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Laws of marketing presentation


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Follow these 7 laws of marketing and become the obvious choice for your ideal customer

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Laws of marketing presentation

  1. 1. The 7 Essential Laws of Marketing<br />How to get and keep loyal, profitable customers regardless of price<br />
  2. 2. My Marketing<br />What’s missing from your marketing experience?<br />
  3. 3. Is Your Marketing a Money Making Machine or a Money Taking Machine?<br />
  4. 4. What should I DO?<br />My Marketing’s NOT Working<br />
  5. 5. STOP Fixing a PULLING<br />marketing problem by<br />PUSHING a sales solution<br />
  6. 6. Focus on what your customer WANTS and not your product or service.<br />
  7. 7. The Marketing Process<br />Sales is a distribution function – it’s where they give you money<br />
  8. 8. The 7 Laws of Effective Marketing<br />Law of Mindset – We all get what we think and say we will get.<br />Law of Uniqueness – Pick a competitive advantage and own it.<br />Law of Longing - We buy wants and not needs<br />Law of Likability – Ideal customers are loyal and profitable<br />Law of Appreciation - Customers don’t buy products or services – they buy “offers with value”<br />Law of Visceral Triggers - People Move on Pain and Stay for Pleasure<br />Law of Distinction - When customers focus on price, they don’t know why to choose you.<br />
  9. 9. #1 LAW OF MINDSETWe all get exactly what we think and say that we will get.<br />
  10. 10. #2 LAW OF UNIQUENESSPick a competitive advantage and own it!<br />
  11. 11. #3 LAW OF LONGINGPeople buy wants and not needs.<br />YUM!<br />Ho-Mumm<br />
  12. 12. #4 LAW OF LIKABILITY Ideal customers are loyal and profitable.<br />
  13. 13. #5 LAW OF APPRECIATIONCustomers don’t buy products and services – they buy “offers with value”.<br />
  14. 14. #6 LAW OF VISCERAL TRIGGERSPeople move on pain and stay for pleasure.<br />
  15. 15. #7 LAW OF DISTINCTIONIf your customers are focused on price – they have NO IDEA why to choose YOU.<br />$2.99<br />$.99<br />
  16. 16. Your Turn to Build A Marketing Machine!<br />