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Growing a Monetized User Base - Growth Hacker Conference 2013

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These are the basic slides for Ivan Kirigin's November 2013 talk at the Growth Hacker Conference. Check out his new startup, http://yesgraph.com/at/ss

Topics include the path to working on growth at Dropbox, driving referrals, and lessons learned

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Growing a Monetized User Base - Growth Hacker Conference 2013

  1. 1. Growing a Monetized User Base Ivan Kirigin ivan@yesgraph.com @ikirigin
  2. 2. Robots YC Dropbox
  3. 3. Freemium
  4. 4. Referrals PRODUCT
  5. 5. Referrals
  6. 6. Norms Symmetry 2 / 0.25 / 50 Lifecycle
  7. 7. messaging /gs P.S. /edu /spacerace
  8. 8. /photos ! Samsung & /gs
  9. 9. YesGraph
  10. 10. Freemium
  11. 11. Signup Job Invite Signup Refer
  12. 12. Signup Job Invite Signup Refer
  13. 13. Signup Job Invite Signup Refer Share
  14. 14. Questions

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