems to be key to attract and retain young employees. However 27% still prefer a rural to semi rural setting, showing a clear potential for employers to open satellite offices outside of major urban settings and in cheaper real estate locations. Figure 7: Location of the place to work, per country, 18-25 years old 15 Copyright © 2010 Johnson Controls.www.globalworkplaceinnovation.com All Rights Reserved. Global WorkPlace Innovation
  9. 9. Results Analysis Continued It is however worrying to discover that 41% of the 18-25years old in The Netherlands would chose a car to go to work. Unsurprisingly 33% would prefer to cycle to work, demonstrating the strong attachment of this generation to this very common way of travelling in The Netherlands. Clearly the excellent public transport infrastructure and cycling network has a influence on this behaviour. More respondents between 18 and 25 years old would prefer to walk to work rather than using public transport. Compared to other similar age groups in other countries, the Dutch are by far the most demanding in terms of cycling facilities and network to support their way of living. Figure 9: Flexible Pattern of Work, 18-25 years old, per country While the majority of the Generation Y in The Netherlands prefers a very modern workplace interior with very subtle and clinical colours in their working environment, few want vibrant/bright colours in their working environment. This is showing their aspirations to have a conventional working environment. The ambiance & atmosphere in the office are created partly by the design of the workplace and the layout and partly by the people within it and their culture of work. Soft and natural finishes are also a tendency for this age group, clearly looking for an inviting environment, open and light. The worldwide results tend to show greater aspiration for a natural and stimulating environment: modern environment, open, light, with some sparks of colours, natural finishes like wood, some art in their working Figure 8: Mode of Transport to Work, per country, 18-25 years old environment, good social facilities... The Generation Y in The Netherlands is expecting far more flexibility in their working patterns: 51% are expecting to have a conventional working pattern while 64% prefer to work flexibly (see Figure 3). This difference between expectations and preferences needs to be addressed by Human Resources. They need to consider offering more flexibility in the working patterns and making it clearly more visible to young recruits and employees. The level of mobility is however aligned to our worldwide benchmark but lower than in nearer Germany. Amazingly 87% of the Generation Y in The Netherlands has expressed a desire to be mobile, rather than static and always at a desk. This very high demand for flexibility is significant and demonstrates that we are looking at a generation who wants to be in control of their way of working. Figure 10: Choice of desk space while at work, 18-25 years old, per country16 17 Copyright © 2010 Johnson Controls. www.globalworkplaceinnovation.com All Rights Reserved. Global WorkPlace Innovation
  10. 10. Results Analysis Continued The Dutch, like similar groups in other countries, want a working environment which reflects their The issue of space is definitely important to this generation in The Netherlands. As collaboration is getting aspirations: flexibility, openness, mobility, collaboration, interaction. The presence of people and face to more and more crucial, we asked our respondents what type of collaborative spaces they would like to face interaction is very important. The emotional engagement with their environment is important and access to while at work. 24% prefer access to formal meeting spaces while 37% prefer to access a team they have shown it in the results we have collected: space and 39% prefer to access breakout spaces in the office. The pressure is on designers to design a workplace which support both individual work for business as usual activities and collaborative work in 62% want their own desk and 77% want to personalise it informal collaborative spaces and dedicated team spaces. 27% are open to share a desk and 17% a hot desk, leaving good opportunities to increase desk to people ratios close to 1 desk to 1.2 people. The preferences of the Generation Y in The Netherlands for on site services shows some striking results 37% want to have access to team spaces to run their meeting and 24% access to formal meeting with 41% would prefer to have a 7 star reception services – very high quality services on site. They are one rooms and 39% to breakout spaces on demand and informal of the highest demanding workforce amongst the country we studied. Access to a broad range of facilities and services are also desired: These results are similar to our worldwide benchmark for this age group. The majority of respondents in The Netherlands also tells us that they are comfortable in much larger space than other countries (73% feel 27% would prefer to have a gym on site and have a sport facility at their place of work comfortable in a space of 12sqm to 20sqm metres). 30% favour communal facilities (garden and open spaces to socialise) 20% prefer access to social venues (bars and clubs) 20% prefer access to shops and other communal facilities (banks, hairdresser) The results are demonstrating how important the workplace is as a place to socialise. The workplace is a social structure. Also more than ever before the Generation Y in The Netherlands is shouting out (94%) to their employers that they want them to be green, be sustainable and show it well above the standard environmental compliance: 56% want their employer to go beyond legal compliance and 38% want employers to be environmentally friendly demonstrating a major focus on environmental solutions within the workplace. Figure 11: Choice of desk space while at work, 18-25 years old, per country18 19 Copyright © 2010 Johnson Controls. www.globalworkplaceinnovation.com All Rights Reserved. Global WorkPlace Innovation
  11. 11. ITWeb2.0 Platform Way of Working Sustainability Socialability Conclusion Designing a workspace which addresses the need of the generation Y is important in order to simply attract young employees, retain them in the organization and boost their performance, as for them choosing an employer is about having opportunities for learning, having a good quality of life and work Location with experienced colleagues. The call is not to design for one population of employees, but for several Cost Real Estate populations of employees, including the Generation Y demanding a different workspace and working arrangements to their senior colleagues. Efficiency Infrastructure Our Oxygenz research has highlighted the generation Y uses space differently from other countries. The Travel Dutch Generation Y has demonstrated that they are expecting a different deal from work: Support Services Facilities Quality of Life: with 33% of the Generation Y on The Netherlands who wishes to commute to Reception Management work by bike, and still 41% by car, employers will need to address both car parking facilities and IT cycling facilities and network for their employees. Environmental Policies Ways of working: Mobility and Flexibility are key in the working life balance of the Dutch and Design of the generation Y in The Netherlands. 56% would prefer to have a flexible working pattern. Image Workplace A Workplace to More women than men (67% against 60%) prefer a flexible working patterns and more women than men are expecting their employer to offer conventional working patterns. Style attract and retain Atmosphere talent from the Work settings: we found out that the 27% of the generation Y (18-25 years old) want to share Work settings Generation Y a desk rather than working at their own desk, showing an excellent potential to introduce new Human ways of working in the workplace. Individual space Resources Collaborative space 53.5% of the 18 to 25 years old in The Netherlands agree to strongly agree that the workplace is A sustainable Shared space important to very important in attracting them. There is a clear preference for flexible working and and social being able to choose when and where to conduct work with the ultimate aim of achieving a sustainable Support space Social structure and work / life balance. Flexible working contracts should be the norm and is expected from most Virtual space employees to enable a better work life balance, minimise constraint to work and reconcile family life Structure a physical Work style and virtual with working life. Access to flexible working schedules and ad hoc working hours must be considered and widely accessible to all employees. Mobility status environment in HR Contract which people The workplace is important in attracting and retaining the generation Y in The Netherlands: Working patterns Technology work, evolve Managerial Style Platform The type of workplace and its location could influence the choice for a company – an urban and grow as setting with easy access to commute to work individuals and teams. The workspace allocation and provisions contribute to productivity and creativity – a focus on people and collaboration and interaction to boost performance in the workplace Green Networked Mobile Cloud The working arrangements must be flexible and adaptable to satisfy a work life balance and fit a high requirement for mobility at work (87%). The workplace contributes to the level of emotional engagement of individuals with their work – the generation Y is looking for a modern and contemporary working environment, with subtle and clinical colors, a lot of natural light and soft and natural finishes20 21 Copyright © 2010 Johnson Controls. www.globalworkplaceinnovation.com All Rights Reserved. Global WorkPlace Innovation
  12. 12. A workplace... the “Dutch” way: We are looking at a generation which is concerned about the way they work: Why they choose an employer – Work colleagues come first and then Opportunities for Learning and the Corporate culture and values of the employer The implications for employers are significant and they must respond to, or at least consider, these needs: Where they want to work – new offices should be in an urban setting as a priority Buildings should be located in an urban or slightly urban setting - There should be a provision for employees to drive and cycle to work - The ability to leverage public How they want to travel to work – car as a mean of transport to work is their first choice, but transport networks would be contributing to more sustainable ways of working cycling to work is a very strong second priority People should be allowed to work in a mobile way with the ability to flex their working hours What environment they aspire to work in – a modern or contemporary environment is a The working environment should: preference with subtle and clinical colours Be modern with subtle, clinical and relaxing colours What pattern for work they prefer – flexibility and mobility should be offered to employees Have a high level of natural light with some artificial lighting Have natural floor finishes and soft finishes How they want to collaborate – access to a wide range of meeting spaces is important, Contain subtle art particularly dedicated team spaces to boost collaboration The space allocated to each desk should be at average occupancy standards How they want their employer to be – clear evidence of green policies is expected in the workplace Workstations should be dedicated to individuals with the ability to be personalised by the occupant. There is a good scope for desk sharing The workplace should be designed to support social interaction and provide opportunities for learning Technology in the workplace should be incorporated to maximise productivity facilitating virtual and face to face engagement The ambiance and atmosphere of the workplace is also important – the workplace should Dr.Marie Puybaraud be used to communicate corporate culture and values Director of Global WorkPlace Innovations Johnson Controls Strong consideration should be given to environmental measures and sustainable ways of working marie.c.puybaraud@jci.com The workplace should provide a broad range of support spaces to support different ways of working but most importantly, should include informal space to breakout and collaborate with colleagues The facilities services should be of a very high standard with access to a range of on-site catering services from formal restaurants to cafés Access to communal facilities such as a gym, gardens, bars and clubs and commercial facilities like banks and hairdressers should be provided22 23 Copyright © 2010 Johnson Controls. www.globalworkplaceinnovation.com All Rights Reserved. Global WorkPlace Innovation
  13. 13. Further Information Johnson Controls Global WorkPlace Solutions is the leading global facilities management solutions provider. With over 50 years experience in the facilities management business, Johnson Controls has the expertise to deliver comprehensive Workplace strategies that support your global facility portfolio. Our approach to facilities management outsourcing is unique. We work with clients to understand their business needs and then we create tailored solutions designed to meet those needs. We are accountable for implementing our solutions and then for guaranteeing the outcomes promised by our recommendations. What we deliver are comprehensive solutions that are good for our customers’ organisations. Global WorkPlace Innovation (GWi) is the research and development programme of Global WorkPlace Solutions and aims to drive innovation and thought leadership in workplace solutions, globally; support customers’ needs and deliver advanced solutions. GWi also aims to challenge the status quo, leading change and delivering added value through innovation excellence. Authors Dr. Marie Puybaraud Director - Director Global WorkPlace Innovation Global WorkPlace Innovation - marie.c.puybaraud@jci.com Art & Design Amber Pimm-Jones - iDEA - www.thinkidea.co.uk This report was prepared with the support of YNNO www.ynno.com Contact Dr. Marie Puybaraud Director Global WorkPlace Innovation Johnson Controls Global WorkPlace Solutions London / UK Paris / France Tel: +33 (0) 632 879 748 marie.c.puybaraud@jci.com For information about Johnson Controls Global WorkPlace Innovation research and development programme, please go to: www.globalworkplaceinnovation.com24 25 Copyright © 2010 Johnson Controls. www.globalworkplaceinnovation.com All Rights Reserved. Global WorkPlace Innovation
  14. 14. Global WorkPlace InnovationCopyright © 2010 Johnson Controls.All Rights Reserved. www.globalworkplaceinnovation.com

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