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Emarketing measurement

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Emarketing measurement

  1. 1. Ivan So Founder of Zizsoft Limited Councilor of HKITF | Committee of HKAIM | Chairman of HKYEA 網上營銷評估 eMarketing Measurement
  2. 2. Why measure? <ul><li>ROI </li></ul><ul><li>Channel selection </li></ul><ul><li>Market performance </li></ul>
  3. 3. ROI <ul><li>Ad $ </li></ul><ul><li>Simple, base on revenue. </li></ul>
  4. 4. Channel / market <ul><li>Different product / service have various market performance across channels. </li></ul>
  5. 5. What channel to be measured <ul><li>Website </li></ul><ul><li>SMS </li></ul><ul><li>Email </li></ul><ul><li>SEO </li></ul><ul><li>SEM </li></ul><ul><li>Facebook </li></ul><ul><li>iPhone App </li></ul><ul><li>Forum </li></ul><ul><li>Etc… </li></ul>
  6. 6. Flow <ul><li>Body check </li></ul><ul><li>Symptom </li></ul><ul><li>Treatment </li></ul><ul><li>Improvement </li></ul><ul><li>Assessment </li></ul>
  7. 7. Case study–Technow.com.hk <ul><li>Tool: </li></ul>
  8. 8. Case study–Technow.com.hk
  9. 9. Case study–Technow fan page <ul><li>Tool: facebook </li></ul>
  10. 10. Case study–Technow fan page
  11. 11. Case study–Technow fan page
  12. 12. Case study–Search engine alert <ul><li>Tool: </li></ul>
  13. 13. Case study–Search engine alert
  14. 14. Contact Us <ul><li>Zizsoft Limited </li></ul><ul><li>Suite 1810, Wealth Commercial Center, </li></ul><ul><li>42 – 56 Kwong Wa Street, Mongkok. </li></ul><ul><li>Phone: 2246 8886 </li></ul><ul><li>Fax: 3003 6204 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Facebook: http://www.facebook.com/ivan.cyso </li></ul>

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