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El mundo como Departamento de I+D

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Ponencia en el MBA: El Mundo como Departamento de I+D -El viaje como forma de a(em)prendizaje en la era Global y de Internet -

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El mundo como Departamento de I+D

  1. 1. El Mundo como Departamento de I+DEl viaje como forma de a(em)prendizaje en la era Global y de Internet Viernes 23 de Marzo 2012 Iván Marcos @ivanmarcos www.ciudadanoenelmundo.com www.viajaprende.com
  2. 2. Presentación ¿ Quién es @ivanmarcos ? Aprendizajeinvisible: Libros y viajes Aprendizaje formal: IngenieroAgrónomo y MBA ”Dentro de 20 años estarás más decepcionado por las cosas que no hiciste que por las que hiciste. Así que suelta amarras, navega lejos de puertos seguros, coge los vientos alisios. Explora. Sueña” Mark Twain
  3. 3. Tendencias Variedad InnovarAutenticidad Realidades Aprender Juventud Aventura Personas Redes ViajeEncuentrosNovedades Diversidad Exterior Explorar Local
  4. 4. Algunas palabras... •Cool Hunters: cazatendencias que trabajan para multinacionales •VT–IC (vigilancia tecnológica e inteligencia competitiva) •Filosofía Open (software,opencourseware, p2p) •Web 2.0: blogs, wikis, comunidades •Innovación social y empresarial •Viajar como fuente de conocimiento•Wikinomics: colaboración masiva para Crear •BOP-BRIC
  5. 5. ¿ El mundo como departamento de I+D ?Field Research, Cool Hunting, Inteligencia Competitiva, Estudios de mercado sobre el terreno, Aprendizaje, Redes, Comunidades….
  6. 6. #Viajaprende #TraveLearn #Trendtrotters
  7. 7. Viajar = Ideas y ConocimientosDescubrir Productos, servicios, negocios…
  8. 8. ¿ Dónde está el conocimiento?
  9. 9. Conocimiento, Comercio, e Innovación a través de la Ruta de la Seda
  10. 10. En todas las culturasViaje = Conocimiento=Aprendizaje= Innovación= Progreso
  11. 11. ¿VIAJAR y a(em)prender ahora ?Conocimiento y exloración
  12. 12. Acoplar las visiones globales con las miradas locales Globales!! Locales!!
  13. 13. Demasiada información y gente
  14. 14. 14
  15. 15. Innovación abierta yvigilancia a pie de calle porel mundo alimentario…
  16. 16. “Travel and change of place impart new vigor to the mind “Séneca
  17. 17. ¿Algunas nuevas realidades del futuro global?
  18. 18. Algo importante está cambiando, y mucho ocurre en Asia
  19. 19. …y en África
  20. 20. ¿Directivos viajando para aprender?
  21. 21. ¿Estudiantes viajando para aprender?
  22. 22. “Go far , Stay long, See Deep”Israel: Innovación, Inteligencia, I+D y Viaje
  23. 23. Thinking outside the box
  24. 24. Era Comunidad….
  25. 25. …se transforman ideas en negocios
  26. 26. “ Un despacho NO es el mejor lugarpara conocer y entender el mundo” 26
  27. 27. Algunos referentes mundiales en Inteligencia competitiva
  28. 28. 29
  29. 29. Japón y….. ahora ChinaVIAJE= Conocimiento + Copiar + Aprender + Creatividad +….
  30. 30. ¿Inteligencia sobre el terreno?• Servicios de Inteligencia de países• Emprendedores• Agencias de Cool Hunting• Reporteros y Corresponsales• Viajeros
  31. 31. Necesitamos conocer la calle y el mundo
  32. 32. Field Research : Observación a pie de calle
  33. 33. E s q u e m a s e n c illo e n AUKUP MODELO GESTIÓN - r o ye c to s d eESTRATÉGICA DE OPCIONES In t e lig e n c iaMetodología de trabajo de TrendTrotterse t i t i v a C omp
  34. 34. Vigilancia Tecnológica e Inteligencia Competitiva 2.0
  35. 35. Gap Year : Travel +Soft Skills + Real Learning
  36. 36. Coolhunting• Empieza como recolección de información sobre temas de m o d a o t e n d e n c ia s
  37. 37. CoolhuntingAgencias • Future concept lab (Italy) • Science of the time (Holland)
  38. 38. Cool Hunting• Cazatendencias y/o Creadores de ellas?• Del Orígen en la Moda a llegar ya a empresas de todo tipo – Automoción,Universidades,Entretenimiento, – Agroalimentarias – etc• Corresponsales por el Mundo en capitales• Agencias Referencia Internacionales – Future Concept Lab-Italia – Science of the Time-Holanda 39
  39. 39. De la Información a: Generar Ideas, Conocimientoy de aquí Nuevos Productos,Servicios o Negocios 40
  40. 40. Cada vez más innovaciones y aprendizajes van a ser fuera del mundo desarrollado“ Si quieres innovación y creatividad vete a África” Richard Branson
  41. 41. El mundo cambia muy rápido : Muchasempresas globales líderes ya son de China e India
  42. 42. Anticiparse a realidades China sobre el terreno
  43. 43. …y en India
  44. 44. ….y conocer a sus gentes
  45. 45. India será joven todo el siglo XXI…. Europa-USA- Japón y China serán sociedades envejecidas…
  46. 46. Diferentes realidades, diferentes miradas, diferentes mercados 47
  47. 47. Negocios en la Base de la Pirámide
  48. 48. Herramientas de INTERNET para comunicarme y TRABAJAR a distancia •EMAIL •GOOGLE DOCS •TWITTER •WIKIS •BLOGS •MESSENGER •SKYPE •REDES SOCIALES •DELICIOUS •ETC 49
  49. 49. Necesidad de aprender del mundo y sus gentes
  50. 50. Viaje de aprendizaje y trabajo 15 Meses en 11 países
  51. 51. Diferentes países = diferentes miradas= diferente aprendizaje= Potencias mundiales : Japón y Estados Unidos = 2 meses Países BRIC: China + India = CHINDIA = 5 meses Primer Mundo: Australia y Nueva Zelanda= 3 meses Segundo Mundo: Tailandia y Vietnam: 3 meses Tercer Mundo: Nepal, Camboya, Laos= 2 meses
  52. 52. Trabajo de campo con trabajo de gabinete
  53. 53. Personas= P2P
  54. 54. Redes 55
  55. 55. Visiones globales con miradas locales
  56. 56. Material + curiosidad + ganas de aprender 57
  57. 57. Taller con Ideas de vuestros viajes
  58. 58. Taller con Ideas de vuestros viajes
  59. 59. Deporte
  60. 60. Marketing y Publicidad
  61. 61. Movilidad y Transporte
  62. 62. Alimentación y Supermercados
  63. 63. Turismo, Hostels
  64. 64. Transformar las Ideas y el conocimiento On the Road enProductos, Servicios y Negocios 65
  65. 65. Hostels : Hogares y oficinas 66
  66. 66. “El mundo estaba ahí fuera y había que verlo” Alberto Vázquez-Figueroa
  67. 67. GRACIAS!!!! ESTAMOS A UN CLICK ;) imarcospelaez@gmail.com @ivanmarcos 609121815www.ciudadanoenelmundo.com www.viajaprende.com #viajaprende #travelearn www.trendtrotters.com @trendtrotters #trendtrotters www.leeryviajar.com @leeryviajar #leeryviajar #leeryaprender

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