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SEO 網上直播工作坊:如何利用 SEO 獲得 Google 的免費流量 (廣東話)

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透過搜尋引擎優化 (SEO),中小企可提升於 Google 搜尋引擎的排名,提高曝光率,有助建立品牌形象及傳遞資訊。

網上直播工作坊議程

SEO 基礎
- Google 搜尋引擎是如何運作
- 如何選擇使用那些關鍵字,助您能有效地獲取免費流量
- 那些關鍵字可以吸納目標客戶群

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SEO 網上直播工作坊:如何利用 SEO 獲得 Google 的免費流量 (廣東話)

  1. 1. SEO 網上直播工作坊:如何利用 SEO 獲得 Google 的免費流量 (廣東話) By Ivan So
  2. 2. 1/ how does Google work? 2/ understand how people search 3/ 3 ways to do keyword research 4/ any faster way to do keyword? 5/ content strategy
  3. 3. My bio ● 15 years of SEO and WordPress experience ● Built 50 site to test SEO ● Handled over 350 WordPress design and development ● Lead organiser of WordCamp, co-organiser of HK WP meetup and HK elementor meetup ● 5 times amazon ebook best sellers ● Mailchimp HK partner
  4. 4. Difference between SEO and SEM
  5. 5. 1/ How SEO works?
  6. 6. SEO in simple term Relevancy (keywords) and Popularity (Links)
  7. 7. Ranking signal 200+ ranking signal (year: 2010)
  8. 8. iPhone 11 Pro. HK$8,599 起. 全新三相機系統 (超廣角、 廣角、長焦距); 長達20 小時影片播放時間; 防濺耐水, 可 在水深達4 米長達30 分鐘; 5.8 吋或6.5 吋超級Retina In the past, this is how we do
  9. 9. SERP Search engine result page
  10. 10. Desktop SERP ● Title ● Link ● Description ● Sitelink
  11. 11. Mobile SERP ● Favicon ● Link ● Title ● Description ● Sitelink
  12. 12. User browsing device: 70% Mobile VS 30% Desktop / Tablet
  13. 13. Algorithm
  14. 14. Google core algorithm updates 5. Mobile Launch date: April 21, 2015 6. RankBrain Launch date: October 26, 2015 7. Possum (local listing) Launch date: September 1, 2016 8. BERT (NLP) Launch date: October 22, 2019 1. Panda (low content farm) Launch date: February 24, 2011 2. Penguin (black-hat SEO) Launch date: April 24, 2012 3. Hummingbird (queries base) Launch date: August 22, 2013 4. Pigeon (local listing) Launch date: July 24, 2014 (US); December 22, 2014 (UK, Canada, Australia)
  15. 15. BERT If there’s one thing Google learned over the 15 years working on Google Search, it’s that people’s curiosity is endless. Google see billions of searches every day, and XXX percent of those queries are ones Google haven’t seen before -- so Google built ways to return results for queries we can’t anticipate.
  16. 16. How frequency does google update their algorithm?
  17. 17. Update frequency Each year, Google makes hundreds of changes to search. In 2018, they reported an incredible 3,234 updates — an average of almost 9 per day, and more than 8 times the number of updates in 2009. While most of these changes are minor, Google occasionally rolls out a major algorithmic update (such as Panda and Penguin) that affects search results in significant ways.
  18. 18. How do I know Google can find my website yet?
  19. 19. Site:domain.com
  20. 20. Google crawl => index => optimize
  21. 21. Do you know how quick Google index?
  22. 22. Can it be quicker?
  23. 23. Top 3 ranking signal out of 200 ranking signal
  24. 24. ● Keyword (content) ● Backlink ● UX (rankbrain)
  25. 25. 2/ How do users search? What is their search intention?
  26. 26. Search intent ● Informational ● Commercial ● Navigational ● Transactional
  27. 27. 什麼是甚麼? 甚麼是什麼?
  28. 28. 十萬個為什麼 / 為甚麼 Case (Google web search)
  29. 29. 十萬個為什麼 / 為甚麼 Case (Google image search)
  30. 30. 十萬個為什麼 / 為甚麼 Case (YouTube search)
  31. 31. 3/ how to do keyword research
  32. 32. How do we perform a keyword research exercise?
  33. 33. 4/ faster way for keyword research
  34. 34. 反向連結
  35. 35. 香港自費出書
  36. 36. 關鍵字建議工具
  37. 37. 5/ content strategy for SEO
  38. 38. Are more articles & more frequent content updates better for SEO?
  39. 39. Google analytics
  40. 40. Content length and SEO rank correlation
  41. 41. How to write a long form content? ● Table of content (it is useful as sitelink in google) ● Same keyword set content should write / amend on the same post instead of new page ● Google mostly is showing 1 of your web page as search result rather than multiple web page
  42. 42. Free member
  43. 43. Free member sign up www.hdcourse.com/member/
  44. 44. Thanks for listening. Question?
  45. 45. www.HDcourse.com ivan@HDcourse.com www.facebook.com/ivansopage

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