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E marketing is still marketing


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E marketing is still marketing

  1. 1. eMarketing Is Still Marketing Presented by: Josee Ha Business Consultant, Vistra Founder, Direct Sources Group Ltd Date: 28 May 2011
  2. 2. eMarketing – Who’s Responsible? I.T.? Management? Marketing? C.E.O.? C.I.O.?
  3. 3. How, What, Why Determines Who I.T. Marketing C.E.O.
  4. 4. Why Use eMarketing? <ul><li>24/7 </li></ul><ul><li>Global </li></ul><ul><li>Word-Of-Mouth </li></ul><ul><li>Viral Effect </li></ul><ul><li>Interactive </li></ul><ul><li>Involvement </li></ul>
  5. 5. Forms of eMarketing <ul><li>Website </li></ul><ul><li>Search Engine, Banner Advertising, PPC, PPA </li></ul><ul><li>eDM – Email Marketing </li></ul><ul><li>Mobile Marketing </li></ul><ul><li>Social Media – Web 2.0 e.g. Facebook, YouTube, LinkedIn, Twitter </li></ul>
  6. 6. Goals of eMarketing <ul><li>Increase Sales, Market Share </li></ul><ul><li>Increase Awareness </li></ul><ul><li>Create Market, Educate Consumers </li></ul><ul><li>Brand Building, Corporate Image </li></ul><ul><li>Maintain Customer Relationship & Loyalty </li></ul><ul><li>Obtain Market Information </li></ul>
  7. 7. Maximize The Effect Of eMarketing <ul><li>Align With Marketing Goal </li></ul><ul><li>Interact, Engage & Involve </li></ul><ul><li>Interesting & Creative </li></ul><ul><li>Build Relationship, Not Selling </li></ul><ul><li>Consistent Brand Image </li></ul><ul><li>Integrate With Offline Media e.g. PR, Advertising, Print Ad., Events… </li></ul>
  8. 8. See The Bigger Picture <ul><li>Goal </li></ul><ul><ul><li>Target </li></ul></ul><ul><ul><ul><li>Message </li></ul></ul></ul><ul><ul><ul><ul><li>Execution </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Media </li></ul></ul></ul></ul></ul>
  9. 9. Thank You!